Before you can successfully display your hotel ads or free booking links on Google, you must first perform a series of one-time tasks to set up your environment. After that, you should perform periodic maintenance tasks to ensure that your data is up to date.
All submitted properties must adhere to the following Google Hotel Ads listing requirements to be eligible:
- A list of rooms in which paying guests can stay
- A physical presence and fixed location that is open to the public
- Fixed walls and plumbing
- A minimum stay requirement of no greater than 7 days
For more details, refer to the Listing requirements.
For an overview of the one-time tasks that you perform during your initial implementation, see the Hotels onboarding guide.
The following table summarizes the data feeds and files that you regularly provide to Google after you have completed the one-time tasks and started providing Hotel Prices:
|Type of data||Description||Structure||Frequency|
|Pricing & Room Inventory||Update pricing and availability for your hotels, including base
rates, conditional rates, and private rates for rooms and Room
Bundles. The way in which you update price information depends on
your delivery mode:
For more information, see Pricing Delivery Modes.
Fix data issues as they arise. You can use various tools to identify and fix data issues, including the Matching Report or Manual Match Fix tool.
|Landing Pages||Manage and update dynamic landing page URLs. These are the URLs that take users to partner websites after users click on prices on Google. These URLs can also be configured to track this traffic. Landing pages are defined through your landing pages file for uploading it in Hotel Center.||Landing Pages File||As needed|
|Room and Package Metadata||Update your room and Room Bundle descriptions. Room descriptions do not change frequently and are updated only when the hotel changes its room configurations. Room Bundle descriptions typically change more frequently.||
||About once per week|
|Price Accuracy Score||Ensure that your Price Accuracy Score consistently stays
|Price Feed Configuration||Adjust your pricing bandwidth including hotels per query and hotel itineraries per second based on the relevant settings in delivery mode.||Price Configuration tool||As needed|
|Bidding (Hotel Ads only)||Submit bids to the auction using the Google Ads API or using the Google Ads web interface as described in Choose a bid for Hotel Ads.||N/A||As needed|
|Spending caps (Hotel Ads only)||Use the Google Ads API to control your spending with bids at the campaign level or with your budget at the account level.||N/A||As needed|
For additional information about configuring and updating your data feeds, contact us.