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Optionally, you can configure your landing page URLs to use dynamic tracking.
This lets you track incoming website traffic from Hotel campaigns in Google Ads.
Once you've set this up, users who click your ad will be redirected to an
expanded link that includes tracking information.
For example, to redirect users through a third-party tracker, you can add a URL
segment to your landing page URL:
To add this URL segment or any other tracking capabilities in your landing page
URLs, we recommend using tracking templates and final URL suffixes in your
Google Ads account. Also, you can add ValueTrack parameters and custom
parameters to your tracking templates or final URL suffixes.
To use Google Ads to add dynamic tracking to a landing page URL, follow the
steps below:
Enter the URL, including tracking information, in the <URL> element for
the landing page. For example:
Since <LPURL> is the final landing page, it does not need to be escaped
anymore, but a correct ValueTrack configuration in Google Ads will escape it
automatically.
Specify the tracking portions of the URL using the tracking template and
final URL suffix in your Google Ads account. For details and additional
examples, see Set up dynamic tracking for a Hotel
campaign.
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Last updated 2025-04-14 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-04-14 UTC."],[[["\u003cp\u003eDynamic tracking allows you to monitor website traffic originating from your Hotel campaigns in Google Ads.\u003c/p\u003e\n"],["\u003cp\u003eBy implementing dynamic tracking, users clicking your ads will be redirected through an expanded link containing tracking data.\u003c/p\u003e\n"],["\u003cp\u003eYou can leverage Google Ads tracking templates and final URL suffixes to seamlessly integrate dynamic tracking into your landing page URLs.\u003c/p\u003e\n"],["\u003cp\u003eWhen setting up dynamic tracking, ensure the \u003ccode\u003e<URL>\u003c/code\u003e element includes tracking details while \u003ccode\u003e<LPURL>\u003c/code\u003e specifies the final, unescaped landing page.\u003c/p\u003e\n"]]],[],null,["# Using Tracking\n\nOptionally, you can configure your landing page URLs to use dynamic tracking.\nThis lets you track incoming website traffic from Hotel campaigns in Google Ads.\nOnce you've set this up, users who click your ad will be redirected to an\nexpanded link that includes tracking information.\n\nFor example, to redirect users through a third-party tracker, you can add a URL\nsegment to your landing page URL: \n\n \u003cURL\u003ehttps://example.tracker.com?campaign_id=(CAMPAIGN-ID)\\&t_url=http://partner.com/landing%3Fhid%3D(PARTNER-HOTEL-ID)\u003c/URL\u003e\n\n| **Key Point:** In addition to using tracking, the URL shown above also uses variables. If you aren't familiar with using variables in landing page URLs, see [Using Variables and Conditions](/hotels/hotel-prices/dev-guide/pos-urls).\n\nTo add this URL segment or any other tracking capabilities in your landing page\nURLs, we recommend using tracking templates and final URL suffixes in your\nGoogle Ads account. Also, you can add ValueTrack parameters and custom\nparameters to your tracking templates or final URL suffixes.\n\nTo use Google Ads to add dynamic tracking to a landing page URL, follow the\nsteps below:\n\n1. Enter the URL, including tracking information, in the `\u003cURL\u003e` element for\n the landing page. For example:\n\n \u003cURL\u003ehttps://example.tracker.com?campaign_id=(CAMPAIGN-ID)&t_url=http://partner.com/landing%3Fhid%3D(PARTNER-HOTEL-ID)\u003c/URL\u003e\n\n2. Specify the non-tracking portion of the URL using the `\u003cLPURL\u003e` element.\n For example:\n\n \u003cLPURL\u003ehttp://partner.com/landing?hid=(PARTNER-HOTEL-ID)\u003c/LPURL\u003e\n\n Since `\u003cLPURL\u003e` is the final landing page, it does not need to be escaped\n anymore, but a correct ValueTrack configuration in Google Ads will escape it\n automatically.\n3. Specify the tracking portions of the URL using the tracking template and\n final URL suffix in your Google Ads account. For details and additional\n examples, see [Set up dynamic tracking for a Hotel\n campaign](//support.google.com/google-ads/answer/9695952)."]]