Using Tracking

Optionally, you can configure your landing page URLs to use dynamic tracking. This lets you track traffic coming to your website from Hotel campaigns in Google Ads. Once you've set this up, users who click on your ad will be taken to an expanded link that includes tracking information.

For example, to redirect users through a third party tracker, you could add a URL segment like the one in red below to your landing page URL.

<URL>https://example.tracker.com?campaign_id=(CAMPAIGN-ID)&t_url=http://partner.com/landing%3Fhid%3D(PARTNER-HOTEL-ID)</URL>

Note: In addition to using tracking, the URL shown above also uses variables. If you aren’t familiar with using variables in landing page URLs, see Using Variables and Conditions.

To add this URL segment, or to add any other tracking capabilities in your landing page URLs, we strongly recommend using tracking templates and final URL suffixes in your Google Ads account. Using your Google Ads account, you can also add ValueTrack parameters and custom parameters to your tracking templates or final URL suffixes.

To use Google Ads to add dynamic tracking to a landing page URL, do the following:

1. Enter the URL, including tracking information, in the <URL> element for the landing page. For example:

   <URL>https://example.tracker.com?campaign_id=(CAMPAIGN-ID)&t_url=http://partner.com/landing%3Fhid%3D(PARTNER-HOTEL-ID)</URL>

2. Specify the non-tracking portion of the URL using the <LPURL> element. For example:

   <LPURL>http://partner.com/landing?hid=(PARTNER-HOTEL-ID)</LPURL>

   Note: Since <LPURL> is the final landing page, it does not need to be escaped anymore--a correct ValueTrack configuration in Google Ads will escape it automatically.
3. Specify the tracking portions of the URL using the tracking template and final URL suffix in your Google Ads account. For details and additional examples, see Set up dynamic tracking for a Hotel campaign.