You can submit Hotel Ads auction bids and bid multipliers that apply to individual hotels or Hotel Groups by using one of the following methods:
- Hotel Ads Center manual entry (as described in Bidding User Guide)
- Hotel Ads Center CSV file upload (as described in Editing Bids Offline)
- Using the Bids 2.0 API
You can opt out of bidding for any hotel on any Google site. For more information, see Bidding Overview.
To control your bidding, you can set a maximum daily spending cap, as well as a maximum bid cap so that your bids never exceed a specified amount. For more information, see Setting Spending Caps.