AI-generated Key Takeaways
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This guide explains how to automate feed management tasks for Google Shopping using the Content API.
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You can utilize the Content API to manage Merchant Center accounts, product inventory, and establish a link between Merchant Center and Google Ads.
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The guide includes instructions for setting up Merchant Center accounts, working with product feeds, and obtaining API access.
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Developers are encouraged to use the Content API client libraries or the REST API for integration with their applications.
This page outlines the steps to automate feed management with the Content API for Shopping.
You can use the Content API for Shopping to do the following:
- Create and manage Merchant Center accounts
- Manage product inventory
- Link Merchant Center to Google Ads
The code samples in this guide use the Content API for Shopping client libraries, which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the REST API directly.
Workflow
Set up Merchant Center
Accounts
- Create a multi-client account
- Create sub-accounts
- Administer an existing account
- Verify and claim a URL
- Set tax and shipping settings