- Resource: FirstAndThirdPartyAudience
- FirstAndThirdPartyAudienceType
- AudienceType
- AudienceSource
- Methods
Resource: FirstAndThirdPartyAudience
Describes a first or third party audience list used for targeting. First party audiences are created via usage of client data. Third party audiences are provided by Third Party data providers and can only be licensed to customers.
JSON representation | |
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{ "name": string, "firstAndThirdPartyAudienceId": string, "displayName": string, "description": string, "firstAndThirdPartyAudienceType": enum ( |
Fields | |
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name |
Output only. The resource name of the first and third party audience. |
firstAndThirdPartyAudienceId |
Output only. The unique ID of the first and third party audience. Assigned by the system. |
displayName |
The display name of the first and third party audience. |
description |
The user-provided description of the audience. Only applicable to first party audiences. |
firstAndThirdPartyAudienceType |
Output only. Whether the audience is a first or third party audience. |
audienceType |
Output only. The type of the audience. |
audienceSource |
Output only. The source of the audience. |
membershipDurationDays |
The duration in days that an entry remains in the audience after the qualifying event. Only applicable to first party audiences. |
displayAudienceSize |
Output only. The estimated audience size for the Display network. If the size is less than 1000, the number will be hidden and 0 will be returned due to privacy reasons. Otherwise, the number will be rounded off to two significant digits. Only returned in GET request. |
activeDisplayAudienceSize |
Output only. The estimated audience size for the Display network in the past month. If the size is less than 1000, the number will be hidden and 0 will be returned due to privacy reasons. Otherwise, the number will be rounded off to two significant digits. Only returned in GET request. |
youtubeAudienceSize |
Output only. The estimated audience size for YouTube network. If the size is less than 1000, the number will be hidden and 0 will be returned due to privacy reasons. Otherwise, the number will be rounded off to two significant digits. Only applicable to first party audiences. Only returned in GET request. |
gmailAudienceSize |
Output only. The estimated audience size for Gmail network. If the size is less than 1000, the number will be hidden and 0 will be returned due to privacy reasons. Otherwise, the number will be rounded off to two significant digits. Only applicable to first party audiences. Only returned in GET request. |
displayMobileAppAudienceSize |
Output only. The estimated mobile app audience size in Display network. If the size is less than 1000, the number will be hidden and 0 will be returned due to privacy reasons. Otherwise, the number will be rounded off to two significant digits. Only applicable to first party audiences. Only returned in GET request. |
displayMobileWebAudienceSize |
Output only. The estimated mobile web audience size in Display network. If the size is less than 1000, the number will be hidden and 0 will be returned due to privacy reasons. Otherwise, the number will be rounded off to two significant digits. Only applicable to first party audiences. Only returned in GET request. |
displayDesktopAudienceSize |
Output only. The estimated desktop audience size in Display network. If the size is less than 1000, the number will be hidden and 0 will be returned due to privacy reasons. Otherwise, the number will be rounded off to two significant digits. Only applicable to first party audiences. Only returned in GET request. |
FirstAndThirdPartyAudienceType
Possible types of a first and third party audience resource.
Enums | |
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FIRST_AND_THIRD_PARTY_AUDIENCE_TYPE_UNSPECIFIED |
Default value when type is not specified or is unknown. |
FIRST_AND_THIRD_PARTY_AUDIENCE_TYPE_FIRST_PARTY |
Audience that is created via usage of client data. |
FIRST_AND_THIRD_PARTY_AUDIENCE_TYPE_THIRD_PARTY |
Audience that is provided by Third Party data providers. |
AudienceType
Possible types of audiences.
Enums | |
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AUDIENCE_TYPE_UNSPECIFIED |
Default value when type is not specified or is unknown. |
CUSTOMER_MATCH_CONTACT_INFO |
Audience was generated through matching customers to known contact information. |
CUSTOMER_MATCH_DEVICE_ID |
Audience was generated through matching customers to known Mobile device IDs. |
CUSTOMER_MATCH_USER_ID |
Audience was generated through matching customers to known User IDs. |
ACTIVITY_BASED |
Audience was created based on campaign activity. |
FREQUENCY_CAP |
Audience was created based on excluding the number of impressions they were served. |
TAG_BASED |
Audience was created based on custom variables attached to pixel. |
YOUTUBE_USERS |
Audience was created based on past interactions with videos, YouTube ads, or YouTube channel. |
LICENSED |
Subtype of third party audience type. |
AudienceSource
Possible audience sources.
Enums | |
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AUDIENCE_SOURCE_UNSPECIFIED |
Default value when audience source is not specified or is unknown. |
DISPLAY_VIDEO_360 |
Originated from Display & Video 360. |
CAMPAIGN_MANAGER |
Originated from Campaign Manager. |
AD_MANAGER |
Originated from Google Ad Manager. |
SEARCH_ADS_360 |
Originated from Search Ads 360. |
YOUTUBE |
Originated from Youtube. |
ADS_DATA_HUB |
Originated from Ads Data Hub. |
Methods |
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Gets a first and third party audience. |
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Lists first and third party audiences. |