REST Resource: advertisers.lineItems

Resource: LineItem

A single line item.

JSON representation 
{
  "name": string,
  "advertiserId": string,
  "campaignId": string,
  "insertionOrderId": string,
  "lineItemId": string,
  "displayName": string,
  "lineItemType": enum (LineItemType),
  "entityStatus": enum (EntityStatus),
  "updateTime": string,
  "partnerCosts": [
    {
      object (PartnerCost)
    }
  ],
  "flight": {
    object (LineItemFlight)
  },
  "budget": {
    object (LineItemBudget)
  },
  "pacing": {
    object (Pacing)
  },
  "frequencyCap": {
    object (FrequencyCap)
  },
  "partnerRevenueModel": {
    object (PartnerRevenueModel)
  },
  "conversionCounting": {
    object (ConversionCountingConfig)
  },
  "creativeIds": [
    string
  ],
  "bidStrategy": {
    object (BiddingStrategy)
  },
  "integrationDetails": {
    object (IntegrationDetails)
  },
  "inventorySourceIds": [
    string
  ],
  "targetingExpansion": {
    object (TargetingExpansionConfig)
  },
  "warningMessages": [
    enum (LineItemWarningMessage)
  ],
  "mobileApp": {
    object (MobileApp)
  },
  "reservationType": enum (ReservationType),
  "excludeNewExchanges": boolean
}
Fields
name

string

Output only. The resource name of the line item.
advertiserId

string (int64 format)

Output only. The unique ID of the advertiser the line item belongs to.
campaignId

string (int64 format)

Output only. The unique ID of the campaign that the line item belongs to.
insertionOrderId

string (int64 format)

Required. Immutable. The unique ID of the insertion order that the line item belongs to.
lineItemId

string (int64 format)

Output only. The unique ID of the line item. Assigned by the system.
displayName

string

Required. The display name of the line item.

Must be UTF-8 encoded with a maximum size of 240 bytes.
lineItemType

enum (LineItemType)

Required. Immutable. The type of the line item.
entityStatus

enum (EntityStatus)

Required. Controls whether or not the line item can spend its budget and bid on inventory.

  • For lineItems.create method, only ENTITY_STATUS_DRAFT is allowed. To activate a line item, use lineItems.patch method and update the status to ENTITY_STATUS_ACTIVE after creation.
  • A line item cannot be changed back to ENTITY_STATUS_DRAFT status from any other status.
  • If the line item's parent insertion order is not active, the line item can't spend its budget even if its own status is ENTITY_STATUS_ACTIVE.
updateTime

string (Timestamp format)

Output only. The timestamp when the line item was last updated. Assigned by the system.

A timestamp in RFC3339 UTC "Zulu" format, with nanosecond resolution and up to nine fractional digits. Examples: "2014-10-02T15:01:23Z" and "2014-10-02T15:01:23.045123456Z".
partnerCosts[]

object (PartnerCost)

The partner costs associated with the line item.

If absent or empty in lineItems.create method, the newly created line item will inherit partner costs from its parent insertion order.
flight

object (LineItemFlight)

Required. The start and end time of the line item's flight.
budget

object (LineItemBudget)

Required. The budget allocation setting of the line item.
pacing

object (Pacing)

Required. The budget spending speed setting of the line item.
frequencyCap

object (FrequencyCap)

Required. The impression frequency cap settings of the line item.

The maxImpressions field in this settings object must be used if assigning a limited cap.
partnerRevenueModel

object (PartnerRevenueModel)

Required. The partner revenue model setting of the line item.
conversionCounting

object (ConversionCountingConfig)

The conversion tracking setting of the line item.
creativeIds[]

string (int64 format)

The IDs of the creatives associated with the line item.
bidStrategy

object (BiddingStrategy)

Required. The bidding strategy of the line item.
integrationDetails

object (IntegrationDetails)

Integration details of the line item.
inventorySourceIds[]

string (int64 format)

The IDs of the private inventory sources assigned to the line item.
targetingExpansion

object (TargetingExpansionConfig)

The targeting expansion settings of the line item.

This config is only applicable when eligible audience list targeting is assigned to the line item.
warningMessages[]

enum (LineItemWarningMessage)

Output only. The warning messages generated by the line item. These warnings do not block saving the line item, but some may block the line item from running.
mobileApp

object (MobileApp)

The mobile app promoted by the line item.

This is applicable only when lineItemType is either LINE_ITEM_TYPE_DISPLAY_MOBILE_APP_INSTALL or LINE_ITEM_TYPE_VIDEO_MOBILE_APP_INSTALL.
reservationType

enum (ReservationType)

Output only. The reservation type of the line item.
excludeNewExchanges

boolean

Whether to exclude new exchanges from automatically being targeted by the line item. This field is false by default.

LineItemType

Possible types of a line item.

The type of the line item determines which settings and options are applicable, such as the format of the ads or targeting options.

Enums
LINE_ITEM_TYPE_UNSPECIFIED Type value is not specified or is unknown in this version.
LINE_ITEM_TYPE_DISPLAY_DEFAULT Image, HTML5, native, or rich media ads.
LINE_ITEM_TYPE_DISPLAY_MOBILE_APP_INSTALL Display ads that drive installs of an app.
LINE_ITEM_TYPE_VIDEO_DEFAULT Video ads sold on a CPM basis for a variety of environments.
LINE_ITEM_TYPE_VIDEO_MOBILE_APP_INSTALL Video ads that drive installs of an app.
LINE_ITEM_TYPE_DISPLAY_MOBILE_APP_INVENTORY Display ads served on mobile app inventory.
LINE_ITEM_TYPE_VIDEO_MOBILE_APP_INVENTORY Video ads served on mobile app inventory.
LINE_ITEM_TYPE_AUDIO_DEFAULT RTB Audio ads sold for a variety of environments.
LINE_ITEM_TYPE_VIDEO_OVER_THE_TOP Over-the-top ads present in OTT insertion orders. This type is only applicable to line items with an insertion order of insertionOrderType OVER_THE_TOP.
LINE_ITEM_TYPE_DISPLAY_COMMERCE Sponsored product ads served on a retailer's property.

LineItemFlight

Settings that control the active duration of a line item.

JSON representation 
{
  "flightDateType": enum (LineItemFlightDateType),
  "dateRange": {
    object (DateRange)
  },
  "triggerId": string
}
Fields
flightDateType

enum (LineItemFlightDateType)

Required. The type of the line item's flight dates.
dateRange

object (DateRange)

The flight start and end dates of the line item. They are resolved relative to the parent advertiser's time zone.

  • Required when flightDateType is LINE_ITEM_FLIGHT_DATE_TYPE_CUSTOM. Output only otherwise.
  • When creating a new flight, both startDate and endDate must be in the future.
  • An existing flight with a startDate in the past has a mutable endDate but an immutable startDate.
  • endDate must be the startDate or later, both before the year 2037.
triggerId

string (int64 format)

The ID of the manual trigger associated with the line item.

  • Required when flightDateType is LINE_ITEM_FLIGHT_DATE_TYPE_TRIGGER. Must not be set otherwise.
  • When set, the line item's flight dates are inherited from its parent insertion order.
  • Active line items will spend when the selected trigger is activated within the parent insertion order's flight dates.

LineItemFlightDateType

Possible types of a line item's flight dates.

Enums
LINE_ITEM_FLIGHT_DATE_TYPE_UNSPECIFIED Type value is not specified or is unknown in this version.
LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED The line item's flight dates are inherited from its parent insertion order.
LINE_ITEM_FLIGHT_DATE_TYPE_CUSTOM The line item uses its own custom flight dates.
LINE_ITEM_FLIGHT_DATE_TYPE_TRIGGER The line item uses a trigger.

LineItemBudget

Settings that control how budget is allocated.

JSON representation 
{
  "budgetAllocationType": enum (LineItemBudgetAllocationType),
  "budgetUnit": enum (BudgetUnit),
  "maxAmount": string
}
Fields
budgetAllocationType

enum (LineItemBudgetAllocationType)

Required. The type of the budget allocation.

LINE_ITEM_BUDGET_ALLOCATION_TYPE_AUTOMATIC is only applicable when automatic budget allocation is enabled for the parent insertion order.
budgetUnit

enum (BudgetUnit)

Output only. The budget unit specifies whether the budget is currency based or impression based. This value is inherited from the parent insertion order.
maxAmount

string (int64 format)

The maximum budget amount the line item will spend. Must be greater than 0.

When budgetAllocationType is:

  • LINE_ITEM_BUDGET_ALLOCATION_TYPE_AUTOMATIC, this field is immutable and is set by the system.
  • LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED, if budgetUnit is:
    • BUDGET_UNIT_CURRENCY, this field represents maximum budget amount to spend, in micros of the advertiser's currency. For example, 1500000 represents 1.5 standard units of the currency.
    • BUDGET_UNIT_IMPRESSIONS, this field represents the maximum number of impressions to serve.
  • LINE_ITEM_BUDGET_ALLOCATION_TYPE_UNLIMITED, this field is not applicable and will be ignored by the system.

LineItemBudgetAllocationType

Possible types of the budget allocation.

Enums
LINE_ITEM_BUDGET_ALLOCATION_TYPE_UNSPECIFIED Type value is not specified or is unknown in this version.
LINE_ITEM_BUDGET_ALLOCATION_TYPE_AUTOMATIC Automatic budget allocation is enabled for the line item.
LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED A fixed max budget amount is allocated for the line item.
LINE_ITEM_BUDGET_ALLOCATION_TYPE_UNLIMITED No budget limit is applied to the line item.

PartnerRevenueModel

Settings that control how partner revenue is calculated.

JSON representation 
{
  "markupType": enum (PartnerRevenueModelMarkupType),
  "markupAmount": string
}
Fields
markupType

enum (PartnerRevenueModelMarkupType)

Required. The markup type of the partner revenue model.
markupAmount

string (int64 format)

Required. The markup amount of the partner revenue model. Must be greater than or equal to 0.

  • When the markupType is set to be PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM, this field represents the CPM markup in micros of advertiser's currency. For example, 1500000 represents 1.5 standard units of the currency.
  • When the markupType is set to be PARTNER_REVENUE_MODEL_MARKUP_TYPE_MEDIA_COST_MARKUP, this field represents the media cost percent markup in millis. For example, 100 represents 0.1% (decimal 0.001).
  • When the markupType is set to be PARTNER_REVENUE_MODEL_MARKUP_TYPE_TOTAL_MEDIA_COST_MARKUP, this field represents the total media cost percent markup in millis. For example, 100 represents 0.1% (decimal 0.001).

PartnerRevenueModelMarkupType

Possible markup types of the partner revenue model.

Enums
PARTNER_REVENUE_MODEL_MARKUP_TYPE_UNSPECIFIED Type value is not specified or is unknown in this version.
PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM Calculate the partner revenue based on a fixed CPM.
PARTNER_REVENUE_MODEL_MARKUP_TYPE_MEDIA_COST_MARKUP

Calculate the partner revenue based on a percentage surcharge of its media cost.
PARTNER_REVENUE_MODEL_MARKUP_TYPE_TOTAL_MEDIA_COST_MARKUP Calculate the partner revenue based on a percentage surcharge of its total media cost, which includes all partner costs and data costs.

ConversionCountingConfig

Settings that control how conversions are counted.

All post-click conversions will be counted. A percentage value can be set for post-view conversions counting.

JSON representation 
{
  "postViewCountPercentageMillis": string,
  "floodlightActivityConfigs": [
    {
      object (TrackingFloodlightActivityConfig)
    }
  ]
}
Fields
postViewCountPercentageMillis

string (int64 format)

The percentage of post-view conversions to count, in millis (1/1000 of a percent). Must be between 0 and 100000 inclusive.

For example, to track 50% of the post-click conversions, set a value of 50000.
floodlightActivityConfigs[]

object (TrackingFloodlightActivityConfig)

The Floodlight activity configs used to track conversions.

The number of conversions counted is the sum of all of the conversions counted by all of the Floodlight activity IDs specified in this field.

TrackingFloodlightActivityConfig

Settings that control the behavior of a single Floodlight activity config.

JSON representation 
{
  "floodlightActivityId": string,
  "postClickLookbackWindowDays": integer,
  "postViewLookbackWindowDays": integer
}
Fields
floodlightActivityId

string (int64 format)

Required. The ID of the Floodlight activity.
postClickLookbackWindowDays

integer

Required. The number of days after an ad has been clicked in which a conversion may be counted. Must be between 0 and 90 inclusive.
postViewLookbackWindowDays

integer

Required. The number of days after an ad has been viewed in which a conversion may be counted. Must be between 0 and 90 inclusive.

TargetingExpansionConfig

Settings that control the targeting expansion of the line item. Targeting expansion allows the line item to reach a larger audience based on the original audience list and the targeting expansion level.

JSON representation 
{
  "targetingExpansionLevel": enum (TargetingExpansionLevel),
  "excludeFirstPartyAudience": boolean
}
Fields
targetingExpansionLevel

enum (TargetingExpansionLevel)

Required. Magnitude of expansion for applicable targeting under this line item.
excludeFirstPartyAudience

boolean

Required. Whether to exclude first party audiences from targeting.

Similar audiences of the excluded first party lists will not be excluded. Only applicable when a first-party audience is positively targeted (directly or included in a combined audience), otherwise this selection will be ignored.

TargetingExpansionLevel

Qualitative description of expansion level.

Enums
TARGETING_EXPANSION_LEVEL_UNSPECIFIED Targeting expansion level is not specified or is unknown in this version.
NO_EXPANSION Targeting expansion off.
LEAST_EXPANSION Conservative targeting expansion, lowest reach.
SOME_EXPANSION Moderately conservative targeting expansion, lower reach.
BALANCED_EXPANSION Moderate targeting expansion, medium reach.
MORE_EXPANSION Moderately aggressive targeting expansion, higher reach.
MOST_EXPANSION Aggressive targeting expansion, highest reach.

LineItemWarningMessage

The warning messages generated by a line item. These types of warnings do not block saving a line item, but may block a line item from running.

Enums
LINE_ITEM_WARNING_MESSAGE_UNSPECIFIED Not specified or is unknown.
INVALID_FLIGHT_DATES This line item has invalid flight dates. The line item will not run.
EXPIRED This line item's end date is in the past.
PENDING_FLIGHT This line item will begin running in the future.
ALL_PARTNER_ENABLED_EXCHANGES_NEGATIVELY_TARGETED All partner enabled exchanges are negatively targeted. The line item will not run.
INVALID_INVENTORY_SOURCE No active inventory sources are being targeted. The line item will not run.
APP_INVENTORY_INVALID_SITE_TARGETING This line item's Apps & URLs targeting doesn't include any mobile apps. This line item's type requires you to include mobile apps in your channel, sitelist, or apps targeting. The line item will not run.
APP_INVENTORY_INVALID_AUDIENCE_LISTS This line item isn't targeting any mobile users. This line item's type requires you to target a user list with mobile users. The line item will not run.
NO_VALID_CREATIVE This line item does not contain any valid creative. The line item will not run.
PARENT_INSERTION_ORDER_PAUSED The insertion order of this line item is paused. The line item will not run.
PARENT_INSERTION_ORDER_EXPIRED The insertion order of this line item has its end date set in the past. The line item will not run.
NO_POSITIVE_AUDIENCE_LIST_TARGETED This line item does not target any audience lists, which may result in spending your budget too quickly.
APP_INSTALL_NO_CONVERSION_PIXEL This app install line item does not have any conversion pixel set up.
TARGETING_REVOKED_OR_CLOSED_USER_LIST This line item targets one or more user lists that are no longer available. In the future, this will prevent the line item from serving, so consider removing these lists from your targeting.
APP_INSTALL_NO_OPTIMAL_BIDDING_STRATEGY This app install line item does not have an optimal bidding strategy.
CREATIVE_SIZE_NOT_IN_USE_FOR_TARGETED_DEALS Deals targeted by this line item accept creative sizes which are not in use. This may limit the line item's delivery or performance.
NO_CREATIVE_FOR_TARGETED_DEALS This line item does not contain any creative for the targeted deals.
TARGETING_DEPRECATED_GEO_TARGET This line item targets a geo target that is deprecated.

MobileApp

A mobile app promoted by a mobile app install line item.

JSON representation 
{
  "appId": string,
  "platform": enum (Platform),
  "displayName": string,
  "publisher": string
}
Fields
appId

string

Required. The ID of the app provided by the platform store.

Android apps are identified by the bundle ID used by Android's Play store, such as com.google.android.gm.

iOS apps are identified by a nine-digit app ID used by Apple's App store, such as 422689480.
platform

enum (Platform)

Output only. The app platform.
displayName

string

Output only. The app name.
publisher

string

Output only. The app publisher.

Platform

Possible mobile app platforms.

Enums
PLATFORM_UNSPECIFIED Platform is not specified.
IOS iOS platform.
ANDROID Android platform.

Methods

bulkEditLineItemAssignedTargetingOptions

 Bulk edits targeting options under a single line item.

bulkListLineItemAssignedTargetingOptions

 Lists assigned targeting options of a line item across targeting types.

create

 Creates a new line item.

delete

 Deletes a line item.

generateDefault

 Creates a new line item with settings (including targeting) inherited from the insertion order and an ENTITY_STATUS_DRAFT entity_status.

get

 Gets a line item.

list

 Lists line items in an advertiser.

patch

 Updates an existing line item.