Bu kılavuzda, Display & Video 360 API advertisers.assets ve advertisers.creatives hizmetlerini kullanarak reklam öğelerinin nasıl yükleneceği ve Display & Video 360 Creative kaynaklarının nasıl oluşturulacağı açıklanmaktadır.
Ön koşullar
Display & Video 360 API'sini kullanarak reklam öğeleri oluşturmadan önce aşağıdaki adımları tamamlayın.
Bir kullanıcı veya hizmet hesabı e-posta adresiyle tanımlanan Display & Video 360 kullanıcı profilinizin reklamveren için Okuma ve yazma izinlerine sahip olduğundan emin olun. Okuma ve yazma izinleriniz yoksa ekibinizdeki mevcut bir Yönetici kullanıcıyla iletişime geçin.
Yeni reklam öğesi oluşturma
Display & Video 360 API aracılığıyla yeni öğelerle yeni bir reklam öğesi oluşturmak için en az iki API isteği gerekir. İlki bir reklam öğesi yükler, ikincisi ise reklam nesnesini oluşturur.
Öğe yükle
Gerekli reklam öğesini assets Display & Video 360'a yüklemek için advertisers.assets.upload yöntemini çağırın.
Öğe, reklam öğesiyle aynı reklamverene atanmalıdır.
Bir öğe yüklediğinizde API, asset nesnesini içeren bir yanıt döndürür. Bu asset nesnesini daha sonra tekrar alamayacağınız için karşılık gelen mediaId öğesini not edin. Bu öğenin mediaId öğesi, öğeyi bir reklam öğesine atamak için kullanılır.
Belirli reklam türleri, belirli dosya türlerini belirli öğe rollerinde öğe olarak kabul eder. Reklam öğeleriniz için doğru dosya türlerini seçme hakkında daha fazla bilgi için Yardım Merkezi'ne bakın.
Aşağıda, öğe yüklemeyle ilgili bir örnek verilmiştir:
Java
// Create the asset upload request content.
CreateAssetRequest content = new CreateAssetRequest();
content.setFilename(asset-filename);
// Create input stream for the creative asset.
InputStreamContent assetStream = new InputStreamContent(
getMimeType(asset-filename),
new FileInputStream(asset-path));
// Configure the asset upload request.
Assets.Upload assetRequest = service.advertisers().assets()
.upload(advertiser-id, content, assetStream);
// Upload the asset.
CreateAssetResponse assetResponse = assetRequest.execute();
// Display the new asset media ID.
Asset asset = assetResponse.getAsset();
System.out.printf("The asset has been upload with media ID %s",
asset.getMediaId());
Bu örnekte, dosya MIME türünü bulmak için aşağıdaki yardımcı işlev kullanılmaktadır:
import java.net.FileNameMap;
import java.net.URLConnection;
private static String getMimeType(String fileName) {
// Parse filename for appropriate MIME type.
FileNameMap fileNameMap = URLConnection.getFileNameMap();
String mimeType = fileNameMap.getContentTypeFor(fileName);
// If MIME type was found, return it.
if (mimeType != null) {
return mimeType;
}
// Otherwise, return a default value.
return "application/octet-stream";
}
Python
# Create the request body.
body = {
'filename': asset-filename
}
# Create upload object.
media = MediaFileUpload(asset-path)
if not media.mimetype():
media = MediaFileUpload(asset-path, 'application/octet-stream')
# Upload the asset.
response = service.advertisers().assets().upload(
advertiserId=advertiser-id,
body=body,
media_body=media
).execute()
# Display the new asset media ID.
print("Asset was created with media ID %s." % response['asset']['mediaId'])
PHP
$body = new Google_Service_DisplayVideo_CreateAssetRequest();
$body->setFilename(asset-filename);
$optParams = array(
'data' => file_get_contents(asset-path),
'mimeType' => mime_content_type(asset-filename),
'uploadType' => 'media'
);
// Call the API, uploading the asset file to Display & Video 360.
$result = $service->advertisers_assets->upload(
advertiser-id,
$body,
$optParams
);
// Display the new asset media ID.
printf(
'Asset was created with media ID %s.',
$result->getAsset()->getMediaId()
);
cURL
curl --request POST \
'https://displayvideo.googleapis.com/upload/v3/advertisers/advertiser-id/assets?uploadType=multipart'
--header 'Authorization: Bearer access-token' \
-F "data={\"filename\": \"asset-filename\"};type=application/json;charset=UTF-8" \
-F "file=@asset-path;type=asset-mime-type"
Reklam öğesini oluşturma
Öğeleri yükleyip medya kimliklerini aldıktan sonra bu öğelerle tüm Creative nesnelerini oluşturabilirsiniz.
Yeni bir Creative oluşturmak için advertisers.creatives.create yöntemini kullanın. Her reklam öğesi türü yalnızca Creative alanlarının bir alt kümesini gerektirir.
Kullanıcı arayüzü alanlarını her reklam öğesi türüne karşılık gelen API alanlarıyla eşleme hakkında ayrıntılı bilgi için bu kılavuzun ek bölümüne bakın.
Aşağıda, yerel görüntülü, HTML5 ve video reklam öğelerinin nasıl oluşturulacağına dair örnekler verilmiştir:
Yerel görüntülü reklam
Java
// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");
// Set native creative type.
creative.setCreativeType("CREATIVE_TYPE_NATIVE");
// Create a dimensions object.
Dimensions dimensions = new Dimensions();
dimensions.setHeightPixels(creative-height-pixels);
dimensions.setWidthPixels(creative-width-pixels);
// Add the dimensions object to the creative object.
creative.setDimensions(dimensions);
// Create list for asset associations.
List<AssetAssociation> assetAssociations = new ArrayList<AssetAssociation>();
// Assign the image asset to a role.
AssetAssociation mainImageAssetAssociation = new AssetAssociation();
mainImageAssetAssociation.setAsset(new Asset().setMediaId(image-asset-media-id));
mainImageAssetAssociation.setRole("ASSET_ROLE_MAIN");
assetAssociations.add(mainImageAssetAssociation);
// Assign the logo asset to a role.
AssetAssociation iconAssetAssociation = new AssetAssociation();
iconAssetAssociation.setAsset(new Asset().setMediaId(logo-asset-media-id));
iconAssetAssociation.setRole("ASSET_ROLE_ICON");
assetAssociations.add(iconAssetAssociation);
// Create and assign advertiser name asset.
Asset advertiserNameAsset = new Asset();
advertiserNameAsset.setContent(advertiser-name);
AssetAssociation advertiserNameAssetAssociation = new AssetAssociation();
advertiserNameAssetAssociation.setAsset(advertiserNameAsset);
advertiserNameAssetAssociation.setRole("ASSET_ROLE_ADVERTISER_NAME");
assetAssociations.add(advertiserNameAssetAssociation);
// Create and assign headline asset.
Asset headlineAsset = new Asset();
headlineAsset.setContent(headline);
AssetAssociation headlineAssetAssociation = new AssetAssociation();
headlineAssetAssociation.setAsset(headlineAsset);
headlineAssetAssociation.setRole("ASSET_ROLE_HEADLINE");
assetAssociations.add(headlineAssetAssociation);
// Create and assign body text asset.
Asset bodyTextAsset = new Asset();
bodyTextAsset.setContent(body-text);
AssetAssociation bodyTextAssetAssociation = new AssetAssociation();
bodyTextAssetAssociation.setAsset(bodyTextAsset);
bodyTextAssetAssociation.setRole("ASSET_ROLE_BODY");
assetAssociations.add(bodyTextAssetAssociation);
// Create and assign caption URL asset.
Asset captionUrlAsset = new Asset();
captionUrlAsset.setContent(caption-url);
AssetAssociation captionUrlAssetAssociation = new AssetAssociation();
captionUrlAssetAssociation.setAsset(captionUrlAsset);
captionUrlAssetAssociation.setRole("ASSET_ROLE_CAPTION_URL");
assetAssociations.add(captionUrlAssetAssociation);
// Create and assign call to action asset.
Asset callToActionAsset = new Asset();
callToActionAsset.setContent(call-to-action);
AssetAssociation callToActionAssetAssociation = new AssetAssociation();
callToActionAssetAssociation.setAsset(callToActionAsset);
callToActionAssetAssociation.setRole("ASSET_ROLE_CALL_TO_ACTION");
assetAssociations.add(callToActionAssetAssociation);
// Create and set the list of creative assets.
creative.setAssets(assetAssociations);
// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(landing-page-url);
// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));
// Configure the create request.
Creatives.Create request =
service.advertisers().creatives().create(advertiser-id, creative);
// Send the request.
Creative response = request.execute();
// Display the new creative.
System.out.printf(
"Creative %s was created.\n",
response.getName());
Python
# Create a creative object.
creative_obj = {
'displayName': display-name,
'entityStatus': 'ENTITY_STATUS_ACTIVE',
'hostingSource': 'HOSTING_SOURCE_HOSTED',
'creativeType': 'CREATIVE_TYPE_NATIVE',
'dimensions': {
'heightPixels': creative-height-pixels,
'widthPixels': creative-width-pixels
},
'assets': [
{
'asset': {'mediaId' : image-asset-media-id},
'role': 'ASSET_ROLE_MAIN'
},
{
'asset': {'mediaId' : logo-asset-media-id},
'role': 'ASSET_ROLE_ICON'
},
{
'asset': {'content' : advertiser-name},
'role': 'ASSET_ROLE_ADVERTISER_NAME'
},
{
'asset': {'content' : headline},
'role': 'ASSET_ROLE_HEADLINE'
},
{
'asset': {'content' : body-text},
'role': 'ASSET_ROLE_BODY'
},
{
'asset': {'content' : caption-url},
'role': 'ASSET_ROLE_CAPTION_URL'
},
{
'asset': {'content' : call-to-action},
'role': 'ASSET_ROLE_CALL_TO_ACTION'
},
],
'exitEvents': [
{
'type': 'EXIT_EVENT_TYPE_DEFAULT',
'url': landing-page-url
}
]
}
# Create the creative.
creative = service.advertisers().creatives().create(
advertiserId=advertiser-id,
body=creative_obj
).execute()
# Display the new creative.
print("creative %s was created." % creative["name"])
PHP
// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');
// Set native creative type.
$creative->setCreativeType('CREATIVE_TYPE_NATIVE');
// Create a dimensions object.
$dimensions = new Google_Service_DisplayVideo_Dimensions();
$dimensions->setHeightPixels(creative-height-pixels);
$dimensions->setWidthPixels(creative-width-pixels);
// Add the dimensions object to the creative object.
$creative->setDimensions($dimensions);
// Create list for asset associations.
$assetAssociations = array();
// Assign the image asset to a role.
$imageAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$imageAsset = new Google_Service_DisplayVideo_Asset();
$imageAsset->setMediaId(image-asset-media-id);
$imageAssetAssoc->setAsset($imageAsset);
$imageAssetAssoc->setRole('ASSET_ROLE_MAIN');
$assetAssociations[] = $imageAssetAssoc;
// Assign the logo asset to a role.
$iconAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$iconAsset = new Google_Service_DisplayVideo_Asset();
$iconAsset->setMediaId(logo-asset-media-id);
$iconAssetAssoc->setAsset($iconAsset);
$iconAssetAssoc->setRole('ASSET_ROLE_ICON');
$assetAssociations[] = $iconAssetAssoc;
// Create and assign advertiser name asset.
$advNameAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$advNameAsset = new Google_Service_DisplayVideo_Asset();
$advNameAsset->setContent(advertiser-name);
$advNameAssetAssoc->setAsset($advNameAsset);
$advNameAssetAssoc->setRole('ASSET_ROLE_ADVERTISER_NAME');
$assetAssociations[] = $advNameAssetAssoc;
// Create and assign headline asset.
$headlineAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$headlineAsset = new Google_Service_DisplayVideo_Asset();
$headlineAsset->setContent(headline);
$headlineAssetAssoc->setAsset($headlineAsset);
$headlineAssetAssoc->setRole('ASSET_ROLE_HEADLINE');
$assetAssociations[] = $headlineAssetAssoc;
// Create and assign body text asset.
$bodyTextAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$bodyTextAsset = new Google_Service_DisplayVideo_Asset();
$bodyTextAsset->setContent(body-text);
$bodyTextAssetAssoc->setAsset($bodyTextAsset);
$bodyTextAssetAssoc->setRole('ASSET_ROLE_BODY');
$assetAssociations[] = $bodyTextAssetAssoc;
// Create and assign caption URL asset.
$captionUrlAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$captionUrlAsset = new Google_Service_DisplayVideo_Asset();
$captionUrlAsset->setContent(caption-url);
$captionUrlAssetAssoc->setAsset($captionUrlAsset);
$captionUrlAssetAssoc->setRole('ASSET_ROLE_CAPTION_URL');
$assetAssociations[] = $captionUrlAssetAssoc;
// Create and assign call to action asset.
$cToAAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$cToAAsset = new Google_Service_DisplayVideo_Asset();
$cToAAsset->setContent(call-to-action);
$cToAAssetAssoc->setAsset($cToAAsset);
$cToAAssetAssoc->setRole('ASSET_ROLE_CALL_TO_ACTION');
$assetAssociations[] = $cToAAssetAssoc;
// Set the list of creative assets.
$creative->setAssets($assetAssociations);
// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(landing-page-url);
// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));
// Send the create request.
$result = $this->service->advertisers_creatives->create(
advertiser-id,
$creative
);
printf('Creative %s was created.', $result['name']);
HTML5
Java
// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");
// Set standard creative type.
creative.setCreativeType("CREATIVE_TYPE_STANDARD");
// Create a dimensions object.
Dimensions dimensions = new Dimensions();
dimensions.setHeightPixels(creative-height-pixels);
dimensions.setWidthPixels(creative-width-pixels);
// Add the dimensions object to the creative object.
creative.setDimensions(dimensions);
// Assign the HTML5 asset to a role.
AssetAssociation assetAssociation = new AssetAssociation();
assetAssociation.setAsset(new Asset().setMediaId(html5-asset-media-id));
assetAssociation.setRole("ASSET_ROLE_MAIN");
// Create and set the list of creative assets.
creative.setAssets(ImmutableList.of(assetAssociation));
// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setName(exit-event-name);
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(exit-event-url);
// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));
// Configure the create request.
Creatives.Create request =
service.advertisers().creatives().create(advertiser-id, creative);
// Send the request.
Creative response = request.execute();
// Display the new creative.
System.out.printf(
"Creative %s was created.\n",
response.getName());
Python
# Create a creative object.
creative_obj = {
'displayName': display-name,
'entityStatus': 'ENTITY_STATUS_ACTIVE',
'hostingSource': 'HOSTING_SOURCE_HOSTED',
'creativeType': 'CREATIVE_TYPE_STANDARD',
'dimensions': {
'heightPixels': creative-height-pixels,
'widthPixels': creative-width-pixels
},
'assets': [
{
'asset': {'mediaId' : html5-asset-media-id},
'role': 'ASSET_ROLE_MAIN'
}
],
'exitEvents': [
{
'name': exit-event-name,
'type': 'EXIT_EVENT_TYPE_DEFAULT',
'url': exit-event-url
}
]
}
# Create the creative.
creative = service.advertisers().creatives().create(
advertiserId=advertiser-id,
body=creative_obj
).execute()
# Display the new creative.
print("Creative %s was created." % creative["name"])
PHP
// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');
// Set standard creative type.
$creative->setCreativeType('CREATIVE_TYPE_STANDARD');
// Create a dimensions object.
$dimensions = new Google_Service_DisplayVideo_Dimensions();
$dimensions->setHeightPixels(creative-height-pixels);
$dimensions->setWidthPixels(creative-width-pixels);
// Add the dimensions object to the creative object.
$creative->setDimensions($dimensions);
// Assign the HTML asset to a role.
$htmlAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$htmlAsset = new Google_Service_DisplayVideo_Asset();
$htmlAsset->setMediaId(html5-asset-media-id);
$htmlAssetAssoc->setAsset($htmlAsset);
$htmlAssetAssoc->setRole('ASSET_ROLE_MAIN');
// Create and set the list of creative assets.
$creative->setAssets(array($htmlAssetAssoc));
// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setName(exit-event-name);
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(exit-event-url);
// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));
// Send the create request.
$result = $this->service->advertisers_creatives->create(
advertiser-id,
$creative
);
printf('Creative %s was created.', $result['name']);
Video
Java
// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");
// Set video creative type.
creative.setCreativeType("CREATIVE_TYPE_VIDEO");
// Assign the video asset to a role.
AssetAssociation assetAssociation = new AssetAssociation();
assetAssociation.setAsset(new Asset().setMediaId(video-asset-media-id));
assetAssociation.setRole("ASSET_ROLE_MAIN");
// Create and set the list of creative assets.
creative.setAssets(ImmutableList.of(assetAssociation));
// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setName(exit-event-name);
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(exit-event-url);
// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));
// Configure the create request.
Creatives.Create request =
service.advertisers().creatives().create(advertiser-id, creative);
// Send the request.
Creative response = request.execute();
// Display the new creative.
System.out.printf(
"Creative %s was created.\n",
response.getName());
Python
# Create a creative object.
creative_obj = {
'displayName': display-name,
'entityStatus': 'ENTITY_STATUS_ACTIVE',
'hostingSource': 'HOSTING_SOURCE_HOSTED',
'creativeType': 'CREATIVE_TYPE_VIDEO',
'assets': [
{
'asset': {'mediaId' : video-asset-media-id},
'role': 'ASSET_ROLE_MAIN'
}
],
'exitEvents': [
{
'name': exit-event-name,
'type': 'EXIT_EVENT_TYPE_DEFAULT',
'url': exit-event-url
}
]
}
# Create the creative.
creative = service.advertisers().creatives().create(
advertiserId=advertiser-id,
body=creative_obj
).execute()
# Display the new creative.
print("creative %s was created." % creative["name"])
PHP
// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');
// Set video creative type.
$creative->setCreativeType('CREATIVE_TYPE_VIDEO');
// Assign the video asset to a role.
$videoAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$videoAsset = new Google_Service_DisplayVideo_Asset();
$videoAsset->setMediaId(video-asset-media-id);
$videoAssetAssoc->setAsset($videoAsset);
$videoAssetAssoc->setRole('ASSET_ROLE_MAIN');
// Create and set the list of creative assets.
$creative->setAssets(array($videoAssetAssoc));
// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setName(exit-event-name);
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(exit-event-url);
// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));
// Send the create request.
$result = $this->service->advertisers_creatives->create(
advertiser-id,
$creative
);
printf('Creative %s was created.', $result['name']);