공유 대상 그룹

대부분의 타겟팅 유형의 집계 타겟팅은 여러 AssignedTargetingOption 리소스의 결과입니다. 타겟팅 유형 내에서 할당된 각 타겟팅 옵션은 다른 값을 지정할 수 있습니다(예: TARGETING_TYPE_BROWSER의 개별 브라우저). 리소스가 추가 브라우저를 타겟팅하도록 하려면 해당 리소스에서 TARGETING_TYPE_BROWSER의 할당된 새 타겟팅 옵션을 생성하면 됩니다. 마찬가지로 특정 브라우저를 더 이상 타겟팅하지 않으려면 할당된 상응하는 타겟팅 옵션을 삭제하면 됩니다.

잠재고객 그룹 타겟팅은 이 모듈 방식을 따르지 않습니다. 대신 리소스의 타겟팅과 관련된 모든 잠재고객 ID가 TARGETING_TYPE_AUDIENCE_GROUP 유형의 단일 AssignedTargetingOption를 통해 해당 리소스에 할당됩니다. 여러 잠재고객 그룹에 할당된 타겟팅 옵션을 리소스에 할당하려고 하면 오류가 반환됩니다. 이 페이지에서는 이 할당된 타겟팅 옵션을 지정하는 로직을 자세히 설명하고 기존 잠재고객 그룹 타겟팅을 올바르게 업데이트하는 방법을 설명합니다.

잠재고객 그룹 타겟팅 로직

단일 잠재고객 그룹 할당된 타겟팅 옵션에는 광고 게재 시 포함하거나 제외할 잠재고객 ID 목록(잠재고객 그룹이라고 함)으로 구성된 AudienceGroupAssignedTargetingOptionsDetails 객체가 있습니다. 할당된 타겟팅 옵션의 집계 타겟팅은 다음 논리 연산의 결과입니다.

  • 모든 유형의 개별 잠재고객 그룹 객체는 포함된 잠재고객을 UNION별로 결합합니다.
  • FirstAndThirdPartyAudienceGroup 객체의 목록으로 구성된 includedFirstAndThirdAudienceGroups 필드는 DDoS별로 잠재고객 그룹을 결합합니다.
  • 포함 대상으로 타겟팅할 사용자 목록 또는 사용자 목록의 세그먼트를 나타내는 접두사가 'included'인 모든 잠재고객 그룹 필드는 UNION으로 결합됩니다.
  • 제외된 모든 잠재고객 그룹 필드가 UNION에 의해 결합되고 결과의 'COMPLEMENT'이 subnet에 의한 포함 타겟팅과 결합됩니다.

실질적으로 다음 두 조건이 모두 충족되는 경우 결과 AudienceGroupAssignedTargetingOptionsDetails가 사용자를 타겟팅합니다.

  1. 사용자가 includedFirstAndThirdPartyAudienceGroups 목록에서 모든 잠재고객 그룹에 속하거나 또는 includedGoogleAudienceGroup, includedCustomListGroup, includedCombinedAudienceGroup 중 하나 이상에 속하는 경우
  2. 사용자가 excludedFirstAndThirdPartyAudienceGroup 또는 excludedGoogleAudienceGroup에 속하지 않습니다.

잠재고객 그룹 타겟팅 업데이트

광고 항목의 잠재고객 그룹 타겟팅을 업데이트하려면 현재 할당된 타겟팅 옵션(있는 경우)을 삭제한 다음 원하는 변경사항을 적용하여 새로 할당된 타겟팅 옵션을 만들어야 합니다. 이 작업은 advertisers.lineItems.bulkEditAssignedTargetingOptions 를 사용하여 단일 요청으로 수행할 수 있습니다.

다음은 기존 잠재고객 그룹 타겟팅을 검색한 다음 일괄 수정 요청을 실행하여 광고 항목의 기존 잠재고객 타겟팅을 업데이트하는 방법의 예입니다.

Java

long advertiserId = advertiser-id;
long lineItemId = line-item-id
List<Long> addedGoogleAudienceIds =
    Arrays.asList(google-audience-id-to-add,...);

// Build Google Audience targeting settings objects to add to audience
// targeting.
ArrayList<GoogleAudienceTargetingSetting> newGoogleAudienceSettings =
    new ArrayList<GoogleAudienceTargetingSetting>();

// Convert list of Google Audience IDs into list of settings.
for (Long googleAudienceId : addedGoogleAudienceIds) {
  newGoogleAudienceSettings.add(new GoogleAudienceTargetingSetting()
      .setGoogleAudienceId(googleAudienceId));
}

// Create relevant bulk edit request objects.
BulkEditAssignedTargetingOptionsRequest requestContent =
    new BulkEditAssignedTargetingOptionsRequest();
requestContent.setLineItemIds(Arrays.asList(lineItemId));

AudienceGroupAssignedTargetingOptionDetails updatedAudienceGroupDetails;
ArrayList<DeleteAssignedTargetingOptionsRequest> audienceGroupDeleteRequests =
    new ArrayList<DeleteAssignedTargetingOptionsRequest>();

try {
  // Retrieve existing audience group targeting.
  AssignedTargetingOption existingAudienceGroupTargetingOption =
      service
          .advertisers()
          .lineItems()
          .targetingTypes()
          .assignedTargetingOptions()
          .get(
               advertiserId,
               lineItemId,
               "TARGETING_TYPE_AUDIENCE_GROUP",
               "audienceGroup"
          ).execute();

  // Extract existing audience group targeting details.
  updatedAudienceGroupDetails =
      existingAudienceGroupTargetingOption.getAudienceGroupDetails();

  // Build and add delete request for existing audience group targeting.
  ArrayList<String> deleteAudienceGroupAssignedTargetingIds =
      new ArrayList<String>();
  deleteAudienceGroupAssignedTargetingIds.add("audienceGroup");

  audienceGroupDeleteRequests
      .add(new DeleteAssignedTargetingOptionsRequest()
      .setTargetingType("TARGETING_TYPE_AUDIENCE_GROUP")
      .setAssignedTargetingOptionIds(
          deleteAudienceGroupAssignedTargetingIds
      )
  );
} catch (Exception e) {
  updatedAudienceGroupDetails =
      new AudienceGroupAssignedTargetingOptionDetails();
}

// Set delete requests in edit request.
requestContent.setDeleteRequests(audienceGroupDeleteRequests);

// Construct new group of Google Audiences to include in targeting.
GoogleAudienceGroup updatedIncludedGoogleAudienceGroup =
    updatedAudienceGroupDetails.getIncludedGoogleAudienceGroup();
if (updatedIncludedGoogleAudienceGroup != null) {
  List<GoogleAudienceTargetingSetting> updatedGoogleAudienceSettings =
      updatedIncludedGoogleAudienceGroup.getSettings();
  updatedGoogleAudienceSettings.addAll(newGoogleAudienceSettings);
  updatedIncludedGoogleAudienceGroup
      .setSettings(updatedGoogleAudienceSettings);
} else {
  updatedIncludedGoogleAudienceGroup = new GoogleAudienceGroup();
  updatedIncludedGoogleAudienceGroup.setSettings(newGoogleAudienceSettings);
}

// Add new Google Audience group to audience group targeting details.
updatedAudienceGroupDetails
    .setIncludedGoogleAudienceGroup(updatedIncludedGoogleAudienceGroup);

// Create new targeting option to assign.
AssignedTargetingOption newAudienceGroupTargeting =
    new AssignedTargetingOption();
newAudienceGroupTargeting
    .setAudienceGroupDetails(updatedAudienceGroupDetails);

// Build audience group targeting create request and add to list of create
// requests.
ArrayList<AssignedTargetingOption> createAudienceGroupAssignedTargetingOptions =
    new ArrayList<AssignedTargetingOption>();
createAudienceGroupAssignedTargetingOptions.add(newAudienceGroupTargeting);
ArrayList<CreateAssignedTargetingOptionsRequest> targetingCreateRequests =
    new ArrayList<CreateAssignedTargetingOptionsRequest>();
targetingCreateRequests.add(new CreateAssignedTargetingOptionsRequest()
    .setTargetingType("TARGETING_TYPE_AUDIENCE_GROUP")
    .setAssignedTargetingOptions(
        createAudienceGroupAssignedTargetingOptions
    )
);

// Set create requests in edit request.
requestContent.setCreateRequests(targetingCreateRequests);

// Configure and execute the bulk list request.
BulkEditAssignedTargetingOptionsResponse response =
    service.advertisers().lineItems()
        .bulkEditAssignedTargetingOptions(
            advertiserId,
            requestContent).execute();

// Print the line item IDs that successfully updated.
if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for the following line item IDs were updated: %s.\n",
      Arrays.toString(response.getUpdatedLineItemIds().toArray()));
}

// Print the line item IDs the failed to update.
if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for the following line item IDs failed to update: %s.\n",
      Arrays.toString(response.getFailedLineItemIds().toArray()));

  // Print errors thrown for failed updates.
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Error Code: %s, Message: %s\n", error.getCode(), error.getMessage());
  }
}

Python

advertiser_id = advertiser-id
line_item_id = line-item-id
added_google_audiences = [google-audience-id-to-add,...]

# Build Google Audience targeting settings objects to create.
new_google_audience_targeting_settings = []
for google_audience_id in added_google_audiences:
  new_google_audience_targeting_settings.append(
      {'googleAudienceId': google_audience_id}
  )

try:
  # Retrieve any existing line item audience targeting.
  retrieved_audience_targeting = service.advertisers().lineItems(
  ).targetingTypes().assignedTargetingOptions().get(
      advertiserId=advertiser_id,
      lineItemId=line_item_id,
      targetingType="TARGETING_TYPE_AUDIENCE_GROUP",
      assignedTargetingOptionId="audienceGroup"
  ).execute()
except Exception:
  print("Error retrieving existing audience targeting. Assuming no "
        "existing audience targeting.")
  retrieved_audience_targeting = {}
updated_audience_group_details = {}

# Copy over any existing audience targeting.
if 'audienceGroupDetails' in retrieved_audience_targeting:
  updated_audience_group_details = retrieved_audience_targeting[
      'audienceGroupDetails']

# Append the new Google Audience IDs to any existing positive Google
# audience targeting.
if 'includedGoogleAudienceGroup' in updated_audience_group_details:
  updated_audience_group_details[
      'includedGoogleAudienceGroup']['settings'].extend(
          new_google_audience_targeting_settings)
else:
  updated_audience_group_details['includedGoogleAudienceGroup'] = {
      'settings': new_google_audience_targeting_settings
  }

# Build bulk edit request.
bulk_edit_request = {
    'lineItemIds': [line_item_id],
    'deleteRequests': [
        {
            'targetingType': "TARGETING_TYPE_AUDIENCE_GROUP",
            'assignedTargetingOptionIds': [
                "audienceGroup"
            ]
        }
    ],
    'createRequests': [
        {
            'targetingType': "TARGETING_TYPE_AUDIENCE_GROUP",
            'assignedTargetingOptions': [
                {'audienceGroupDetails': updated_audience_group_details}
            ]
        }
    ]
}

# Update the audience targeting
response = service.advertisers().lineItems(
).bulkEditAssignedTargetingOptions(
    advertiserId=advertiser_id,
    body=bulk_edit_request
).execute()

# Print the line item IDs the successfully updated.
if 'updatedLineItemIds' in response:
  print("Targeting configurations for the following line item IDs were updated: %s"
        % response['updatedLineItemIds'])

# Print the line item IDs the failed to update.
if 'failedLineItemIds' in response:
  print("Targeting configurations for the following line item IDs failed to update: %s"
        % response['failedLineItemIds'])
  if 'errors' in response:
    print("The failed updates were caused by the following errors:")
    for error in response["errors"]:
      print("Error code: %s, Message: %s" % (error["code"], error["message"]))

2,399필리핀

$advertiserId = advertiser-id;
$lineItemId = line-item-id;
$addedGoogleAudienceIds = array(google-audience-id-to-add,...);

// Convert list of Google Audience IDs into list of Google Audience
// settings.
$newGoogleAudienceSettings = array();
foreach ($addedGoogleAudienceIds as $googleAudienceId) {
    $newSetting =
        new Google_Service_DisplayVideo_GoogleAudienceTargetingSetting();
    $newSetting->setGoogleAudienceId($googleAudienceId);
    $newGoogleAudienceSettings[] = $newSetting;
}

// Create a bulk edit request.
$requestBody =
    new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest();
$requestBody->setLineItemIds([$lineItemId]);

$audienceGroupDeleteRequests = array();

try {
    // Retrieve existing audience group targeting.
    $existingAudienceGroupTargetingOption = $service
        ->advertisers_lineItems_targetingTypes_assignedTargetingOptions
        ->get(
            $advertiserId,
            $lineItemId,
            'TARGETING_TYPE_AUDIENCE_GROUP',
            'audienceGroup'
        );

    // Extract existing audience group targeting details.
    $updatedAudienceGroupDetails =
        $existingAudienceGroupTargetingOption
            ->getAudienceGroupDetails();

    // Build and add delete request for existing audience group
    // targeting.
    $deleteAudienceGroupAssignedTargetingIds = array();
    $deleteAudienceGroupAssignedTargetingIds[] = "audienceGroup";

    $audienceGroupDeleteRequest =
        new Google_Service_DisplayVideo_DeleteAssignedTargetingOptionsRequest();
    $audienceGroupDeleteRequest
        ->setTargetingType('TARGETING_TYPE_AUDIENCE_GROUP');
    $audienceGroupDeleteRequest
        ->setAssignedTargetingOptionIds(
            $deleteAudienceGroupAssignedTargetingIds
        );
    $audienceGroupDeleteRequests[] = $audienceGroupDeleteRequest;
} catch (\Exception $e) {
    $updatedAudienceGroupDetails =
        new Google_Service_DisplayVideo_AudienceGroupAssignedTargetingOptionDetails();
}

// Set delete requests in edit request.
$requestBody->setDeleteRequests($audienceGroupDeleteRequests);

// Construct new group of Google Audiences to include in targeting.
$updatedIncludedGoogleAudienceGroup = $updatedAudienceGroupDetails
    ->getIncludedGoogleAudienceGroup();

if (!empty($updatedIncludedGoogleAudienceGroup)) {
    // Get existing settings.
    $updatedGoogleAudienceSettings =
    $updatedIncludedGoogleAudienceGroup->getSettings();

    // Add new Google Audiences to existing list.
    $updatedGoogleAudienceSettings = array_merge(
        $updatedGoogleAudienceSettings,
        $newGoogleAudienceSettings
    );

    // Set updated Google Audience list.
    $updatedIncludedGoogleAudienceGroup
        ->setSettings($updatedGoogleAudienceSettings);
} else {
    // Create new Google Audience group.
    $updatedIncludedGoogleAudienceGroup =
        new Google_Service_DisplayVideo_GoogleAudienceGroup();

    // Set list of new Google Audiences for targeting.
    $updatedIncludedGoogleAudienceGroup
        ->setSettings($newGoogleAudienceSettings);
}

// Add new Google Audience group to audience group targeting details.
$updatedAudienceGroupDetails
    ->setIncludedGoogleAudienceGroup(
        $updatedIncludedGoogleAudienceGroup
    );

// Create new targeting option to assign.
$newAudienceGroupTargeting =
    new Google_Service_DisplayVideo_AssignedTargetingOption();
$newAudienceGroupTargeting
    ->setAudienceGroupDetails($updatedAudienceGroupDetails);

// Build audience group targeting create request and add to list of
// create requests.
$createAudienceGroupAssignedTargetingOptions = array();
$createAudienceGroupAssignedTargetingOptions[] =
    $newAudienceGroupTargeting;
$createAudienceGroupTargetingRequest =
    new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createAudienceGroupTargetingRequest->setTargetingType(
    "TARGETING_TYPE_AUDIENCE_GROUP"
);
$createAudienceGroupTargetingRequest->setAssignedTargetingOptions(
    $createAudienceGroupAssignedTargetingOptions
);
$createRequests[] = $createAudienceGroupTargetingRequest;

// Set create requests in edit request.
$requestBody->setCreateRequests($createRequests);

// Call the API, editing the assigned targeting options for the
// identified line item.
$response = $service
    ->advertisers_lineItems
    ->bulkEditAssignedTargetingOptions(
        $advertiserId,
        $requestBody
    );

// Print the line item IDs the successfully updated.
if (!empty($response->getUpdatedLineItemIds())) {
    printf('Targeting configurations for the following line item IDs were updated:\n');
    foreach ($response->getUpdatedLineItemIds() as $id) {
        printf('%s\n', $id);
    }
}

// Print the line item IDs the failed to update.
if (!empty($response->getFailedLineItemIds())) {
    print('Targeting configurations for the following line item IDs failed to update:\n');
    foreach ($response->getFailedLineItemIds() as $id) {
        printf('%s\n', $id);
    }
    print('The failed updates were caused by the following errors:\n');
    foreach ($response->getErrors() as $error) {
        printf('Error Code: %s, Message: %s\n', $error->getCode(), $error->getMessage());
    }
}

잠재고객 타겟팅 최적화

Display & Video 360의 타겟팅 최적화 기능을 통해 선택한 잠재고객의 도달범위를 넘어 신규 사용자 및 관련 사용자로 확장할 수 있습니다.

타겟팅 최적화는 광고 항목 수준에서 설정되며 LineItem 리소스의 targetingExpansion 필드를 통해 구성할 수 있습니다.

이전
잠재고객 유형
다음
고객 일치 타겟팅 잠재고객 업로드