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Archived feature deprecations
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This table lists announced feature deprecations that impacted sunset
Display & Video 360 API or Structured Data File versions. It provides the initial effective
date and a description of the deprecation with recommended actions and links to
relevant documentation:
Feature
Initial Effective Date
Description
YouTube Reach line items restrictions in SDF
March 24, 2025
On March 24, 2025, Structured Data Files will require the use of more expansive ad formats when creating or updating line items. This means the following:
SDF v6 and v7 no longer support creating new Line Item file entries with a Subtype value "Reach".
New entries in SDF Line Item files with Subtype value "Reach" must use a "Responsive" value in the TrueView Video Ad Formats column. Existing entries with Subtype value "Reach" can't update their TrueView Video Ad Formats column value.
New entries in SDF Line Item files with Subtype value "Reach" requires population of the TrueView Video Ad Inventory Control column.
New sdfdownloadtasks.create partner/advertiser mismatch error
To avoid an interruption of service, update your integration to set the pageSize query parameter of your firstAndThirdPartyAudiences.list requests to your preferred page size.
Optimized targeting for line items using fixed bidding
Entries in Line Item Structured Data Files with the "Bid Strategy Type" column value of "Fixed" and the "Optimized Targeting" column value of "True" will fail to create or update on file upload.
Existing line items using fixed bidding will be updated to turn off optimized targeting.
To avoid any interruption of service:
Update existing line item resources that use both fixed bidding and optimized targeting.
Verify that your integration is not setting a fixed bidding strategy and optimized targeting when creating or updating line item resources using Display & Video 360 API or Structured Data Files.
Entries in Line Item, Insertion Order, and Campaign Structured Data Files with either the "Frequency Period" column value of "Lifetime" or the "Frequency Period" column value of "Months" and "Frequency Amount" column value of "2" will fail to create or update on file upload.
Existing campaigns, insertion orders, and line items will be updated to use a frequency cap period 30 days or less.
To avoid any interruption of service:
Update existing campaign, insertion order, and line item resources that use a frequency cap period over 30 days to be 30 days or less.
Verify that your integration is not setting a frequency cap period over 30 days when creating or updating campaign, insertion order, or line item resources using Display & Video 360 API or Structured Data Files.
On November 5, 2024, PACING_TYPE_ASAP will no longer be compatible with PACING_PERIOD_FLIGHT when setting the insertion order pacing field. The pacingType for all existing insertion orders with this configuration will be updated to PACING_TYPE_AHEAD.
To avoid any interruption of service, update the pacing of any existing insertion orders using PACING_TYPE_ASAP and PACING_PERIOD_FLIGHT.
Line item optimized targeting for a subset of bid strategies
To avoid any interruption of service, update and verify that your line items using these bid strategies don't have optimized targeting turned on.
Oracle first- and third-party audiences
September 30, 2024
On September 30, 2024, FirstAndThirdPartyAudience resources sources from Oracle will sunset. Upon sunset, these audiences will be removed from any existing resource targeting and combined audience. If a line item either only targets sunset audiences or negatively targets any sunset audiences, this update will automatically pause that line item.
To avoid any interruption of service, identify and remove any Oracle audiences from existing line item audience targeting and combined audiences before the sunset date.
Content targeting for YouTube & Partners line items
September 30, 2024
On September 30, 2024, the following values for the identified
targeting types will sunset for YouTube & Partners line items:
Sunset targeting options will automatically be removed from existing line item targeting. These values will still be available for use in advertiser-level targeting.
To avoid any interruption of service, remove this targeting from any existing YouTube & Partners line items before the sunset date.
Starting on June 26, 2024, the publisherReviewStatuses field will sunset and will be empty when retrieving Creative resources.
Outcome based buying
August 1, 2023
On August 1, 2023, insertion orders using outcome based buying, defined by a billableOutcome field value of BILLABLE_OUTCOME_PAY_PER_CLICK or BILLABLE_OUTCOME_PAY_PER_VIEWABLE_IMPRESSION, and their child line items will be archived.
Remove all filter and order logic using these two fields before June 21, 2023 to avoid an interruption of service.
OR operator usage between restrictions of different fields in LIST filters
June 21, 2023
On June 21, 2023, LIST request filter parameters will no longer allow OR logical operators to be used between restrictions of different fields.
For example, resources identified with filter string lineItemType="LINE_ITEM_TYPE_DISPLAY_DEFAULT" OR insertionOrderId="123" must instead be retrieved using two LIST requests with the following filter strings:
Review the filter query parameters of all your existing LIST calls and verify that they are using the OR logical operator correctly before June 21, 2023 to avoid an interruption of service.
Existing API Quota Limits
May 30, 2023
On May 30, 2023, existing usage limits will be replaced with a hybrid quota structure that does the following:
Eliminates the requests per day per project quota.
Institutes a requests per minute per advertiser per project quota for qualifying methods.
These new limits will allow greater flexibility in API usage and enable parallelization of requests across advertisers. Details of this change are in our existing quota limit documentation.
May 20, 2023: You will no longer be able to assign FirstAndThirdPartyAudience resources with a AudienceType of ACTIVITY_BASED or FREQUENCY_CAP to line item or insertion order audience targeting. Requests assigning these audiences to a line item's audience targeting will return an error. This includes advertisers.lineItems.duplicate and advertisers.lineItems.generateDefault requests, if the created line item would include deprecated audiences in its audience targeting.
June 8, 2023: Impacted audiences will be removed from all line item and insertion order targeting and from all combined audiences. If a line item is not able to serve ads when these audiences are removed, they will be paused. On this date, these audiences will also no longer be retrievable using the firstAndThirdPartyAudiences service.
Recommended Tasks:
We recommend that you immediately stop using impacted audiences when making future updates to your line item targeting.
Remove all impacted audiences from existing line item and insertion order targeting. Read about updating audience targeting in our Target Audiences guide.
Installed App and New Mobile Devices GoogleAudience Types
May 20, 2023
Timeline:
May 20, 2023: You will no longer be able to assign GoogleAudience resources with a GoogleAudienceType of GOOGLE_AUDIENCE_TYPE_INSTALLED_APPS or GOOGLE_AUDIENCE_TYPE_NEW_MOBILE_DEVICES to line item or insertion order audience targeting. Requests assigning these audiences to a line item's audience targeting will return an error. This includes advertisers.lineItems.duplicate and advertisers.lineItems.generateDefault requests, if the created line item would include deprecated audiences in its audience targeting.
June 8, 2023: Impacted audiences will be removed from all line item and insertion order targeting and from all combined audiences. If a line item is not able to serve ads when these audiences are removed, they will be paused. On this date, these audiences will also no longer be retrievable using the googleAudiences service.
Recommended Tasks:
We recommend that you immediately stop using impacted audiences when making future updates to your line item targeting.
Remove all impacted audiences from existing line item and insertion order targeting. Read about updating audience targeting in our Target Audiences guide.
Manual Triggers
May 17, 2023
Timeline:
May 17, 2023: Line items using manual triggers will stop serving in Display & Video 360. If you activate a manual trigger linked to an active line item after this date, the line item won't serve ads.
Replacement of the targeting expansion feature with optimized targeting, rolled out gradually from March 25, 2023 to early May 2023. Relevant changes to Display & Video 360 API and Structured Data Files behavior as well as recommended actions were announced in a blog post.
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