Naming guidelines

Program name

The official name of the program is GBG which stands for Google Business Groups.

Chapter names

Each local GBG chapter should be named as “GBG Location”. “Location” should be a city or area (e.g. London, Silicon Valley) but NOT a state, country, region or continent (e.g. California, France, EMEA, Africa).

Lockup guidelines

The logo represents the platform’s identity, creates recognition, and should be used in a consistent way. The GBG logo consists of:

GBG Lockup
  • The Google Developers logomark (icon): This is the unifying graphic element across all Google Developers products and programs.
  • The GBG text lockup: The logomark combined with the official platform name (GBG) in Google Sans font.

How to use the GBG lockup

Rules are in place to ensure consistent branding of the GBG program across the community.


  • Localize the lockup; always use the English version and localize comms instead.

  • Alter or distort the official lockup in any way.

  • Use a knockout version unless absolutely necessary for print/swag.

  • If using a flat knockout lockup don’t apply any color besides white.

  • Alter color, shape, or proportions.

  • Rotate or flip it in any direction.

  • Replace the logotype with a different typeface.

  • Use the lockup on a poorly contrasting or busy background.

  • Overlap or crowd the lockup with other elements including text or artwork.

Code of conduct

When you join our programs, you’re joining a community. And like any growing community, a few ground rules about expected behavior are good for everyone. These guidelines cover both online (e.g. mailing lists, social channels) and offline (e.g. in-person meetups) behavior.

Violations of this code of conduct can result in members being removed from the program. Use your best judgement, and if you’d like more clarity or have questions feel free to reach out.

These guidelines are modeled after the Ubuntu Code of Conduct, and likewise licensed under Creative Commons Attribution-Share Alike 3.0.


Be nice. We're all part of the same community, so be friendly, welcoming, and generally a nice person. Be someone that other people want to be around.

Be respectful and constructive. Remember to be respectful and constructive with your communication to fellow members. Don't get into flamewars, make personal attacks, vent, or rant unconstructively. Everyone should take responsibility for the community and take the initiative to diffuse tension and stop a negative thread as early as possible.

Be collaborative. Work together! We can learn a lot from each other. Share knowledge, and help each other out.

Participate. Join in on discussions, show up for in-person meetings regularly, offer feedback, and help implement that feedback.

Step down considerately. If you have some form of responsibility in your community, be aware of your own constraints. If you know that a new job or personal situation will limit your time, find someone who can take over for you and transfer the relevant information (contacts, passwords, etc.) for a smooth transition.

Basic etiquette for online discussions. Don’t send messages to a big list that only need to go to one person. Keep off-topic conversations to a minimum. Don’t be spammy by advertising or promoting personal projects which are off-topic.