AI-generated Key Takeaways
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Business Messages uses agents to represent brands and facilitate conversations with users through various entry points.
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Partners manage agents using the Business Communications API and the Business Communications Developer Console, handling messages and events through webhooks.
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Key concepts include brands, locations, messages, events, locales, and surveys, which work together to create rich conversational experiences.
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Verification ensures that partners have the authority to represent brands within Business Messages.
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The Business Messaging API enables the core functionality of sending and receiving messages between agents and users.
| Agent A conversational representation of a brand, managed by a partner. Includes any interface users interact with and any code or infrastructure required to power the interaction. |
| Brand An organization or group represented by one or more agents. |
| Business Communications API A product to create, verify, and otherwise manage partners' various Business Communications agents. |
| Business Communications Developer Console A web tool for managing your agents, brands, and locations. |
| Business Messaging API A product to send and receive messages between agents and users. |
| Entry point A button or other mechanism through which a user starts a conversation with an agent. |
| Event An occasion that conveys information, such as a delivery receipt. |
| Locale A location-based language setting that determines which conversational settings and strings to display. |
| Location A physical location of a brand or business. |
| Message A discrete set of content (text, media, etc.) sent from one party to another. |
| Partner An individual or group that consumes APIs to create, manage, or operate one or more agents. May be an aggregator, a customer service provider, a brand, a carrier, or any other type of organization or individual. |
| Survey A way to measure the customer satisfaction rating of your agent. |
| Verification An authorized brand representative reviews the agent information that was submitted by a partner and confirms the partner's right to manage the agent on the brand's behalf. See [brand verification](/business-communications/rcs-business-messaging/guides/launch?model=xion#brand-verification) for details. |
| Webhook A partner-specified URL where the RBM platform posts messages and events. |