A location is a physical location of a brand or business. The brand that an agent represents may have one or more physical locations. You can use the Business Communications API to associate the agent with any number of physical locations. You can then identify which physical location a user messages and determine the best course of action for responding to the user.

Business Messages uses Place IDs to identify physical locations.

You must claim ownership of physical locations through Business Profile before you can associate locations with a Business Messages agent.

Conversations with a particular location are not available to users until the location is launched. In order to launch a location for use with an agent, you must first verify the location and launch the associated agent.