| Agent A conversational representation of a brand, managed by a partner. Includes any interface users interact with and any code or infrastructure required to power the interaction. |
| Brand An organization or group represented by one or more agents. |
| Business Communications API A product to create, verify, and otherwise manage partners' various Business Communications agents. |
| Business Communications Developer Console A web tool for managing your agents, brands, and locations. |
| Business Messaging API A product to send and receive messages between agents and users. |
| Entry point A button or other mechanism through which a user starts a conversation with an agent. |
| Event An occasion that conveys information, such as a delivery receipt. |
| Locale A location-based language setting that determines which conversational settings and strings to display. |
| Location A physical location of a brand or business. |
| Message A discrete set of content (text, media, etc.) sent from one party to another. |
| Partner An individual or group that consumes APIs to create, manage, or operate one or more agents. May be an aggregator, a customer service provider, a brand, a carrier, or any other type of organization or individual. |
| Survey A way to measure the customer satisfaction rating of your Business Messages agent. |
| Verification A process to confirm an agent or location's information and the partner's authorization to use them. |
| Webhook A webhook is a partner-supplied web app that handles requests from Business Messages. It contains all the partner's custom behavior for handling messages and events. |
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Last updated 2023-04-20 UTC.
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