CCPA Preparation

To help publishers toward compliance with the California Consumer Privacy Act (CCPA), the Google Mobile Ads SDK allows publishers to use two different parameters to indicate whether Google should enable restricted data processing. The SDK provides publishers with the ability to set RDP at an ad request level utilizing the following signals:

When either parameter is used, Google restricts how it uses certain unique identifiers and other data processed in the provision of services to publishers. As a result, Google will only show non-personalized ads. These parameters override the RDP settings in the UI.

Publishers should decide for themselves how restricted data processing can support their compliance plans and when it should be enabled. It is possible to use both optional parameters at the same time, although they have the same effect on Google's ad serving.

This guide is intended to help publishers understand the steps required to enable these options on a per-ad request basis. In both cases the app writes settings to NSUserDefaults.

RDP signal

To notify Google that RDP should be enabled using Google's RDP signal, you must write the key gad_rdp (exact name) with a value of YES to NSUserDefaults.standardUserDefaults:

[NSUserDefaults.standardUserDefaults setBool:YES forKey:@"gad_rdp"];

IAB signal

To notify Google that RDP should be enabled using IAB's signal, use the key IABUSPrivacy_String (exact name). Make sure that the string value you use is compliant with the IAB specification.

[NSUserDefaults.standardUserDefaults setObject:iab string


If you use mediation, consult each ad network partner's documentation to determine what options they offer to help towards CCPA compliance.