Ads personalization controls (Beta)

Page Summary

• Ads personalization controls allow users to opt out of personalized ads in your app.

• Messages about ads personalization controls are superseded by regulations like GDPR and are not shown when using a Google-certified IAB consent management platform framework message.

• This guide provides steps to support an ads personalization message using the UMP SDK.

• Implementing a way for users to modify their ads personalization choices at any time is a requirement.

• You can test your implementation by inspecting ad requests for the &uptc= parameter using ad inspector or a proxy tool.

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Ads personalization controls lets users opt out of personalized ads in your app. Ads personalization controls messages don't appear when you're using a Google-certified IAB consent management platform framework message or in areas affected by privacy legislation. This means that any message you've created for regulations such as GDPR supersedes the ads personalization message.

This guide outlines the steps required to support an ads personalization message as part of the UMP SDK.

Note: If you enable both GDPR and ads personalization messages, refer to Which message your users will see for the possible outcomes.

Prerequisites

• Google Mobile Ads SDK 22.5.0 or higher.

• Set up UMP SDK.

• Create an ads personalization message.

Privacy options

The ads personalization message requires allowing users to modify their ads personalization controls choices at any time. Follow the steps in the Privacy options section to implement a way for users to modify their setting choices.

Testing

You can use ad inspector or a proxy tool such as Charles to capture your app's HTTPS traffic and inspect the ad requests for a &uptc= parameter.