Ads personalization controls (Beta)
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Ads personalization controls lets users opt out of personalized ads in your app.
Ads personalization controls messages don't appear when you're using a
Google-certified IAB consent management platform framework message or in areas
affected by privacy legislation. This means that any message you've created for
regulations such as GDPR supersedes the ads personalization message.
This guide outlines the steps required to support an ads personalization message
as part of the UMP SDK.
Prerequisites
Google Mobile Ads SDK
22.5.0
or higher.
Complete the Get started guide.
Create an ads personalization message.
Privacy options
The ads personalization message requires allowing users to modify their ads
personalization controls choices at any time. Follow the steps in the
Privacy options
section to implement a way for users to modify their setting choices.
Testing
You can use
ad inspector
or a proxy tool such as
Charles to capture your
app's HTTPS traffic and inspect the ad requests for a &uptc= parameter.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-07-10 UTC.
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