Google Play's data disclosure requirements
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In May 2021, Google Play announced the new Data safety
section,
which is a developer-provided disclosure for an app's data collection, sharing,
and security practices.
This page can help you complete the requirements for this data disclosure in
regards to your usage of the
Google Mobile Ads SDK
. On this page, you can find
information on whether and how our SDK handles end-user data, including any
applicable settings or configurations you can control as the app developer.
We aim to be as transparent as possible in supporting you; however, as the app
developer, you are solely responsible for deciding how to respond to Google
Play's Data safety section form regarding your app's end-user data collection,
sharing, and security practices.
How to use the information on this page
This page lists the end-user data collected by only the latest version
(version 24.5.0) of the
Google Mobile Ads SDK
.
If you are using a prior version of the
Google Mobile Ads SDK
, consider
updating to the latest version to ensure your app's disclosures are accurate.
The
Google Mobile Ads SDK
will continue to be updated over time. This page
reflects these changes, so make sure to check back and update your disclosures
as necessary.
To complete your data disclosure, you can use Android's guide about data
types to help you
determine which data
types
and
purposes
best describe the collected data. In your data disclosure, make sure to also
account for how your specific app shares and uses the collected data.
Data collected and shared automatically
The
Google Mobile Ads SDK
collects and shares the following data types
automatically for
advertising, analytics, and fraud prevention purposes.
| Data
|
By default, the
Google Mobile Ads SDK
...
|
| IP address
|
Collects device's IP address, which may be used to estimate the general
location of a device.
|
| User product interactions
|
Collects user product interactions and interaction information, including
app launch, taps, and video views.
|
| Diagnostic information
|
Collects information related to the performance of your app and the SDK,
including
app launch time, hang rate, and energy usage.
|
| Device and Account identifiers
|
Collects Android
advertising (ad) ID, app set ID,
and, if applicable, other identifiers related to signed-in accounts on the
device.
|
All of the user data collected by
Google Mobile Ads SDK
is encrypted in
transit using the Transport Layer Security (TLS) protocol.
Data handling
Android ad ID collection is optional. The ad ID can be reset or deleted by users
using ad ID controls in the Android settings menu. As the app developer, you can
prevent the collection of ad IDs by updating the app's manifest
file.
Certain other features in the
Google Mobile Ads SDK
, such as the
Limited Ads
feature, may also disable transmission of the ad ID and other data.
Data collected and shared depending on your usage
If you are using any optional product features that involve additional data
(such as advance reporting) or participating in any tests of new product
features that involve additional data, be sure to check if those features or
tests require additional data disclosures.
Other helpful resources
- Blog
post
announcing the Data safety form in Google Play Console.
- The Play Console's Data safety form is available on the App
content page.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-20 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eThe Google Mobile Ads SDK automatically collects data like IP address, user interactions, diagnostics, and device identifiers for advertising, analytics, and fraud prevention.\u003c/p\u003e\n"],["\u003cp\u003eApp developers are responsible for disclosing their app's data collection, sharing, and security practices in the Google Play Data safety section.\u003c/p\u003e\n"],["\u003cp\u003eThis page provides information about data handled by the latest Google Mobile Ads SDK (version 23.4.0) to assist with disclosures.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can control certain data collection, like the Android advertising ID, through app settings and configurations.\u003c/p\u003e\n"],["\u003cp\u003eOptional product features or tests may require additional data disclosures beyond the information provided on this page.\u003c/p\u003e\n"]]],["Google Play introduced the Data safety section, requiring developers to disclose app data collection, sharing, and security practices. The Google Mobile Ads SDK (version 23.6.0) automatically collects and shares IP addresses, user interactions, diagnostic information, and device/account identifiers for advertising, analytics, and fraud prevention. Data is encrypted via TLS. Developers can prevent Ad ID collection by updating the app manifest and must account for additional data used by optional features in their data disclosure.\n"],null,["In May 2021, Google Play [announced the new Data safety\nsection](//android-developers.googleblog.com/2021/05/new-safety-section-in-google-play-will.html),\nwhich is a developer-provided disclosure for an app's data collection, sharing,\nand security practices.\n\nThis page can help you complete the requirements for this data disclosure in\nregards to your usage of the Google Mobile Ads SDK. On this page, you can find\ninformation on whether and how our SDK handles end-user data, including any\napplicable settings or configurations you can control as the app developer.\n\nWe aim to be as transparent as possible in supporting you; however, as the app\ndeveloper, you are solely responsible for deciding how to respond to Google\nPlay's Data safety section form regarding your app's end-user data collection,\nsharing, and security practices.\n\nHow to use the information on this page\n\nThis page lists the end-user data collected by only the latest version\n\n(version **24.4.0**) of the\nGoogle Mobile Ads SDK.\n\nIf you are using a prior version of the Google Mobile Ads SDK, consider\nupdating to the latest version to ensure your app's disclosures are accurate.\nThe Google Mobile Ads SDK will continue to be updated over time. This page\nreflects these changes, so make sure to check back and update your disclosures\nas necessary.\n\nTo complete your data disclosure, you can use Android's [guide about data\ntypes](//developer.android.com/guide/topics/data/collect-share) to help you\ndetermine which [data\ntypes](//support.google.com/googleplay/android-developer/answer/10787469#in_play_console&zippy=%2Cdata-types)\nand\n[purposes](//support.google.com/googleplay/android-developer/answer/10787469#in_play_console&zippy=%2Cpurposes)\nbest describe the collected data. In your data disclosure, make sure to also\naccount for how your specific app shares and uses the collected data.\n\nData collected and shared automatically\n\nThe Google Mobile Ads SDK collects and shares the following data types\n*automatically* for\n\nadvertising, analytics, and fraud prevention purposes.\n\n\n| Data | By default, the Google Mobile Ads SDK... |\n|--------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| IP address | Collects device's IP address, which may be used to estimate the general location of a device. |\n| User product interactions | Collects user product interactions and interaction information, including app launch, taps, and video views. |\n| Diagnostic information | Collects information related to the performance of your app and the SDK, including crash logs, app launch time, hang rate, and energy usage. |\n| Device and Account identifiers | Collects [Android advertising (ad) ID](//support.google.com/googleplay/android-developer/answer/6048248), [app set ID](//developer.android.com/training/articles/app-set-id), and, if applicable, other identifiers related to signed-in accounts on the device. |\n\nAll of the user data collected by Google Mobile Ads SDK is encrypted in\ntransit using the Transport Layer Security (TLS) protocol.\n\nData handling\n\nAndroid ad ID collection is optional. The ad ID can be reset or deleted by users\nusing ad ID controls in the Android settings menu. As the app developer, you can\nprevent the collection of ad IDs by [updating the app's manifest\nfile](//support.google.com/googleplay/android-developer/answer/6048248).\n\nCertain other features in the Google Mobile Ads SDK, such as the\n\n[Limited Ads](//support.google.com/admob/answer/10105530)\n\nfeature, may also disable transmission of the ad ID and other data.\n\nData collected and shared depending on your usage\n\nIf you are using any optional product features that involve additional data\n(such as advance reporting) or participating in any tests of new product\nfeatures that involve additional data, be sure to check if those features or\ntests require additional data disclosures.\n\nOther helpful resources\n\n- [Blog\n post](//android-developers.googleblog.com/2021/10/launching-data-safety-in-play-console.html) announcing the Data safety form in Google Play Console.\n- The Play Console's Data safety form is available on the [App\n content](//play.google.com/console/developers/app/app-content/summary) page."]]