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Gli annunci interstitial sono annunci a schermo intero che coprono l'interfaccia dell'app host. In genere vengono visualizzati in punti di transizione naturali nel flusso di un'app, ad esempio tra un'attività e l'altra o durante la pausa tra i livelli di un gioco.
Quando un'app mostra un annuncio interstitial, l'utente può scegliere se toccarlo e andare alla sua destinazione oppure se chiuderlo e tornare all'app.
Leggi uno dei nostri case study.
Questa guida spiega come integrare gli annunci interstitial in un'app per Android.
Prerequisiti
SDK Google Mobile Ads 19.7.0 o versioni successive.
Quando crei e test le tue app, assicurati di utilizzare annunci di prova anziché
annunci di produzione pubblicati. In caso contrario, l'account potrebbe essere sospeso.
Il modo più semplice per caricare annunci di prova consiste nell'utilizzare il nostro ID unità pubblicitaria di prova dedicato per gli interstitial per Android:
ca-app-pub-3940256099942544/1033173712
È stato configurato appositamente per restituire annunci di prova per ogni richiesta e puoi
usarlo liberamente nelle tue app durante la codifica, il test e il debug. Assicurati
di sostituirlo con il tuo ID unità pubblicitaria prima di pubblicare l'app.
Per ulteriori informazioni su come funzionano gli annunci di prova dell'SDK Mobile Ads, consulta
Annunci di prova.
Carica un annuncio
Per caricare un annuncio interstitial, chiama il metodo InterstitialAd
statico
load() e trasmetti un
InterstitialAdLoadCallback per ricevere l'annuncio caricato
o eventuali errori. Come puoi vedere, come i callback di caricamento di altri formati, InterstitialAdLoadCallback sfrutta LoadAdError per fornire dettagli dell'errore più precisi.
Java
import com.google.android.gms.ads.interstitial.InterstitialAd;
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;
public class MainActivity extends Activity {
private InterstitialAd mInterstitialAd;
private static final String TAG = "MainActivity";
@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
setContentView(R.layout.activity_main);
AdRequest adRequest = new AdRequest.Builder().build();
InterstitialAd.load(this,"ca-app-pub-3940256099942544/1033173712", adRequest,
new InterstitialAdLoadCallback() {
@Override
public void onAdLoaded(@NonNull InterstitialAd interstitialAd) {
// The mInterstitialAd reference will be null until
// an ad is loaded.
mInterstitialAd = interstitialAd;
Log.i(TAG, "onAdLoaded");
}
@Override
public void onAdFailedToLoad(@NonNull LoadAdError loadAdError) {
// Handle the error
Log.d(TAG, loadAdError.toString());
mInterstitialAd = null;
}
});
}
}
Kotlin
import com.google.android.gms.ads.interstitial.InterstitialAd;
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;
class MainActivity : AppCompatActivity() {
private var mInterstitialAd: InterstitialAd? = null
private final val TAG = "MainActivity"
override fun onCreate(savedInstanceState: Bundle?) {
super.onCreate(savedInstanceState)
setContentView(R.layout.activity_main)
var adRequest = AdRequest.Builder().build()
InterstitialAd.load(this,"ca-app-pub-3940256099942544/1033173712", adRequest, object : InterstitialAdLoadCallback() {
override fun onAdFailedToLoad(adError: LoadAdError) {
Log.d(TAG, adError?.toString())
mInterstitialAd = null
}
override fun onAdLoaded(interstitialAd: InterstitialAd) {
Log.d(TAG, 'Ad was loaded.')
mInterstitialAd = interstitialAd
}
})
}
}
Impostazione di FullScreenContentCallback
L'elemento FullScreenContentCallback gestisce gli eventi relativi alla visualizzazione del tuo InterstitialAd. Prima di mostrare InterstitialAd, assicurati di impostare il callback:
Java
mInterstitialAd.setFullScreenContentCallback(new FullScreenContentCallback(){
@Override
public void onAdClicked() {
// Called when a click is recorded for an ad.
Log.d(TAG, "Ad was clicked.");
}
@Override
public void onAdDismissedFullScreenContent() {
// Called when ad is dismissed.
// Set the ad reference to null so you don't show the ad a second time.
Log.d(TAG, "Ad dismissed fullscreen content.");
mInterstitialAd = null;
}
@Override
public void onAdFailedToShowFullScreenContent(AdError adError) {
// Called when ad fails to show.
Log.e(TAG, "Ad failed to show fullscreen content.");
mInterstitialAd = null;
}
@Override
public void onAdImpression() {
// Called when an impression is recorded for an ad.
Log.d(TAG, "Ad recorded an impression.");
}
@Override
public void onAdShowedFullScreenContent() {
// Called when ad is shown.
Log.d(TAG, "Ad showed fullscreen content.");
}
});
Kotlin
mInterstitialAd?.fullScreenContentCallback = object: FullScreenContentCallback() {
override fun onAdClicked() {
// Called when a click is recorded for an ad.
Log.d(TAG, "Ad was clicked.")
}
override fun onAdDismissedFullScreenContent() {
// Called when ad is dismissed.
Log.d(TAG, "Ad dismissed fullscreen content.")
mInterstitialAd = null
}
override fun onAdFailedToShowFullScreenContent(adError: AdError?) {
// Called when ad fails to show.
Log.e(TAG, "Ad failed to show fullscreen content.")
mInterstitialAd = null
}
override fun onAdImpression() {
// Called when an impression is recorded for an ad.
Log.d(TAG, "Ad recorded an impression.")
}
override fun onAdShowedFullScreenContent() {
// Called when ad is shown.
Log.d(TAG, "Ad showed fullscreen content.")
}
}
Mostra l'annuncio
Gli annunci interstitial devono essere visualizzati durante le pause naturali nel flusso di un'app.
Tra i livelli di un gioco è un buon esempio o dopo che l'utente ha completato un'attività.
Per mostrare un annuncio interstitial, usa il metodo show().
Java
if (mInterstitialAd != null) {
mInterstitialAd.show(MyActivity.this);
} else {
Log.d("TAG", "The interstitial ad wasn't ready yet.");
}
Kotlin
if (mInterstitialAd != null) {
mInterstitialAd?.show(this)
} else {
Log.d("TAG", "The interstitial ad wasn't ready yet.")
}
Alcune best practice
Valuta se gli annunci interstitial sono il tipo giusto di annuncio per la tua app.
Gli annunci interstitial funzionano meglio nelle app con punti di transizione naturali.
La conclusione di un'attività all'interno di un'app, come la condivisione di un'immagine o il completamento di un livello di un gioco, crea un punto di vista del genere. Assicurati di considerare in quali punti del flusso di lavoro della tua app mostreremo gli annunci interstitial e le probabilità che l'utente reagisca.
Ricorda di mettere in pausa l'azione quando mostri un annuncio interstitial.
Esistono vari tipi di annunci interstitial: di testo, illustrati, video e altro ancora. È importante assicurarsi che quando l'app visualizza un annuncio interstitial, sospende anche l'utilizzo di alcune risorse per consentire all'annuncio di usufruirne. Ad esempio, quando effettui la chiamata per visualizzare un
annuncio interstitial, assicurati di mettere in pausa l'output audio prodotto dalla tua app.
Attendere un tempo di caricamento adeguato.
Così è importante assicurarsi che gli annunci interstitial vengano visualizzati al momento giusto, così è importante anche che l'utente non debba attendere il loro caricamento. Caricando in anticipo l'annuncio chiamando
load() prima di effettuare la chiamata,
show() puoi assicurarti che l'annuncio interstitial della tua app sia completamente caricato e pronto
quando è il momento di mostrarne uno.
Non inondare l'utente di annunci.
Anche se l'aumento della frequenza degli annunci interstitial nella tua app può sembrare un ottimo modo per aumentare le entrate, può anche ridurre l'esperienza utente e le percentuali di clic. Assicurati che gli utenti non vengano interrotti così spesso
da non essere più in grado di utilizzare la tua app.
Codice sorgente
MyActivity.java
/*
* Copyright (C) 2013 Google, Inc.
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* http://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
package com.google.android.gms.example.interstitialexample;
import android.annotation.SuppressLint;
import android.os.Bundle;
import android.os.CountDownTimer;
import android.util.Log;
import android.view.Menu;
import android.view.MenuItem;
import android.view.View;
import android.widget.Button;
import android.widget.PopupMenu;
import android.widget.TextView;
import android.widget.Toast;
import androidx.annotation.NonNull;
import androidx.appcompat.app.AppCompatActivity;
import com.google.android.gms.ads.AdError;
import com.google.android.gms.ads.AdRequest;
import com.google.android.gms.ads.FullScreenContentCallback;
import com.google.android.gms.ads.LoadAdError;
import com.google.android.gms.ads.MobileAds;
import com.google.android.gms.ads.initialization.InitializationStatus;
import com.google.android.gms.ads.initialization.OnInitializationCompleteListener;
import com.google.android.gms.ads.interstitial.InterstitialAd;
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;
import java.util.concurrent.atomic.AtomicBoolean;
/**
* Main Activity. Inflates main activity xml.
*/
@SuppressLint("SetTextI18n")
public class MyActivity extends AppCompatActivity {
private static final long GAME_LENGTH_MILLISECONDS = 3000;
private static final String AD_UNIT_ID = "ca-app-pub-3940256099942544/1033173712";
private static final String TAG = "MyActivity";
private final AtomicBoolean isMobileAdsInitializeCalled = new AtomicBoolean(false);
private GoogleMobileAdsConsentManager googleMobileAdsConsentManager;
private InterstitialAd interstitialAd;
private CountDownTimer countDownTimer;
private Button retryButton;
private boolean gamePaused;
private boolean gameOver;
private boolean adIsLoading;
private long timerMilliseconds;
@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
setContentView(R.layout.activity_my);
// Log the Mobile Ads SDK version.
Log.d(TAG, "Google Mobile Ads SDK Version: " + MobileAds.getVersion());
// Initialize the Mobile Ads SDK.
MobileAds.initialize(this, new OnInitializationCompleteListener() {
@Override
public void onInitializationComplete(InitializationStatus initializationStatus) {}
});
googleMobileAdsConsentManager =
GoogleMobileAdsConsentManager.getInstance(getApplicationContext());
googleMobileAdsConsentManager.gatherConsent(
this,
consentError -> {
if (consentError != null) {
// Consent not obtained in current session.
Log.w(
TAG,
String.format(
"%s: %s",
consentError.getErrorCode(),
consentError.getMessage()));
}
startGame();
if (googleMobileAdsConsentManager.canRequestAds()) {
initializeMobileAdsSdk();
}
if (googleMobileAdsConsentManager.isPrivacyOptionsRequired()) {
// Regenerate the options menu to include a privacy setting.
invalidateOptionsMenu();
}
});
// This sample attempts to load ads using consent obtained in the previous session.
if (googleMobileAdsConsentManager.canRequestAds()) {
initializeMobileAdsSdk();
}
// Create the "retry" button, which tries to show an interstitial between game plays.
retryButton = findViewById(R.id.retry_button);
retryButton.setVisibility(View.INVISIBLE);
retryButton.setOnClickListener(new View.OnClickListener() {
@Override
public void onClick(View view) {
showInterstitial();
}
});
}
public void loadAd() {
// Request a new ad if one isn't already loaded.
if (adIsLoading || interstitialAd != null) {
return;
}
adIsLoading = true;
AdRequest adRequest = new AdRequest.Builder().build();
InterstitialAd.load(
this,
AD_UNIT_ID,
adRequest,
new InterstitialAdLoadCallback() {
@Override
public void onAdLoaded(@NonNull InterstitialAd interstitialAd) {
// The mInterstitialAd reference will be null until
// an ad is loaded.
MyActivity.this.interstitialAd = interstitialAd;
adIsLoading = false;
Log.i(TAG, "onAdLoaded");
Toast.makeText(MyActivity.this, "onAdLoaded()", Toast.LENGTH_SHORT).show();
interstitialAd.setFullScreenContentCallback(
new FullScreenContentCallback() {
@Override
public void onAdDismissedFullScreenContent() {
// Called when fullscreen content is dismissed.
// Make sure to set your reference to null so you don't
// show it a second time.
MyActivity.this.interstitialAd = null;
Log.d("TAG", "The ad was dismissed.");
}
@Override
public void onAdFailedToShowFullScreenContent(AdError adError) {
// Called when fullscreen content failed to show.
// Make sure to set your reference to null so you don't
// show it a second time.
MyActivity.this.interstitialAd = null;
Log.d("TAG", "The ad failed to show.");
}
@Override
public void onAdShowedFullScreenContent() {
// Called when fullscreen content is shown.
Log.d("TAG", "The ad was shown.");
}
});
}
@Override
public void onAdFailedToLoad(@NonNull LoadAdError loadAdError) {
// Handle the error
Log.i(TAG, loadAdError.getMessage());
interstitialAd = null;
adIsLoading = false;
String error =
String.format(
java.util.Locale.US,
"domain: %s, code: %d, message: %s",
loadAdError.getDomain(),
loadAdError.getCode(),
loadAdError.getMessage());
Toast.makeText(
MyActivity.this, "onAdFailedToLoad() with error: " + error, Toast.LENGTH_SHORT)
.show();
}
});
}
private void createTimer(final long milliseconds) {
// Create the game timer, which counts down to the end of the level
// and shows the "retry" button.
if (countDownTimer != null) {
countDownTimer.cancel();
}
final TextView textView = findViewById(R.id.timer);
countDownTimer = new CountDownTimer(milliseconds, 50) {
@Override
public void onTick(long millisUnitFinished) {
timerMilliseconds = millisUnitFinished;
textView.setText("seconds remaining: " + ((millisUnitFinished / 1000) + 1));
}
@Override
public void onFinish() {
gameOver = true;
textView.setText("done!");
retryButton.setVisibility(View.VISIBLE);
}
};
countDownTimer.start();
}
@Override
public void onResume() {
// Start or resume the game.
super.onResume();
resumeGame();
}
@Override
public void onPause() {
super.onPause();
pauseGame();
}
@Override
public boolean onCreateOptionsMenu(Menu menu) {
getMenuInflater().inflate(R.menu.action_menu, menu);
MenuItem moreMenu = menu.findItem(R.id.action_more);
moreMenu.setVisible(googleMobileAdsConsentManager.isPrivacyOptionsRequired());
return true;
}
@Override
public boolean onOptionsItemSelected(MenuItem item) {
View menuItemView = findViewById(item.getItemId());
PopupMenu popup = new PopupMenu(this, menuItemView);
popup.getMenuInflater().inflate(R.menu.popup_menu, popup.getMenu());
popup.show();
popup.setOnMenuItemClickListener(
popupMenuItem -> {
if (popupMenuItem.getItemId() == R.id.privacy_settings) {
pauseGame();
// Handle changes to user consent.
googleMobileAdsConsentManager.showPrivacyOptionsForm(
this,
formError -> {
if (formError != null) {
Toast.makeText(
this,
formError.getMessage(),
Toast.LENGTH_SHORT).show();
}
resumeGame();
});
return true;
}
return false;
});
return super.onOptionsItemSelected(item);
}
private void showInterstitial() {
// Show the ad if it's ready. Otherwise restart the game.
if (interstitialAd != null) {
interstitialAd.show(this);
} else {
startGame();
if (googleMobileAdsConsentManager.canRequestAds()) {
loadAd();
}
}
}
private void startGame() {
// Hide the button, and kick off the timer.
retryButton.setVisibility(View.INVISIBLE);
createTimer(GAME_LENGTH_MILLISECONDS);
gamePaused = false;
gameOver = false;
}
private void resumeGame() {
if (gameOver || !gamePaused) {
return;
}
// Create a new timer for the correct length.
gamePaused = false;
createTimer(timerMilliseconds);
}
private void pauseGame() {
if (gameOver || gamePaused) {
return;
}
countDownTimer.cancel();
gamePaused = true;
}
private void initializeMobileAdsSdk() {
if (isMobileAdsInitializeCalled.getAndSet(true)) {
return;
}
// Initialize the Mobile Ads SDK.
MobileAds.initialize(
this,
new OnInitializationCompleteListener() {
@Override
public void onInitializationComplete(InitializationStatus initializationStatus) {
// Load an ad.
loadAd();
}
});
}
}
MainActivity.kt
package com.google.android.gms.example.interstitialexample
import android.os.Bundle
import android.os.CountDownTimer
import android.util.Log
import android.view.Menu
import android.view.MenuItem
import android.view.View
import android.widget.PopupMenu
import android.widget.Toast
import androidx.appcompat.app.AppCompatActivity
import com.google.android.gms.ads.*
import com.google.android.gms.ads.interstitial.InterstitialAd
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback
import com.google.android.gms.example.interstitialexample.databinding.ActivityMainBinding
import java.util.concurrent.atomic.AtomicBoolean
const val GAME_LENGTH_MILLISECONDS = 3000L
const val AD_UNIT_ID = "ca-app-pub-3940256099942544/1033173712"
class MainActivity : AppCompatActivity() {
private val isMobileAdsInitializeCalled = AtomicBoolean(false)
private lateinit var binding: ActivityMainBinding
private lateinit var googleMobileAdsConsentManager: GoogleMobileAdsConsentManager
private var interstitialAd: InterstitialAd? = null
private var countdownTimer: CountDownTimer? = null
private var gamePaused = false
private var gameOver = false
private var adIsLoading: Boolean = false
private var timerMilliseconds = 0L
override fun onCreate(savedInstanceState: Bundle?) {
super.onCreate(savedInstanceState)
binding = ActivityMainBinding.inflate(layoutInflater)
val view = binding.root
setContentView(view)
// Log the Mobile Ads SDK version.
Log.d(TAG, "Google Mobile Ads SDK Version: " + MobileAds.getVersion())
googleMobileAdsConsentManager = GoogleMobileAdsConsentManager.getInstance(this)
googleMobileAdsConsentManager.gatherConsent(this) { consentError ->
if (consentError != null) {
// Consent not obtained in current session.
Log.w(TAG, "${consentError.errorCode}: ${consentError.message}")
}
// Kick off the first play of the "game".
startGame()
if (googleMobileAdsConsentManager.canRequestAds) {
initializeMobileAdsSdk()
}
if (googleMobileAdsConsentManager.isPrivacyOptionsRequired) {
// Regenerate the options menu to include a privacy setting.
invalidateOptionsMenu()
}
}
// This sample attempts to load ads using consent obtained in the previous session.
if (googleMobileAdsConsentManager.canRequestAds) {
initializeMobileAdsSdk()
}
// Set your test devices. Check your logcat output for the hashed device ID to
// get test ads on a physical device. e.g.
// "Use RequestConfiguration.Builder().setTestDeviceIds(Arrays.asList("ABCDEF012345"))
// to get test ads on this device."
MobileAds.setRequestConfiguration(
RequestConfiguration.Builder().setTestDeviceIds(listOf("ABCDEF012345")).build()
)
// Create the "retry" button, which triggers an interstitial between game plays.
binding.retryButton.visibility = View.INVISIBLE
binding.retryButton.setOnClickListener { showInterstitial() }
}
override fun onCreateOptionsMenu(menu: Menu?): Boolean {
menuInflater.inflate(R.menu.action_menu, menu)
menu?.findItem(R.id.action_more)?.apply {
isVisible = googleMobileAdsConsentManager.isPrivacyOptionsRequired
}
return super.onCreateOptionsMenu(menu)
}
override fun onOptionsItemSelected(item: MenuItem): Boolean {
val menuItemView = findViewById<View>(item.itemId)
val activity = this
PopupMenu(this, menuItemView).apply {
menuInflater.inflate(R.menu.popup_menu, menu)
show()
setOnMenuItemClickListener { popupMenuItem ->
when (popupMenuItem.itemId) {
R.id.privacy_settings -> {
pauseGame()
// Handle changes to user consent.
googleMobileAdsConsentManager.showPrivacyOptionsForm(activity) { formError ->
if (formError != null) {
Toast.makeText(activity, formError.message, Toast.LENGTH_SHORT).show()
}
resumeGame()
}
true
}
// Handle other branches here.
else -> false
}
}
return super.onOptionsItemSelected(item)
}
}
private fun loadAd() {
// Request a new ad if one isn't already loaded.
if (adIsLoading || interstitialAd != null) {
return
}
adIsLoading = true
val adRequest = AdRequest.Builder().build()
InterstitialAd.load(
this,
AD_UNIT_ID,
adRequest,
object : InterstitialAdLoadCallback() {
override fun onAdFailedToLoad(adError: LoadAdError) {
Log.d(TAG, adError.message)
interstitialAd = null
adIsLoading = false
val error =
"domain: ${adError.domain}, code: ${adError.code}, " + "message: ${adError.message}"
Toast.makeText(
this@MainActivity,
"onAdFailedToLoad() with error $error",
Toast.LENGTH_SHORT
)
.show()
}
override fun onAdLoaded(ad: InterstitialAd) {
Log.d(TAG, "Ad was loaded.")
interstitialAd = ad
adIsLoading = false
Toast.makeText(this@MainActivity, "onAdLoaded()", Toast.LENGTH_SHORT).show()
}
}
)
}
// Create the game timer, which counts down to the end of the level
// and shows the "retry" button.
private fun createTimer(milliseconds: Long) {
countdownTimer?.cancel()
countdownTimer =
object : CountDownTimer(milliseconds, 50) {
override fun onTick(millisUntilFinished: Long) {
timerMilliseconds = millisUntilFinished
binding.timer.text = "seconds remaining: ${ millisUntilFinished / 1000 + 1 }"
}
override fun onFinish() {
gameOver = true
binding.timer.text = "done!"
binding.retryButton.visibility = View.VISIBLE
}
}
countdownTimer?.start()
}
// Show the ad if it's ready. Otherwise restart the game.
private fun showInterstitial() {
if (interstitialAd != null) {
interstitialAd?.fullScreenContentCallback =
object : FullScreenContentCallback() {
override fun onAdDismissedFullScreenContent() {
Log.d(TAG, "Ad was dismissed.")
// Don't forget to set the ad reference to null so you
// don't show the ad a second time.
interstitialAd = null
}
override fun onAdFailedToShowFullScreenContent(adError: AdError) {
Log.d(TAG, "Ad failed to show.")
// Don't forget to set the ad reference to null so you
// don't show the ad a second time.
interstitialAd = null
}
override fun onAdShowedFullScreenContent() {
Log.d(TAG, "Ad showed fullscreen content.")
// Called when ad is dismissed.
}
}
interstitialAd?.show(this)
} else {
startGame()
if (googleMobileAdsConsentManager.canRequestAds) {
loadAd()
}
}
}
// Hide the button, and kick off the timer.
private fun startGame() {
binding.retryButton.visibility = View.INVISIBLE
createTimer(GAME_LENGTH_MILLISECONDS)
gamePaused = false
gameOver = false
}
private fun pauseGame() {
if (gameOver || gamePaused) {
return
}
countdownTimer?.cancel()
gamePaused = true
}
private fun resumeGame() {
if (gameOver || !gamePaused) {
return
}
createTimer(timerMilliseconds)
gamePaused = true
}
private fun initializeMobileAdsSdk() {
if (isMobileAdsInitializeCalled.getAndSet(true)) {
return
}
// Initialize the Mobile Ads SDK.
MobileAds.initialize(this) { initializationStatus ->
// Load an ad.
loadAd()
}
}
// Resume the game if it's in progress.
public override fun onResume() {
super.onResume()
resumeGame()
}
public override fun onPause() {
super.onPause()
pauseGame()
}
private companion object {
const val TAG = "MainActivity"
}
}