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Ads personalization controls (Beta)
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Android
iOS
Ads personalization controls lets users opt out of personalized ads in your app.
Ads personalization controls messages don't appear when you're using a
Google-certified IAB consent management platform framework message or in areas
affected by privacy legislation. This means that any message you've created for
regulations such as GDPR supersedes the ads personalization message.
This guide outlines the steps required to support an ads personalization message
as part of the UMP SDK.
Prerequisites
Privacy options
The ads personalization message requires allowing users to modify their ads
personalization controls choices at any time. Follow the steps in the
Privacy options
section to implement a way for users to modify their setting choices.
Testing
You can use
ad inspector
or a proxy tool such as
Charles to capture your
app's HTTPS traffic and inspect the ad requests for a &uptc= parameter.
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Last updated 2026-05-01 UTC.
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