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AI-generated Key Takeaways
As of January 14, 2021, the IMA iOS SDK can serve limited ads when users don't consent to cookies or a valid Transparency and Consent String (TC string) isn't received in GDPR and ePrivacy regions.
For Dynamic Ad Insertion (DAI) SDKs, publishers need to set the ltd parameter using IMAStreamRequest.adTagParameters().
Limited ads can also be automatically enabled by integrating with a Consent Management Platform (CMP) starting with iOS SDK version 3.11.1 and later.
As of January 14th 2021, the IMA iOS SDK
allows limited ads to be served
when the user does not give consent to cookies, the user denies consent to
cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy
regions following the grace period of IAB TCFv2 integration.
It is also possible to enable limited ads automatically through integrating with
a Consent Management Platform (CMP). This is supported on
version 3.11.1 of the iOS SDK and all later versions.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-29 UTC."],[],["The IMA iOS SDK, as of January 14, 2021, supports serving limited ads when user cookie consent is denied or unavailable in GDPR and ePrivacy regions. For DAI SDKs, the `ltd` parameter must be set using `IMAStreamRequest.adTagParameters()`. Limited ads can also be enabled automatically via a Consent Management Platform (CMP) integration, supported in SDK version 3.11.1 and later. This is applicable to the user not giving consent or when there is no valid TC string.\n"]]
