Serve users with Limited Ads

AI-generated Key Takeaways

• As of January 14, 2021, the IMA Android SDK can serve limited ads when users do not consent to cookies or when a valid TC string is not received in GDPR and ePrivacy regions.

• For DAI SDKs, the ltd parameter must be set using StreamRequest.setAdTagParameters() to enable limited ads.

• Limited ads can also be automatically enabled by integrating with a Consent Management Platform (CMP) on Android SDK version 3.16.2 and later.

• More information about limited ads can be found in the Limited ads guide.

Select platform: HTML5 Android iOS

As of January 14th 2021, the IMA Android SDK allows limited ads to be served when the user does not give consent to cookies, the user denies consent to cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy regions following the grace period of IAB TCFv2 integration.

For DAI SDKs you must set the ltd parameter using StreamRequest.setAdTagParameters() . Please see this Limited ads guide for more information.

It is also possible to enable limited ads automatically through integrating with a Consent Management Platform (CMP). This is supported on version 3.16.2 of the Android SDK and all later versions.