type NativeStyle (v202411)

  • Native styles define the appearance of native ads, impacting how creatives are displayed across web and app inventory.

  • They utilize HTML and CSS snippets, along with placeholders, to customize the ad layout and styling.

  • Each native style is linked to a creative template and can be targeted based on ad units or key-values.

  • Native styles have different statuses (active, archived, inactive) that affect their visibility and usage in ad serving.

  • A size is required for every native style, and they can be fluid, allowing for flexible ad dimensions.
Service
NativeStyleService
Dependencies
NativeStylePage createNativeStyles() updateNativeStyles()
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NativeStyle

Used to define the look and feel of native ads, for both web and apps. Native styles determine how native creatives look for a segment of inventory.

Namespace
https://www.google.com/apis/ads/publisher/v202411

Field

id

xsd:long

Uniquely identifies the NativeStyle. This attribute is read-only and is assigned by Google when a native style is created.

name

xsd:string

The name of the native style. This attribute is required and has a maximum length of 255 characters.

htmlSnippet

xsd:string

The HTML snippet of the native style with placeholders for the associated variables. This attribute is required.

cssSnippet

xsd:string

The CSS snippet of the native style, with placeholders for the associated variables. This attribute is required.

creativeTemplateId

xsd:long

The creative template ID this native style associated with. This attribute is required on creation and is read-only afterwards.

isFluid

xsd:boolean

Whether this is a fluid size native style. If true, this must be used with 1x1 size.

targeting

Targeting

The targeting criteria for this native style. Only ad unit and key-value targeting are supported at this time.

status

NativeStyleStatus

The status of the native style. This attribute is read-only.

Enumerations
ACTIVE
The native style is active. Active native styles are used in ad serving.
ARCHIVED
The native style is archived. Archived native styles are not visible in the UI and not used in ad serving.
INACTIVE
The native style is inactive. Inactive native styles are not used in ad serving, but visible in the UI.
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.

size

Size

The size of the native style. This attribute is required.