type CustomCriteria (v202411)

  • Custom Criteria allows for targeting using custom targeting keys of predefined or freeform types.

  • It utilizes key IDs to identify specific custom targeting keys and value IDs for associated values.

  • The targeting process involves comparison operators (IS or IS_NOT) to define the matching criteria.

  • Custom Criteria is an integral part of NativeStyleService and is used for precise ad targeting.
Service
AdRuleService AdjustmentService AudienceSegmentService ForecastService LineItemService NativeStyleService ProposalLineItemService ProposalService PublisherQueryLanguageService TargetingPresetService YieldGroupService
Inheritance
CustomCriteriaNode
▼
CustomCriteriaLeaf
▼
AudienceSegmentCriteria CmsMetadataCriteria CustomCriteria

A CustomCriteria object is used to perform custom criteria targeting on custom targeting keys of type CustomTargetingKey.Type.PREDEFINED or CustomTargetingKey.Type.FREEFORM.

Namespace
https://www.google.com/apis/ads/publisher/v202411

Field
CustomCriteriaNode (inherited)
CustomCriteriaLeaf (inherited)
CustomCriteria

keyId

xsd:long

The CustomTargetingKey.id of the CustomTargetingKey object that was created using CustomTargetingService. This attribute is required.

valueIds

xsd:long[]

The ids of CustomTargetingValue objects to target the custom targeting key with id CustomCriteria.keyId. This attribute is required.

operator

CustomCriteria.ComparisonOp...

The comparison operator. This attribute is required.

Enumerations
IS
IS_NOT