type MobileApplicationTargeting (v202411)

  • MobileApplicationTargeting allows line items to target or exclude users based on their mobile applications.

  • Targeting can be specified using mobile application IDs, enabling advertisers to reach specific app users.

  • Advertisers can choose to either include (target) or exclude users of specified mobile applications.

  • The default behavior is to target the specified mobile applications unless explicitly set to exclude.
Service
AdRuleService AdjustmentService ForecastService LineItemService NativeStyleService ProposalLineItemService ProposalService PublisherQueryLanguageService TargetingPresetService YieldGroupService
Dependencies
Targeting
▼
MobileApplicationTargeting

Provides line items the ability to target or exclude users' mobile applications.

Namespace
https://www.google.com/apis/ads/publisher/v202411

Field

mobileApplicationIds

xsd:long[]

The IDs that are being targeted or excluded by the LineItem.

isTargeted

xsd:boolean

Indicates whether mobile apps should be targeted or excluded. This attribute is optional and defaults to true.