Google Tag Manager is a tag management system that includes the same functionality as global site tags, and lets you configure and instantly deploy tags on your website or mobile app from an easy to use web-based user interface. In addition, Tag Manager features support for tag organization and version control, 3rd party and community-developed tag templates, and enterprise collaboration and security features. Tag Manager helps to optimize tag deployment, reduce tag configuration errors and allows you to modify and deploy tags on your site instantly from a web-based interface.
Deploy for web pages
Use Tag Manager to manage tags (such as measurement and marketing optimization JavaScript tags) on your site. Without editing your site code, use Tag Manager to add and update Google Ads, Google Analytics, Floodlight, and third-party tags.
Deploy for mobile apps
Use Google Tag Manager to manage analytics and advertising tools in your apps without having to rebuild and resubmit the applications' binaries to app marketplaces.
Server-Side Tagging
Server-Side Tagging allows you to move tag code off of your website or app and into the Cloud. Server-Side Tagging can help you improve the performance and security of your website or mobile app while serving all dependent assets from your own domain.
Create custom templates
Build your own tag and variable templates in Tag Manager. Submit templates to the Community Template Gallery and make them available worldwide.
Automate configuration with the REST API
The Google Tag Manager API provides access to Tag Manager configuration data for an authorized user. Use the API to manage accounts, containers and container versions, tags, rules, triggers, variables, and user permissions.
Additional resources
For more information about Tag Manager features and benefits, visit the following resources: