New Search Ads 360

  • Search Ads 360 is updated to assign globally unique customer IDs to manager, sub-manager, and client accounts and no longer assigns unique IDs to keywords and ads.

  • The Conversion API now accepts new Search Ads 360 customer IDs and expects new Search Ads 360 IDs for campaign, ad group, keyword, and ad IDs when specified.

  • When using new Search Ads 360 keyword or ad IDs, the associated campaign and ad group IDs must be provided.

  • There's a new endpoint for listing conversions using the new Search Ads 360 IDs, requiring a client account customer ID.

  • Inserting or updating conversions supports attributing to keywords or updating existing conversions with new Search Ads 360 IDs by providing customerId and relevant IDs.

The new Search Ads 360 assigns new IDs to user accounts, campaigns, ad groups, keywords (criteria), and ads. There are two additional behavior changes for these IDs:

  • The new Search Ads 360 assigns a globally unique customer ID to manager, sub-manager, and client accounts, formally known as agencies, advertisers and engine accounts, respectively.

  • The new Search Ads 360 no longer assigns unique IDs to keywords and ads.

The conversion API now accepts new Search Ads 360 customer IDs wherever agency ID, advertiser ID, and engine account IDs are accepted. If you specify a customer API, the API expects campaign ID, ad group ID, keyword ID, and ad ID to be new Search Ads 360 IDs. When using new Search Ads 360 keyword or ad IDs, you must specify the associated campaign and ad group IDs whenever your request uses a keyword or ad ID.

When you use a new Search Ads 360 ID in your request, the response will also use the new Search Ads 360 IDs.

Insert/update conversion

We support the following request using the new Search Ads 360 ID:

  • Attribute a conversion to a keyword only
  • Update conversion with the conversion's criterionId (keyword ID) specified

The endpoints are still the same. You should provide the new Search Ads 360 ID in each conversion resource: Instead of setting agencyId, advertiserId and engineAccountId, you should provide customerId, and use the new Search Ads 360 ID in campaignId, adGroupId, criterionId, adId when necessary.

Here is the example request of how to use the new Search Ads 360 ID to attribute a conversion to a keyword. 

POST  https://www.googleapis.com/doubleclicksearch/v2/conversion
{
  "conversion" : [
    {
      "customerId": "123-123-1234"
      "campaignId": "10000001",
      "adGroupId": "20000001",
      "criterionId": "30000001",
      "conversionId": "floodlight conversion ID 1",
      "conversionTimestamp": "1660799917714",
      "type": "ACTION",
      "quantityMillis": "1000",
      "segmentationType": "FLOODLIGHT",
      "segmentationName": "Test"
    }
  ]
}