查詢範例

本頁面提供一些 SQL 程式碼片段,說明如何使用不同的欄位、指標、區隔和資源。您可以原封不動地使用這些查詢,或從建構自訂查詢的起點著手。

廣告活動

SELECT
  campaign.name,
  campaign_budget.amount_micros,
  campaign.status,
  campaign.advertising_channel_type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.bidding_strategy_type
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
  AND campaign.status != 'REMOVED'

廣告群組

SELECT
  ad_group.name,
  campaign.name,
  ad_group.status,
  ad_group.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group.status != 'REMOVED'

廣告群組廣告

SELECT
  ad_group_ad.ad.expanded_text_ad.headline,
  ad_group_ad.ad.expanded_text_ad.headline2,
  ad_group_ad.ad.expanded_text_ad.headline3,
  ad_group_ad.ad.final_urls,
  ad_group_ad.ad.expanded_text_ad.description1,
  ad_group_ad.ad.expanded_text_ad.description2,
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group_ad
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_ad.status != 'REMOVED'

關鍵字

SELECT
  ad_group_criterion.keyword.text,
  campaign.name,
  ad_group.name,
  ad_group_criterion.keyword.match_type,
  ad_group_criterion.final_urls,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM keyword_view
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_criterion.status != 'REMOVED'

如何查詢地理常數

使用 location_view 資源取得 geo_target_Constant ID。

SELECT
  campaign.name,
  campaign.id,
  campaign_criterion.criterion_id,
  campaign_criterion.location.geo_target_constant,
  location_view.resource_name,
  metrics.cost_micros,
  metrics.impressions,
  metrics.cost_micros
FROM
  location_view
WHERE
  segments.date DURING LAST_7_DAYS

請注意,API 會根據條件 ID 傳回地點。如要取得顯示名稱,請使用 API 查詢 geo_target_constant 資源。

SELECT
  geo_target_constant.canonical_name,
  geo_target_constant.country_code,
  geo_target_constant.id,
  geo_target_constant.name,
  geo_target_constant.status,
  geo_target_constant.target_type
FROM geo_target_constant
WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'