The principle of "Nothing about us without us" is a cornerstone of our design philosophy for Natively Adaptive Interfaces. This means we are committed to meaningfully involving our target users in every step of the design and development process.
This collaborative approach ensures that we build products that are not only innovative but also genuinely useful, usable, and accessible for the people we aim to serve.
Why this is important
Involving users from the beginning and throughout the process helps us to:
- Build empathy: understand the user's context, needs, and pain points on a deeper level.
- Challenge assumptions: avoid building based on incorrect assumptions about user behavior and preferences.
- Co-create solutions: empower users to be active participants in the design of the solutions that will impact them.
- Reduce risk: get early feedback to iterate and improve, reducing the risk of building the wrong product.
- Foster adoption: users who feel heard and involved are more likely to become advocates for the product.
How we involve users
User involvement is not a single event but a continuous cycle integrated into our entire design thinking process. Here's how we engage with users at each stage:
- Investigate: we start by conducting user research to define the problem statement and identify user needs and pain points. This involves interviews, surveys, and observation sessions with our target users.
- Define and prioritize: we collaborate with users to brainstorm and prioritize features, ensuring that we are focusing on what matters most to them.
- Build and refine: we build prototypes and share them with users for early feedback. This allows us to iterate on the design and refine the user experience before investing heavily in development.
- Collect user feedback: we conduct usability testing and gather feedback on the product throughout its lifecycle, helping us to identify and address any usability issues.
- Improve based on feedback: we use the feedback we collect to continuously improve the product. This iterative process ensures that the product evolves to meet the changing needs of our users.