Attribution Guidelines

These guidelines are intended to help Google partners use the "Built with Google Maps" attribution in a way that aligns with Google brand standards.

Attribution requirements

All products using the Google Maps Platform gaming solution are required to display the "Built with Google Maps" attribution byline in the product. This section shows you how to add the required attributions to your application.

Download the byline vector image files

Placement

The byline should appear on a splash screen alongside or separately from attributions to other third-parties, including IP holders and/or game engines, but before a screen containing the game application title. The byline should never appear on the screen with the game application title.

Legibility

The byline should always be clear, legible, and appear in the right color variation for a given background. Always be sure to provide enough contrast for the logo variation that you select.

You can place the one-color logo on a white or light background that uses a range of 0%–40% maximum tint of black.
You can place the reverse logo on a black background that uses a range of 40%–100% black tint. You can also place it on photography or non-busy patterns.

Size

The byline should be smaller in presence and visual weight than the game developer logo. When other supporting brands simultaneously appear with the Google Maps byline, the visual weight and presence of the byline should be equal to that of the supporting brand features.

Clear space

Maintain clear space around the byline. The amount of clear space around the logo should be equal to or greater than the height of the “G” in Google.

Byline clear space

Do's & Don'ts

To align with Google brand standards, be sure to follow these do's and don'ts.

Do

Place the attribution byline on the screen with IP holders and/or game engines. The byline should have clear distance from other logos, should be smaller than the game developer logo, and should be equal to other supporting third-party logos.


Don't

Don’t place the attribution byline on the same screen as the game application title or content.


Don't

Don’t use the full-color logo.


Don't

Don’t edit or alter the approved byline text in any way — including adding another third party to the byline.


Don't

Don’t edit or alter the approved byline text in any way — including adding words or using it in a sentence.

Approval request

Any use of Google-related brand features must be reviewed and approved by Google.

Following these guidelines will save you time and effort during product review and approval, but unexpected issues can still arise. We ask that you submit for final approval (via your Google contact), visual references that show us how you intend to use the Google brand feature. Only final versions will be considered for approval.

Due to the large number of brand permission inquiries that we receive, you can expect to wait at least two weeks for us to respond to your request, so be sure to plan accordingly.

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Google Maps Platform gaming solution
Google Maps Platform gaming solution