Tworzenie grup komponentów kampanii Performance Max

Grupa komponentów kampanii Performance Max składa się z obrazów, logo, nagłówków, tekstów reklamy i filmów dodanych podczas tworzenia kampanii Performance Max. Google Ads automatycznie łączy i dopasowuje te zasoby w zależności od tego, w jakim kanale Google Ads (YouTube, Gmail, wyszukiwarka itp.) wyświetla się Twoja reklama.

Grupy komponentów nie można udostępniać między kampaniami. Każda kampania wymaga co najmniej jednej grupy komponentów. Możesz utworzyć maksymalnie 100 grup komponentów na kampanię.

Ważne: w innej niż detalicznej kampanii Performance Max obiekt AssetGroup i wszystkie obiekty AssetGroupAsset łączące minimalną wymaganą liczbę komponentów z elementem AssetGroup muszą zostać utworzone w ramach tego samego zbiorczego żądania przekształcenia. W niektórych sytuacjach wymagania dotyczące komponentów mogą nadal obowiązywać w przypadku kampanii detalicznych.

grupy zasobów,

Ważne: dowiedz się, jak utworzyć grupę komponentów, korzystając z interaktywnego przewodnika po kampaniach Performance Max.

Grupa komponentów to zbiór komponentów związanych z danym tematem lub z grupą odbiorców. Grupa komponentów służy do tworzenia wszystkich reklam i zasobów reklamowych na potrzeby wszystkich formatów reklam odpowiednich do Twojego celu reklamowego. Więcej informacji o grupach zasobów

Grupy komponentów zawierają co najmniej 1 końcowy adres URL. Wymagany jest co najmniej 1 końcowy adres URL. Użyj adresu URL, który najlepiej pasuje do ścieżki konwersji w przypadku wybranych celów grupy komponentów i kampanii. Końcowy adres URL grupy komponentów nie może być wykluczony z kryteriów kampanii WEBPAGE.

Ważne: w kampaniach Performance Max niezwiązanych z handlem detalicznym nie można tworzyć obiektów AssetGroup za pomocą AssetGroupService, aby umożliwić osiągnięcie minimalnej wymaganej liczby komponentów. Zamiast tego użyj żądania zbiorczego mutacji wraz z powiązanymi obiektami AssetGroupAsset.

Łączenie grup komponentów z zasobami

Ważne: informacje o łączeniu komponentów z grupami komponentów znajdziesz w interaktywnym przewodniku po kampaniach Performance Max.

Element AssetGroup jest połączony z Asset przez utworzenie nowego obiektu AssetGroupAsset i podanie tych danych:

• Nazwa zasobu zasobu AssetGroup
• Nazwa zasobu zasobu Asset
• AssetFieldType z Asset w AssetGroup

Obiekt AssetGroup można połączyć z wieloma obiektami Asset. Element Asset można połączyć z wieloma grupami komponentów. Jeden Asset może mieć różne typy pól w różnych obiektach AssetGroup.

Operacje AssetGroup muszą być niepodzielne. Częściowa niepowodzenie nie jest obsługiwana. Grup komponentów nie można modyfikować w ramach procesu zbiorczego.

Łączenie grup komponentów z komponentami w kampaniach detalicznych Performance Max

W kampaniach detalicznych Performance Max możesz tworzyć obiekty AssetGroup bez spełnienia minimalnych wymagań dotyczących komponentów. Jednak próba połączenia elementu Asset z AssetGroup za pomocą AssetGroupAsset w dowolnej kampanii Performance Max powoduje jednak, że wszystkie wymagania dotyczące komponentów zostają zastosowane. Oznacza to, że obiekty AssetGroup w kampaniach detalicznych Performance Max mogą występować tylko w 2 stanach:

• Bez połączonych obiektów Asset
• Spełnia wszystkie wymagania (Asset)

Zalecamy przesyłanie komponentów, aby zmaksymalizować zasięg we wszystkich zasobach reklamowych. Musisz jednak połączyć wszystkie wymagane zasoby w jednym żądaniu. Nie możesz dodawać zasobów do grup komponentów pojedynczo, korzystając z osobnych żądań.

Java

/** Creates a list of MutateOperations that create a new AssetGroup. */
private List<MutateOperation> createAssetGroupOperations(
    long customerId,
    String assetGroupResourceName,
    List<String> headlineAssetResourceNames,
    List<String> descriptionAssetResourceNames)
    throws IOException {
  List<MutateOperation> mutateOperations = new ArrayList<>();
  String campaignResourceName =
      ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID);
  // Creates the AssetGroup.
  AssetGroup assetGroup =
      AssetGroup.newBuilder()
          .setName("Performance Max asset group #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          .addFinalUrls("http://www.example.com")
          .addFinalMobileUrls("http://www.example.com")
          .setStatus(AssetGroupStatus.PAUSED)
          .setResourceName(assetGroupResourceName)
          .build();
  AssetGroupOperation assetGroupOperation =
      AssetGroupOperation.newBuilder().setCreate(assetGroup).build();
  mutateOperations.add(
      MutateOperation.newBuilder().setAssetGroupOperation(assetGroupOperation).build());

  // For the list of required assets for a Performance Max campaign, see
  // https://developers.google.com/google-ads/api/docs/performance-max/assets

  // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  // and providing:
  //   the resource name of the AssetGroup
  //   the resource name of the Asset
  //   the field_type of the Asset in this AssetGroup.

  // To learn more about AssetGroups, see
  // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

  // Links the previously created multiple text assets.

  // Links the headline assets.
  for (String resourceName : headlineAssetResourceNames) {
    AssetGroupAsset assetGroupAsset =
        AssetGroupAsset.newBuilder()
            .setFieldType(AssetFieldType.HEADLINE)
            .setAssetGroup(assetGroupResourceName)
            .setAsset(resourceName)
            .build();
    AssetGroupAssetOperation assetGroupAssetOperation =
        AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();
    mutateOperations.add(
        MutateOperation.newBuilder()
            .setAssetGroupAssetOperation(assetGroupAssetOperation)
            .build());
  }

  // Links the description assets.
  for (String resourceName : descriptionAssetResourceNames) {
    AssetGroupAsset assetGroupAsset =
        AssetGroupAsset.newBuilder()
            .setFieldType(AssetFieldType.DESCRIPTION)
            .setAssetGroup(assetGroupResourceName)
            .setAsset(resourceName)
            .build();
    AssetGroupAssetOperation assetGroupAssetOperation =
        AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();
    mutateOperations.add(
        MutateOperation.newBuilder()
            .setAssetGroupAssetOperation(assetGroupAssetOperation)
            .build());
  }

  // Creates and links the long headline text asset.
  List<MutateOperation> createAndLinkTextAssetOperations =
      createAndLinkTextAsset(customerId, "Travel the World", AssetFieldType.LONG_HEADLINE);
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the business name text asset.
  createAndLinkTextAssetOperations =
      createAndLinkTextAsset(customerId, "Interplanetary Cruises", AssetFieldType.BUSINESS_NAME);
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the image assets.

  // Creates and links the Logo Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId, "https://gaagl.page.link/bjYi", AssetFieldType.LOGO, "Marketing Logo");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the Marketing Image Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId,
          "https://gaagl.page.link/Eit5",
          AssetFieldType.MARKETING_IMAGE,
          "Marketing Image");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the Square Marketing Image Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId,
          "https://gaagl.page.link/bjYi",
          AssetFieldType.SQUARE_MARKETING_IMAGE,
          "Square Marketing Image");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  return mutateOperations;
}
AddPerformanceMaxCampaign.java
      

C#

/// <summary>
/// Creates a list of MutateOperations that create a new asset_group.
/// </summary>
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="assetGroupResourceName">The asset group resource name.</param>
/// <param name="headlineAssetResourceNames">The headline asset resource names.</param>
/// <param name="descriptionAssetResourceNames">The description asset resource
/// names.</param>
/// <param name="resourceNameGenerator">A generator for unique temporary ID's.</param>
/// <param name="config">The Google Ads config.</param>
/// <returns>A list of MutateOperations that create the new asset group.</returns>
private List<MutateOperation> CreateAssetGroupOperations(
    string campaignResourceName,
    string assetGroupResourceName,
    List<string> headlineAssetResourceNames,
    List<string> descriptionAssetResourceNames,
    AssetGroupAssetTemporaryResourceNameGenerator resourceNameGenerator,
    GoogleAdsConfig config)
{
    List<MutateOperation> operations = new List<MutateOperation>();

    // Create the AssetGroup
    operations.Add(
        new MutateOperation()
        {
            AssetGroupOperation = new AssetGroupOperation()
            {
                Create = new AssetGroup()
                {
                    Name = "Performance Max asset group #" +
                        ExampleUtilities.GetRandomString(),
                    Campaign = campaignResourceName,
                    FinalUrls = { "http://www.example.com" },
                    FinalMobileUrls = { "http://www.example.com" },
                    Status = AssetGroupStatus.Paused,
                    ResourceName = assetGroupResourceName
                }
            }
        }
    );

    // For the list of required assets for a Performance Max campaign, see
    // https://developers.google.com/google-ads/api/docs/performance-max/assets

    // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    // and providing:
    //   the resource name of the AssetGroup
    //   the resource name of the Asset
    //   the field_type of the Asset in this AssetGroup.
    //
    // To learn more about AssetGroups, see
    // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

    // Link the previously created multiple text assets.

    // Link the headline assets.
    foreach (string resourceName in headlineAssetResourceNames)
    {
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Headline,
                        AssetGroup = assetGroupResourceName,
                        Asset = resourceName
                    }
                }
            }
        );
    }

    // Link the description assets.
    foreach (string resourceName in descriptionAssetResourceNames)
    {
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Description,
                        AssetGroup = assetGroupResourceName,
                        Asset = resourceName
                    }
                }
            }
        );
    }

    // Create and link the long headline text asset.
    operations.AddRange(
        CreateAndLinkTextAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "Travel the World",
            AssetFieldType.LongHeadline
        )
    );

    // Create and link the business name text asset.
    operations.AddRange(
        CreateAndLinkTextAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "Interplanetary Cruises",
            AssetFieldType.BusinessName
        )
    );

    // Create and link the image assets.

    // Create and link the Logo Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/bjYi",
            AssetFieldType.Logo,
            "Marketing Logo",
            config
        )
    );

    // Create and link the Marketing Image Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/Eit5",
            AssetFieldType.MarketingImage,
            "Marketing Image",
            config
        )
    );

    // Create and link the Square Marketing Image Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/bjYi",
            AssetFieldType.SquareMarketingImage,
            "Square Marketing Image",
            config
        )
    );

    return operations;
}
AddPerformanceMaxCampaign.cs
      

PHP

private static function createAssetGroupOperations(
    int $customerId,
    array $headlineAssetResourceNames,
    array $descriptionAssetResourceNames
): array {
    $operations = [];
    // Creates a new mutate operation that creates an asset group operation.
    $operations[] = new MutateOperation([
        'asset_group_operation' => new AssetGroupOperation([
            'create' => new AssetGroup([
                'resource_name' => ResourceNames::forAssetGroup(
                    $customerId,
                    self::ASSET_GROUP_TEMPORARY_ID
                ),
                'name' => 'Performance Max asset group #' . Helper::getPrintableDatetime(),
                'campaign' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                'final_urls' => ['http://www.example.com'],
                'final_mobile_urls' => ['http://www.example.com'],
                'status' => AssetGroupStatus::PAUSED
            ])
        ])
    ]);

    // For the list of required assets for a Performance Max campaign, see
    // https://developers.google.com/google-ads/api/docs/performance-max/assets

    // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    // and providing:
    // -  the resource name of the AssetGroup
    // -  the resource name of the Asset
    // -  the field_type of the Asset in this AssetGroup
    //
    // To learn more about AssetGroups, see
    // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.

    // Links the previously created multiple text assets.

    // Links the headline assets.
    foreach ($headlineAssetResourceNames as $resourceName) {
        $operations[] = new MutateOperation([
            'asset_group_asset_operation' => new AssetGroupAssetOperation([
                'create' => new AssetGroupAsset([
                    'asset' => $resourceName,
                    'asset_group' => ResourceNames::forAssetGroup(
                        $customerId,
                        self::ASSET_GROUP_TEMPORARY_ID
                    ),
                    'field_type' => AssetFieldType::HEADLINE
                ])
            ])
        ]);
    }
    // Links the description assets.
    foreach ($descriptionAssetResourceNames as $resourceName) {
        $operations[] = new MutateOperation([
            'asset_group_asset_operation' => new AssetGroupAssetOperation([
                'create' => new AssetGroupAsset([
                    'asset' => $resourceName,
                    'asset_group' => ResourceNames::forAssetGroup(
                        $customerId,
                        self::ASSET_GROUP_TEMPORARY_ID
                    ),
                    'field_type' => AssetFieldType::DESCRIPTION
                ])
            ])
        ]);
    }

    // Creates and links the long headline text asset.
    $operations = array_merge($operations, self::createAndLinkTextAsset(
        $customerId,
        'Travel the World',
        AssetFieldType::LONG_HEADLINE
    ));
    // Creates and links the business name text asset.
    $operations = array_merge($operations, self::createAndLinkTextAsset(
        $customerId,
        'Interplanetary Cruises',
        AssetFieldType::BUSINESS_NAME
    ));

    // Creates and links the image assets.

    // Creates and links the Logo Asset.
    $operations = array_merge($operations, self::createAndLinkImageAsset(
        $customerId,
        'https://gaagl.page.link/bjYi',
        AssetFieldType::LOGO,
        'Marketing Logo'
    ));
    // Creates and links the Marketing Image Asset.
    $operations = array_merge($operations, self::createAndLinkImageAsset(
        $customerId,
        'https://gaagl.page.link/Eit5',
        AssetFieldType::MARKETING_IMAGE,
        'Marketing Image'
    ));
    // Creates and links the Square Marketing Image Asset.
    $operations = array_merge($operations, self::createAndLinkImageAsset(
        $customerId,
        'https://gaagl.page.link/bjYi',
        AssetFieldType::SQUARE_MARKETING_IMAGE,
        'Square Marketing Image'
    ));

    return $operations;
}
AddPerformanceMaxCampaign.php
      

Python

def create_asset_group_operation(
    client,
    customer_id,
    headline_asset_resource_names,
    description_asset_resource_names,
):
    """Creates a list of MutateOperations that create a new asset_group.

    A temporary ID will be assigned to this asset group so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        headline_asset_resource_names: a list of headline resource names.
        description_asset_resource_names: a list of description resource names.

    Returns:
        MutateOperations that create a new asset group and related assets.
    """
    asset_group_service = client.get_service("AssetGroupService")
    campaign_service = client.get_service("CampaignService")

    operations = []

    # Create the AssetGroup
    mutate_operation = client.get_type("MutateOperation")
    asset_group = mutate_operation.asset_group_operation.create
    asset_group.name = f"Performance Max asset group #{uuid4()}"
    asset_group.campaign = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    asset_group.final_urls.append("http://www.example.com")
    asset_group.final_mobile_urls.append("http://www.example.com")
    asset_group.status = client.enums.AssetGroupStatusEnum.PAUSED
    asset_group.resource_name = asset_group_service.asset_group_path(
        customer_id,
        _ASSET_GROUP_TEMPORARY_ID,
    )
    operations.append(mutate_operation)

    # For the list of required assets for a Performance Max campaign, see
    # https://developers.google.com/google-ads/api/docs/performance-max/assets

    # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    # and providing:
    #   the resource name of the AssetGroup
    #   the resource name of the Asset
    #   the field_type of the Asset in this AssetGroup.
    #
    # To learn more about AssetGroups, see
    # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

    # Link the previously created multiple text assets.

    # Link the headline assets.
    for resource_name in headline_asset_resource_names:
        mutate_operation = client.get_type("MutateOperation")
        asset_group_asset = mutate_operation.asset_group_asset_operation.create
        asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.HEADLINE
        asset_group_asset.asset_group = asset_group_service.asset_group_path(
            customer_id,
            _ASSET_GROUP_TEMPORARY_ID,
        )
        asset_group_asset.asset = resource_name
        operations.append(mutate_operation)

    #  Link the description assets.
    for resource_name in description_asset_resource_names:
        mutate_operation = client.get_type("MutateOperation")
        asset_group_asset = mutate_operation.asset_group_asset_operation.create
        asset_group_asset.field_type = (
            client.enums.AssetFieldTypeEnum.DESCRIPTION
        )
        asset_group_asset.asset_group = asset_group_service.asset_group_path(
            customer_id,
            _ASSET_GROUP_TEMPORARY_ID,
        )
        asset_group_asset.asset = resource_name
        operations.append(mutate_operation)

    # Create and link the long headline text asset.
    mutate_operations = create_and_link_text_asset(
        client,
        customer_id,
        "Travel the World",
        client.enums.AssetFieldTypeEnum.LONG_HEADLINE,
    )
    operations.extend(mutate_operations)

    # Create and link the business name text asset.
    mutate_operations = create_and_link_text_asset(
        client,
        customer_id,
        "Interplanetary Cruises",
        client.enums.AssetFieldTypeEnum.BUSINESS_NAME,
    )
    operations.extend(mutate_operations)

    # Create and link the image assets.

    # Create and link the Logo Asset.
    mutate_operations = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        client.enums.AssetFieldTypeEnum.LOGO,
        "Marketing Logo",
    )
    operations.extend(mutate_operations)

    # Create and link the Marketing Image Asset.
    mutate_operations = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/Eit5",
        client.enums.AssetFieldTypeEnum.MARKETING_IMAGE,
        "Marketing Image",
    )
    operations.extend(mutate_operations)

    # Create and link the Square Marketing Image Asset.
    mutate_operations = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        client.enums.AssetFieldTypeEnum.SQUARE_MARKETING_IMAGE,
        "Square Marketing Image",
    )
    operations.extend(mutate_operations)
    return operations
add_performance_max_campaign.py
      

Ruby

# Creates a list of MutateOperations that create a new asset_group.
#
# A temporary ID will be assigned to this asset group so that it can
# be referenced by other objects being created in the same Mutate request.
def create_asset_group_operation(
    client,
    customer_id,
    headline_asset_resource_names,
    description_asset_resource_names)
  operations = []

  # Create the AssetGroup
  operations << client.operation.mutate do |m|
    m.asset_group_operation = client.operation.create_resource.asset_group do |ag|
      ag.name = "Performance Max asset group #{SecureRandom.uuid}"
      ag.campaign = client.path.campaign(
        customer_id,
        PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      ag.final_urls << "http://www.example.com"
      ag.final_mobile_urls << "http://www.example.com"
      ag.status = :PAUSED
      ag.resource_name = client.path.asset_group(
        customer_id,
        ASSET_GROUP_TEMPORARY_ID)
    end
  end

  # For the list of required assets for a Performance Max campaign, see
  # https://developers.google.com/google-ads/api/docs/performance-max/assets
  #
  # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  # and providing:
  #   the resource name of the AssetGroup
  #   the resource name of the Asset
  #   the field_type of the Asset in this AssetGroup.
  #
  # To learn more about AssetGroups, see
  # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

  # Link the previously created multiple text assets.

  # Link the headline assets.
  headline_asset_resource_names.each do |resource_name|
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource
          .asset_group_asset do |aga|
        aga.field_type = :HEADLINE
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID)
        aga.asset = resource_name
      end
    end
  end

  #  Link the description assets.
  description_asset_resource_names.each do |resource_name|
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource
          .asset_group_asset do |aga|
        aga.field_type = :DESCRIPTION
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID)
        aga.asset = resource_name
      end
    end
  end

  # Create and link the long headline text asset.
  operations += create_and_link_text_asset(
    client,
    customer_id,
    "Travel the World",
    :LONG_HEADLINE)

  # Create and link the business name text asset.
  operations += create_and_link_text_asset(
    client,
    customer_id,
    "Interplanetary Cruises",
    :BUSINESS_NAME)

  # Create and link the image assets.

  # Create and link the Logo Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/bjYi",
    :LOGO,
    "Marketing Logo")

  # Create and link the Marketing Image Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/Eit5",
    :MARKETING_IMAGE,
    "Marketing Image")

  # Create and link the Square Marketing Image Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/bjYi",
    :SQUARE_MARKETING_IMAGE,
    "Square Marketing Image")

  operations
end
add_performance_max_campaign.rb
      

Perl

sub create_asset_group_operations {
  my (
    $customer_id,
    $headline_asset_resource_names,
    $description_asset_resource_names
  ) = @_;

  my $operations = [];
  # Create a mutate operation that creates an asset group operation.
  push @$operations,
    Google::Ads::GoogleAds::V15::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupOperation =>
        Google::Ads::GoogleAds::V15::Services::AssetGroupService::AssetGroupOperation
        ->new({
          create => Google::Ads::GoogleAds::V15::Resources::AssetGroup->new({
              resourceName =>
                Google::Ads::GoogleAds::V15::Utils::ResourceNames::asset_group(
                $customer_id, ASSET_GROUP_TEMPORARY_ID
                ),
              name     => "Performance Max asset group #" . uniqid(),
              campaign =>
                Google::Ads::GoogleAds::V15::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              finalUrls       => ["http://www.example.com"],
              finalMobileUrls => ["http://www.example.com"],
              status          =>
                Google::Ads::GoogleAds::V15::Enums::AssetGroupStatusEnum::PAUSED
            })})});

  # For the list of required assets for a Performance Max campaign, see
  # https://developers.google.com/google-ads/api/docs/performance-max/assets.

  # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  # and providing:
  # - the resource name of the AssetGroup
  # - the resource name of the Asset
  # - the fieldType of the Asset in this AssetGroup
  #
  # To learn more about AssetGroups, see
  # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.

  # Link the previously created multiple text assets.

  # Link the headline assets.
  foreach my $resource_name (@$headline_asset_resource_names) {
    push @$operations,
      Google::Ads::GoogleAds::V15::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V15::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V15::Resources::AssetGroupAsset->new({
                asset      => $resource_name,
                assetGroup =>
                  Google::Ads::GoogleAds::V15::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => HEADLINE
              })})});
  }

  # Link the description assets.
  foreach my $resource_name (@$description_asset_resource_names) {
    push @$operations,
      Google::Ads::GoogleAds::V15::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V15::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V15::Resources::AssetGroupAsset->new({
                asset      => $resource_name,
                assetGroup =>
                  Google::Ads::GoogleAds::V15::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => DESCRIPTION
              })})});
  }

  # Create and link the long headline text asset.
  push @$operations,
    @{create_and_link_text_asset($customer_id, "Travel the World",
      LONG_HEADLINE)};

  # Create and link the business name text asset.
  push @$operations,
    @{
    create_and_link_text_asset($customer_id, "Interplanetary Cruises",
      BUSINESS_NAME)};

  # Create and link the image assets.

  # Create and link the logo asset.
  push @$operations,
    @{
    create_and_link_image_asset($customer_id, "https://gaagl.page.link/bjYi",
      LOGO, "Marketing Logo")};

  # Create and link the marketing image asset.
  push @$operations,
    @{
    create_and_link_image_asset(
      $customer_id,    "https://gaagl.page.link/Eit5",
      MARKETING_IMAGE, "Marketing Image"
    )};

  # Create and link the square marketing image asset.
  push @$operations,
    @{
    create_and_link_image_asset(
      $customer_id,           "https://gaagl.page.link/bjYi",
      SQUARE_MARKETING_IMAGE, "Square Marketing Image"
    )};

  return $operations;
}
add_performance_max_campaign.pl
      

Wiele grup komponentów

Możesz utworzyć unikalne grupy komponentów dla różnych końcowych adresów URL, jeśli komponenty nie są wystarczająco ogólne, aby można ich było używać w różnych adresach URL w domenie i korzystasz z rozwinięcia adresów URL.

Możesz też utworzyć wiele grup komponentów dla tego samego końcowego adresu URL, jeśli chcesz dostosowywać komponenty według odbiorców. Możesz też utworzyć wiele grup komponentów dla każdego motywu.

Sygnały grup komponentów

AssetGroupSignal to sygnał, który możesz przekazać Google, aby zoptymalizować wyświetlanie reklam na poziomie grupy komponentów. Performance Max wykorzystuje te sygnały do wyszukiwania nowych wyświetleń o podobnym lub silniejszym zamiarze i znajduje konwersje w sieciach wyszukiwania, reklamowej, wideo i innych usługach. Dzięki sygnałom dotyczącym grup komponentów w połączeniu z wiedzą Google na temat zamiarów i preferencji konsumentów w czasie rzeczywistym kampania Performance Max może znajdować nowe segmenty klientów, których możesz się nie spodziewać.

Istnieją 2 rodzaje wskazówek, które możesz przekazać Google: audience i search_theme. Element AssetGroup może mieć wiele sygnałów dotyczących grup komponentów, ale każdy z nich należy dodać osobno, tworząc AssetGroupSignal i wypełniając pole oneof AssetGroupSignal.signal.

Odbiorcy

Ważne: dowiedz się, jak tworzyć sygnały dotyczące odbiorców, korzystając z interaktywnego przewodnika dotyczącego kampanii Performance Max.

Audience to zbiór ograniczonych segmentów, kierowania demograficznego i wykluczeń do wielokrotnego użytku. AssetGroupSignal pozwala określić, które z elementów typu Audience mają największe szanse na konwersję w przypadku AssetGroup.

Element AssetGroupSignal można dodać tylko do elementu AssetGroup lub go z niego usunąć. Wszelkie zmiany powiązanego elementu Audience należy wprowadzać za pomocą AudienceService.

// Creates an audience asset group signal.
AssetGroupSignal assetGroupSignal =
    AssetGroupSignal.newBuilder()
        .setAssetGroup(assetGroupResourceName)
        .setAudience(
            AudienceInfo.newBuilder()
                .setAudience(ResourceNames.audience(customerId, audienceId))
                .build())
        .build();

Listy odbiorców można tworzyć z wartością scope o wartości ASSET_GROUP, aby wskazać, że mają być one używane w jednej grupie komponentów. Pole Audience.asset_group musi być wypełnione nazwą zasobu grupy komponentów tylko wtedy, gdy Audience.scope ma wartość ASSET_GROUP. Jeśli lista odbiorców z zakresem ASSET_GROUP zostanie uaktualniona do zakresu CUSTOMER, pole Audience.asset_group zostanie automatycznie usunięte.

Szukaj motywów

Element search_theme w kampanii Performance Max umożliwia przekazywanie technologii AI od Google cennych informacji o tym, czego szukają Twoi klienci i które tematy prowadzą do konwersji dla Twojej firmy. Tego nowego typu kryterium można używać wyłącznie w kampaniach Performance Max, aby tworzyć AssetGroupSignal. Wystarczy, że wypełnisz pole AssetGroupSignal.search_theme kryterium SearchThemeInfo.

// Creates a search theme asset group signal.
AssetGroupSignal assetGroupSignal =
    AssetGroupSignal.newBuilder()
        .setAssetGroup(assetGroupResourceName)
        .setSearchTheme(
            SearchThemeInfo.newBuilder().setText("mars cruise").build())
        .build();