Yaron Ben Adiva
User Research, Interaction Design, Visual Design, Sprint Master
Pardes Hana Karkur, Israel
- Google certified Sprint Master
- User Stories
- Task Analysis
- User Journey
Yaron started his professional career at a sign crafting company that owned a unique patent to print on signs. His infinite curiosity helped him become a leading partner in the company, and CEO after just four years. This became his first step in understanding the gap between the users, clients, marketing, simple design and the brand as a whole.
In the early 2000’s, Yaron switched to the digital side and started as an SME (Small Medium Enterprise) web designer at Golden Pages. Two years taught Yaron a lot, and paved the way for him to become a web consultant – assembling the virtual, visual and unique appearance of a business.
For two years, this gave him the ability to observe not only the business side, but also the aspects of marketing, logistics, operations, sales and more. The role of a Creative Director was then the natural, but challenging, next step. In fact, these were three key years that helped him get invaluable insights into marketing, development, and UX – and bring to life many varied products used by millions of people every day.
Yaron then became the first product manager of the Golden Pages website, where he had full understanding of the organisation's strategy, and could implement the best solution based on time to market, resources and budget.
Nowadays, he runs his own boutique agency helping startups and big companies.