Multi-tool use cases

Each bulk tool offers a way to interact with a subset of Display & Video 360 features. Your team can integrate with multiple bulk tools to optimize across their workflow, and build more complex systems to make sure that you get the most out of your ad buys.

Here are some examples of how you can use multiple tools to improve your workflow.

Manage resources programmatically

Using Display & Video 360 API and Structured Data Files, you can fully manage Display & Video 360 resources with programmatic or bulk operations.

  • Display & Video 360 API: Use to retrieve resources, modify non-YouTube & Partners resources, and generate Structured Data Files.
  • Structured Data Files: Use to modify YouTube & Partners resources.

Here's an example workflow:

  1. Use Display & Video 360 API to retrieve all relevant resources and settings.
  2. When a resource needs to be created, updated, or deleted:
    1. If the resource is not a YouTube & Partners resource or targeting setting, use Display & Video 360 API to programmatically perform the operation.
    2. If the resource is a YouTube & Partners resource or targeting setting, use Display & Video 360 API to generate and download the relevant Structured Data Files. Modify the downloaded files as necessary and upload them manually using the Display & Video 360 interface.

Automate quality assurance

Using BigQuery, Display & Video 360 API BigQuery Connector, Display & Video 360 API, and Structured Data Files, you can build an integration that mostly automates daily quality assurance tasks.

  • Display & Video 360 API BigQuery Connector: Use to regularly import Display & Video 360 resource settings into BigQuery.
  • Display & Video 360 API: Use to modify non-YouTube & Partners resources, and generate Structured Data Files.
  • Structured Data Files: Use to modify YouTube & Partners resources.

Here's an example workflow:

  1. Set up Display & Video 360 API BigQuery Connector to automatically retrieve resource settings for your Display & Video 360 advertisers on a daily basis.
  2. Compose a set of BigQuery queries that can verify your resource settings and report any that need to be updated.
  3. Do the following daily:
    1. Run prebuilt queries.
    2. If a resource setting needs to be updated:
      1. If the resource is not a YouTube & Partners resource or targeting setting, use Display & Video 360 API to programmatically perform the operation.
      2. If the resource is a YouTube & Partners resource or targeting setting, use Display & Video 360 API to generate and download the relevant Structured Data Files. Modify the downloaded files as necessary and upload them manually using the Display & Video 360 interface.

Adjust settings based on performance

Using Bid Manager API, Display & Video 360 API, and Structured Data Files, you can make adjustments to live campaign informed by reporting data to optimize performance.

  • Bid Manager API: Use to create scheduled reports and retrieve the resulting files daily.
  • Display & Video 360 API: Use to retrieve resources, modify non-YouTube & Partners resources, and generate Structured Data Files.
  • Structured Data Files: Use to modify YouTube & Partners resources.

Here's an example workflow:

  1. Use Bid Manager API to create scheduled reports that run daily.
  2. Do the following daily:
    1. Use Bid Manager API to locate and retrieve the latest file for each report.
    2. Review the reports either programmatically or manually to determine advised adjustments to campaign settings.
    3. Use Display & Video 360 API to retrieve the relevant resources.
    4. For each resource that needs to be updated:
      1. If the resource is not a YouTube & Partners resource or targeting setting, use Display & Video 360 API to programmatically perform the operation.
      2. If the resource is a YouTube & Partners resource or targeting setting, use Display & Video 360 API to generate and download the relevant Structured Data Files. Modify the downloaded files as necessary and upload them manually using the Display & Video 360 interface.

Analyze platform-wide data

Using BigQuery, Display & Video 360 API BigQuery Connector and Reporting Data Transfer, you can retrieve Display & Video 360 data in bulk and make it available through large, queryable datasets.

  • Display & Video 360 API BigQuery Connector: Use to regularly retrieve Display & Video 360 resource settings in bulk for your specified advertisers.
  • Reporting Data Transfer: Use to retrieve event-level performance data for your specified partner.

Here's an example workflow:

  1. Set up Display & Video 360 API BigQuery Connector to automatically retrieve updated resource information for your Display & Video 360 advertisers on a daily basis.
  2. Enroll your Display & Video 360 partners in Reporting Data Transfer to retrieve event-level performance information and set up BigQuery Data Transfer Service for Campaign Manager to import this data directly into BigQuery.
  3. Compose and regularly run queries in BigQuery that join Display & Video 360 resource settings and performance data. Store this aggregated data in tables, so you can identify patterns over time that help optimize future ad campaigns.

Use data analysis to recommend campaign updates

Using BigQuery, Display & Video 360 API BigQuery Connector, Reporting Data Transfer, Display & Video 360 API, and Structured Data Files, you can identify and respond quickly to subpar campaign performance by automating the collection and analysis of Display & Video 360 data and enabling a process for immediately updating resource settings.

  • Display & Video 360 API BigQuery Connector: Use to regularly retrieve Display & Video 360 resource settings in bulk for your specified advertisers.
  • Reporting Data Transfer: Use to retrieve event-level performance data for your specified partner.
  • Display & Video 360 API: Use to modify non-YouTube & Partners resources, and generate Structured Data Files.
  • Structured Data Files: Use to modify YouTube & Partners resources.

Here's an example workflow:

  1. Set up Display & Video 360 API BigQuery Connector to automatically retrieve updated resource information for your Display & Video 360 advertisers on a daily basis.
  2. Enroll your Display & Video 360 partners in Reporting Data Transfer to retrieve event-level performance information and set up BigQuery Data Transfer Service for Campaign Manager to import this data directly into BigQuery.
  3. Compose queries in BigQuery joining Display & Video 360 resource settings and performance data that extract actionable analysis of live campaigns.
  4. On a daily basis:
    1. Run prebuilt queries to analyze the most recent data and generate recommended adjustments.
    2. For each resource that needs to be updated:
      1. If the resource is not a YouTube & Partners resource or targeting setting, use Display & Video 360 API to programmatically perform the operation.
      2. If the resource is a YouTube & Partners resource or targeting setting, use Display & Video 360 API to generate and download the relevant Structured Data Files. Modify the downloaded files as necessary and upload them manually using the Display & Video 360 interface.