ターゲティングを割り当てる

広告申込情報は、親パートナーと広告主に割り当てられたターゲティングを継承します。

広告申込情報にターゲティングを追加して、有用なインプレッションの購入に注力します。

利用可能なターゲティングオプションを確認する

ターゲティングはタイプに基づいて識別されます。次のいずれかの方法でターゲティングオプションを特定します。

AgeRange や Exchange などの列挙型を使用して、関連する列挙値を使用します。
関連するサービスを使用して、チャンネルや地域リストなどのターゲティング可能なエンティティを取得します。
list メソッドと search メソッドを使用して、ターゲティングタイプのターゲティングオプション ID を取得します。

既存のターゲティングを取得する方法

既存のターゲティングによって、広告申込情報に追加できるターゲティングが制限されます。一括リストリクエストを使用して、ターゲティングタイプ全体で広告申込情報の既存のターゲティングを取得します。

広告申込情報の既存のターゲティングを取得する手順は次のとおりです。

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Configure the list request.
LineItems.BulkListAssignedTargetingOptions request =
    service
        .advertisers()
        .lineItems()
        .bulkListAssignedTargetingOptions(advertiserId)
        .setLineItemIds(Arrays.asList(lineItemId));

// Create the response and nextPageToken variables.
BulkListAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf("No targeting is currently assigned to '%s'", lineItemId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (LineItemAssignedTargetingOption liAssignedOption :
      response.getLineItemAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n",
        liAssignedOption.getAssignedTargetingOption().getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .lineItems()
      .bulkListAssignedTargetingOptions(
          advertiserId=advertiser_id,
          lineItemIds=[line_item_id],
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options line items.
  if response:
    for assigned_option in response.get(
        "lineItemAssignedTargetingOptions", []
    ):
      ato_name = assigned_option.get("assignedTargetingOption", {}).get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name} found.")
  else:
    print(f"No targeting is currently assigned to {line_item_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

$retrievedLineItemTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'lineItemIds' => array($lineItemId),
        'filter' => $filter,
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified line item.
    try {
        $response = $this
            ->service
            ->advertisers_lineItems
            ->bulkListAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getLineItemAssignedTargetingOptions())) {
        $retrievedLineItemTargeting = array_merge($retrievedLineItemTargeting,$response->getLineItemAssignedTargetingOptions());
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getLineItemAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedLineItemTargeting)) {
    printf("<p>The following targeting was retrieved for line item ID %s:</p><ul>", $lineItemId);
    foreach ($retrievedLineItemTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getAssignedTargetingOption()->getName());
    }
    print("</ul>");
} else {
    printf("<p>No targeting is currently assigned to '%s'</p>", $lineItemId);
}

ターゲティングを割り当てる方法

一括編集リクエストを使用して、ターゲティングタイプ全体で広告申込情報のターゲティングを更新します。

新しい広告申込情報に次のターゲティングロジックを追加する方法は次のとおりです。

ブラウザ内と最適化された広告枠のみに入札します。
指定されたチャネルのサイトやアプリには配信しないでください。
指定した地域内のデバイスにのみ広告を配信します。

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Provide the list of Channel resource IDs to negatively target.
// These can be retrieved using advertisers.channels.list.
List<String> negativeChannelIds = negative-channel-ids;

// Provide the list of Targeting Option IDs of the geographic regions to
// target.
// These can be retrieved using targetingTypes.targetingOptions.search.
List<String> regionIds = region-ids;

// Create list of assigned targeting options to create.
List<CreateAssignedTargetingOptionsRequest> createRequests = new ArrayList<>();

// Build and add the web-optimized environment assigned targeting option.
AssignedTargetingOption environmentAssignedTargetingOption =
    new AssignedTargetingOption()
        .setEnvironmentDetails(
            new EnvironmentAssignedTargetingOptionDetails()
                .setEnvironment("ENVIRONMENT_WEB_OPTIMIZED"));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_ENVIRONMENT")
        .setAssignedTargetingOptions(Arrays.asList(environmentAssignedTargetingOption)));

// Build and add list of negative channel assigned targeting options.
List<AssignedTargetingOption> negativeChannelAssignedTargetingOptions = new ArrayList<>();
for (String negativeChannelId : negativeChannelIds) {
  negativeChannelAssignedTargetingOptions.add(
      new AssignedTargetingOption()
          .setChannelDetails(
              new ChannelAssignedTargetingOptionDetails()
                  .setNegative(true)
                  .setChannelId(Long.parseLong(negativeChannelId))));
}
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_CHANNEL")
        .setAssignedTargetingOptions(negativeChannelAssignedTargetingOptions));

// Build and add list of geographic assigned targeting options.
List<AssignedTargetingOption> geoRegionAssignedTargetingOptions = new ArrayList<>();
for (String regionId : regionIds) {
  geoRegionAssignedTargetingOptions.add(
      new AssignedTargetingOption()
          .setGeoRegionDetails(
              new GeoRegionAssignedTargetingOptionDetails().setTargetingOptionId(regionId)));
}
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_GEO_REGION")
        .setAssignedTargetingOptions(geoRegionAssignedTargetingOptions));

// Create a bulk edit request.
BulkEditAssignedTargetingOptionsRequest bulkEditTargetingRequest =
    new BulkEditAssignedTargetingOptionsRequest()
        .setLineItemIds(Arrays.asList(lineItemId))
        .setCreateRequests(createRequests);

// Configure the bulk edit request.
BulkEditAssignedTargetingOptionsResponse response =
    service
        .advertisers()
        .lineItems()
        .bulkEditAssignedTargetingOptions(advertiserId, bulkEditTargetingRequest)
        .execute();

// Display API response information.
if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s were successfully updated.%n",
      response.getUpdatedLineItemIds().get(0));
}
if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s failed to update.%n",
      response.getFailedLineItemIds().get(0));
}
if (response.getErrors() != null && !response.getErrors().isEmpty()) {
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage());
  }
} else {
  System.out.println("No successful or failed updates were reported.");
}

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Provide the list of Channel resource IDs to negatively target.
# These can be retrieved using advertisers.channels.list.
negative_channel_ids = negative-channel-ids

# Provide the list of Targeting Option IDs of the geographic regions to target.
# These can be retrieved using targetingTypes.targetingOptions.search.
region_ids = region-ids

# Build the web-optimized environment assigned targeting option.
environment_assigned_targeting_option = {
    "environmentDetails": {"environment": "ENVIRONMENT_WEB_OPTIMIZED"}
}

# Build the negative Channel assigned targeting options.
negative_channel_assigned_targeting_options = []
for id in negative_channel_ids:
  negative_channel_assigned_targeting_options.append(
      {"channelDetails": {"channelId": id, "negative": True}}
  )

# Build the geographic region assigned targeting options.
geographic_assigned_targeting_options = []
for id in region_ids:
  geographic_assigned_targeting_options.append(
      {"geoRegionDetails": {"targetingOptionId": id}}
  )

# Create a bulk edit request.
bulk_edit_targeting_request = {
    "lineItemIds": [line_item_id],
    "createRequests": [
        {
            "targetingType": "TARGETING_TYPE_ENVIRONMENT",
            "assignedTargetingOptions": [
                environment_assigned_targeting_option
            ],
        },
        {
            "targetingType": "TARGETING_TYPE_CHANNEL",
            "assignedTargetingOptions": (
                negative_channel_assigned_targeting_options
            ),
        },
        {
            "targetingType": "TARGETING_TYPE_GEO_REGION",
            "assignedTargetingOptions": geographic_assigned_targeting_options,
        },
    ],
}

# Build and execute request.
response = (
    service.advertisers()
    .lineItems()
    .bulkEditAssignedTargetingOptions(
        advertiserId=advertiser_id, body=bulk_edit_targeting_request
    )
    .execute()
)

# Print the request results.
if (
    "updatedLineItemIds" in response
    and len(response["updatedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["updatedLineItemIds"][0]} '
      "were successfully updated."
  )
elif (
    "failedLineItemIds" in response
    and len(response["failedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["failedLineItemIds"][0]} '
      "failed to update."
  )
  if "errors" in response and len(response["errors"]) != 0:
    print("The failed updates were caused by the following errors:")
    for error in response["errors"]:
      print(f'Code {error["code"]}: {error["message"]}')
else:
  print("No successful or failed updates were reported.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

// Provide the list of Channel resource IDs to negatively target.
// These can be retrieved using advertisers.channels.list.
$negativeChannelIds = negative-channel-ids;

// Provide the list of Targeting Option IDs of the geographic regions to
// target.
// These can be retrieved using targetingTypes.targetingOptions.search.
$regionIds = region-ids;

// Create list of assigned targeting options to create.
$createRequests = array();

// Build environment assigned targeting option and add to create
// requests.
$environmentDetails = new Google_Service_DisplayVideo_EnvironmentAssignedTargetingOptionDetails();
$environmentDetails->setEnvironment('ENVIRONMENT_WEB_OPTIMIZED');
$environmentAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption();
$environmentAssignedTargetingOption->setEnvironmentDetails($environmentDetails);
$createEnvironmentAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createEnvironmentAssignedTargetingOption->setTargetingType('TARGETING_TYPE_ENVIRONMENT');
$createEnvironmentAssignedTargetingOption->setAssignedTargetingOptions(array($environmentAssignedTargetingOption));
$createRequests[] = $createEnvironmentAssignedTargetingOption;

// Build negative channel assigned targeting options and add to create
// requests.
$channelAssignedTargetingOptions = array();
foreach ($negativeChannelIds as $channelId) {
    $channelDetails = new Google_Service_DisplayVideo_ChannelAssignedTargetingOptionDetails();
    $channelDetails->setChannelId($channelId);
    $channelDetails->setNegative(true);
    $channelAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption();
    $channelAssignedTargetingOption->setChannelDetails($channelDetails);
    $channelAssignedTargetingOptions[] = $channelAssignedTargetingOption;
}
$createChannelAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createChannelAssignedTargetingOption->setTargetingType('TARGETING_TYPE_CHANNEL');
$createChannelAssignedTargetingOption->setAssignedTargetingOptions($channelAssignedTargetingOptions);
$createRequests[] = $createChannelAssignedTargetingOption;

// Build region assigned targeting options and add to create requests.
$regionAssignedTargetingOptions = array();
foreach ($regionIds as $regionId) {
    $regionDetails = new Google_Service_DisplayVideo_GeoRegionAssignedTargetingOptionDetails();
    $regionDetails->setTargetingOptionId($regionId);
    $regionAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption();
    $regionAssignedTargetingOption->setGeoRegionDetails($regionDetails);
    $regionAssignedTargetingOptions[] = $regionAssignedTargetingOption;
}
$createRegionAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createRegionAssignedTargetingOption->setTargetingType('TARGETING_TYPE_GEO_REGION');
$createRegionAssignedTargetingOption->setAssignedTargetingOptions($regionAssignedTargetingOptions);
$createRequests[] = $createRegionAssignedTargetingOption;

$body =
    new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest();

$body->setLineItemIds(array($lineItemId));
$body->setCreateRequests($createRequests);

// Call the API, editing the assigned targeting options for the
// identified line item.
try {
    $response = $this
        ->service
        ->advertisers_lineItems
        ->bulkEditAssignedTargetingOptions(
            $advertiserId,
            $body
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print information returned by the bulk edit request.
// List updated line item IDs.
if (empty($response->getUpdatedLineItemIds())) {
    print '<p>No line items were successfully updated.</p>';
} else {
    print '<p>The targeting of the following line item IDs were '
        . 'updated:</p><ul>';
    foreach ($response->getUpdatedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List line item IDs that failed to update.
if (empty($response->getFailedLineItemIds())) {
    print '<p>No line items failed to update.</p>';
} else {
    print '<p>The targeting of the following line item IDs failed to '
        . 'update:</p><ul>';
    foreach ($response->getFailedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List the errors thrown when the targeting was updated.
if (empty($response->getErrors())) {
    print '<p>No errors were thrown.</p>';
} else {
    print '<p>The following errors were thrown when attempting to '
        . 'update the targeting:</p><ul>';
    foreach ($response->getErrors() as $error) {
        printf(
            '<li>%s: %s</li>',
            $error->getCode(),
            $error->getMessage()
        );
    }
    print '</ul>';
}

ターゲティングを割り当てる コレクションでコンテンツを整理 必要に応じて、コンテンツの保存と分類を行います。

利用可能なターゲティング オプションを確認する

既存のターゲティングを取得する方法

Java

Python

PHP

ターゲティングを割り当てる方法

Java

Python

PHP

ターゲティングを割り当てる

利用可能なターゲティングオプションを確認する