AI labeling in ads using SDF

Structured Data Files let you disclose YouTube video assets as AI-generated or AI-edited. Labels will be applied to ads with such assets at serving in regions with local AI labeling regulations. As of today, those regions are the European Union (EU), India, and New York state.

Learn more in the Display & Video 360 Help Center.

Support in Structured Data Files

Starting in v10.1, columns in Structured Data Files that specify YouTube videos used in YouTube and Demand Gen ads support synthetic content attestation status, which let you specify whether the YouTube video contains content that was created or edited with AI.

Setting the synthetic content attestation status of a video to ON applies the label in regions with local AI labeling regulations, while setting it to OFF confirms that the content does not require a label. You can also leave the status unset. A label won't be applied if the status is unset. However, after the status is set for a YouTube video, it can't be unset and may only be updated to be either ON or OFF.

Valid values of the synthetic content attestation status are shown in the following table:

Synthetic content attestation status values in SDF
OFF Attested as not created or edited with AI.
ON Attested as created or edited with AI.
Empty value No attestation has been provided. If an attestation has already been provided for this YouTube video ID under this advertiser, then the existing attestation value will automatically be applied.

For more information on how setting this field affects ad serving, refer to the Display & Video 360 Help Center.

Relevant columns

In Structured Data Files, a YouTube video ID and its assigned synthetic content attestation status are two parts of a tuple. The values in the tuple are delineated by a semicolon and the tuple itself is enclosed by parentheses. The following are example values with different status values:

  • (abcdefg; ON)
  • (hijlk; OFF)
  • (mnopq;)

Synthetic content attestation status is settable or retrievable in the following Structured Data File format:

Relevant file types and columns
Ad Video Id
Line Item Related Videos
Line Item - QA Related Videos