GROWTH: Brand Marketing, PRODUCT: Development, PEOPLE: Management
Irina Sergeeva is currently working at the Moscow-based British Higher School of Art & Design as Director of Communications. She speaks English and German, and graduated from the Moscow State University as a specialist in Area Studies and studied Media Communication in Germany as an exchange student. Irina previously worked as a journalist for the BBC and holds a PhD in cultural studies, in which she studied Twitter as a sociocultural phenomenon. She runs her own course on content marketing, helping big brands and small businesses build meaningful and insightful communications strategy. Irina plays keyboard, sings in an indie-pop band, and hates broccoli.