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Erez Pedro
Haifa, Israel


PRODUCT: Management, DESIGN: UX / Interaction, DESIGN: Research / Testing


Erez brings a wide range expertise and a unique perspective to his position as head of CodeValue’s UI/UX Division. Erez’s innovative solutions build upon his in-depth knowledge covering all aspects of UI/UX design, allowing him to lead and practice a variety of advanced user centric design tools & methodologies for creating optimised experiences. A proven expert in human factors, interaction design and information architecture, and in implementation and development of rich client technology. Erez’s current focus is on improving product strategy, situation awareness, information visualisation and usability engineering.