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Alexandre Tarifa
São Bernardo, Brazil


PRODUCT: Management, DESIGN: UX/Interaction Design, GROWTH: Sales


Alexandre, a GDE and Product Design Expert, is currently the CEO of techfit, a startup that develops apps focused on promoting self-care, healthy eating, exercise plans, and mental health. Previously, he spent 9 years as the Technology Director for Minha Vida Group, one of the largest health and wellness companies in Brazil. In this role, Alexandre worked closely with directors of product management, new business development, and marketing to build a platform that generated 20 million users per month and over 150 million page views. He also received the Microsoft Most Valuable Professional Award, an accolade that recognizes technology experts who passionately share their knowledge with the community.