Chromecast, the first Google Cast device, has seen great success with 17 million devices already sold and over 1.5 billion touches of the Cast button. Consumers now get all the benefits of their easy to use personal mobile devices, with content displayed on the largest and most beautiful screen in the house. By adding Google Cast functionality to their apps, developers can gain visits, engagement, and/or higher monetization. Here are four real-world examples showing how very different companies are successfully using Google Cast technology. Read on to learn more about their successes, and find out how to get started.
The Comedy Central app lets fans watch their favorite shows in full and on demand from mobile devices. The company created a cast-enabled app so users could bring their small screen experience to their TVs. Now with Chromecast, users watch at least 50 percent more video, with 1.5 times more visits than the average Comedy Central app user.
Just Dance Now
Interactive-game giant Ubisoft adopted Google Cast technology as a new way to experience their Just Dance Now game. As the game requires a controller and a main screen on which the game is displayed, Ubisoft saw Chromecast as the simplest and most accessible way to play. Chromecast now represents 30 percent of all songs launched on the game in the US. Chromecast players also monetize 2.5 times more than other players, they’re more engaged, and play longer and more often than other players. They also see more long-term subscribers with Chromecast.
Haystack TV is a personal news channel that lets consumers watch news on any screen, at any time. The company integrated Google Cast technology so users can browse their headline news, choose other videos to play, and even remove videos from their play queue without disrupting the current video on their TVs. With Chromecast, average weekly viewing time has doubled and customers have dramatically improved their ability to stay informed. One-third of Haystack TV customers now view their news via Chromecast.
Fitnet is a mobile app that delivers video workout and converts your smartphone’s or tablet’s camera into a biometric sensor to intelligently analyze your synchronicity with the trainer. The company turned to Chromecast to provide compelling, integrated big screen user experience, so users don’t need to stare at a tiny display to follow along. Chromecast users now perform 35 percent better on key engagement metrics. Overall, 18 percent of the fitness sessions on Fitnet are viewed via Chromecast. “Integrating with Google Cast technology has been an excellent investment of our time and resources, and a key feature that has helped us to develop a unique, compelling experience for our users,” Bob Summers, Fitnet founder and CEO.