Creatives

AI-generated Key Takeaways

• In Real-time Bidding (RTB), bidders compete in auctions to display creatives for impressions, and the creatives resource helps manage these creatives, including submitting new ones, viewing their status, and updating existing ones.

• Authorized Buyers creatives undergo a review process to ensure compliance with Google's policies and publisher protections before they can be served.

• The creative lifecycle involves creation, review, activation, modification, and deactivation, with creatives requiring approval before serving and becoming inactive after 15 days of disuse.

• You can monitor creative status changes through a Google Cloud Pub/Sub subscription, receiving notifications for each status update.

In Real-time Bidding, bidders compete in an auction to place creatives for a given impression. You can use the creatives resource to manage your creatives. Here are some ways you can use the creatives resource:

• Submit new creatives for review
• View the status of existing creatives
• Update existing creatives

Creatives from Authorized Buyers must be reviewed to ensure they do the following before they can serve:

• Follow Google's policies
• Align with publisher protections and controls

You can also review the status of creatives for associated buyer accounts through a Google Cloud Pub/Sub subscription.

Here are the steps in the life cycle of a creative:

1. Creation: You can use buyers.creatives.create to submit a creative for review.

   Note: You can only call buyers.creatives.create once per creative. To update an existing creative, use buyers.creatives.patch.

2. Review: Creatives must be reviewed before they can serve. The review process takes about 30 minutes.

   Caution: Bids placed with unreviewed creatives are filtered from the auction.

   If you've configured your account to watch for creative status changes, a message is logged to a corresponding Google Cloud Pub/Sub subscription for every creative status change.

3. Activation: Creatives are active immediately after approval. Active creatives can be placed in bid responses. Bids placed with disapproved creatives are filtered from the auction.

4. Modification: After review, you can use buyers.creatives.patch, to update an existing creative. This automatically resubmits the creative for review.

5. Deactivation: Creatives become inactive after being unused for 15 days. Inactive creatives aren't returned by the API. You can reactivate a creative by placing a bid with it.