This is legacy documentation, and may not be complete. To see the latest documentation, if you are a marketer, refer to the Marketers site. If you are a measurement partner, refer to the Measurement Partners site.
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When you agree to the terms of the Google Ads Data Hub Agreement, you are
required to adhere to the following policies (in addition to applicable partner
and product-specific policies that Google makes available to you). If you fail
to comply with these policies, we may suspend and/or terminate your access to
and use of Ads Data Hub (ADH).
Privacy
Ads Data Hub facilitates your analysis of (a) data that you have uploaded to a
BigQuery project; and (b) Google's proprietary data.
You must not:
Attempt to disaggregate data that Google reports in aggregate;
Attempt to use Google's proprietary data to identify end users;
Attempt to use Google's proprietary data to build, edit or augment user
profiles or to build, edit or augment audience lists for any uses beyond
those permitted in the audience activation channels approved by ADH and
formally supported via ADH's official interface; or
Use identifiers in match tables uploaded to your Google Cloud Platform
BigQuery project that Google could use or recognize as
personally-identifiable information in any match tables uploaded to Ads Data
Hub.
You will obtain any consents necessary to permit the processing of data provided
to Google by you (or at your direction) via Ads Data Hub and maintain and abide
by a publicly-available privacy policy setting forth your data collection,
usage, and sharing practices relevant to your use of Ads Data Hub.
When using the Audience Activation feature made available to you in Ads Data
Hub, you may only upload or otherwise use customer information that you (or, if
applicable, the client on whose behalf you utilize Ads Data Hub) collected in
the first-party context—i.e., information you collected from your websites,
apps, physical stores, or other situations where customers shared their
information directly with you.
Examples:
You collected information from a customer who had purchased an item from
your website.
You collected information from a customer who registered to receive
marketing messages through your apps.
You collected information from a customer who signed up for your loyalty
program in your physical store.
You must not access or use Ads Data Hub other than through Google's Ads Data
Hub API or the Ads Data Hub web interface.
Google reserves the right to throttle an Ads Data Hub account's queries, per
Advertiser, if more than 10 concurrent queries are submitted.
Google reserves the right to throttle an Ads Data Hub account's queries, per
Advertiser, if more than 10 queries per minute are submitted.
If your query harms the stability of the Ads Data Hub, we reserve the right
to pause your query.
You must not, directly or through a third party, use ADH to export, extract,
or otherwise scrape or use Google's proprietary data for purposes of
creating, promoting or enhancing any products or services that directly
compete with any Google advertising products or service or publicly
disclosing the results of any comparative testing, benchmarking, or
evaluation of any Google advertising products or services.
Additional Restrictions Regarding Sensitive Information in Ads Data Hub
You are subject to additional restrictions related to sensitive interest
information or categories (as described in the
Google Personalized Advertising policy).
Those restrictions are as follows:
Sensitive interest categories listed in the Personalized Advertising policy
can't be used by ADH users to create audience lists, target ads to users, or
promote advertisers' products or services.
You cannot combine non-Google data associated with sensitive interest
categories with Google data at query execution time for purposes of ad
targeting
You cannot combine data from reports generated by you or on your behalf via
Ads Data Hub with any data associated with sensitive interest categories for
commercial use.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2020-12-04 UTC."],[[["\u003cp\u003eThis is an archived version of the Ads Data Hub policy from December 4, 2020; the current policy can be found via the provided link.\u003c/p\u003e\n"],["\u003cp\u003eUsers must adhere to these policies, as well as any partner-specific policies, to maintain access to Ads Data Hub.\u003c/p\u003e\n"],["\u003cp\u003eUsers are prohibited from disaggregating data, identifying end users, or building user profiles with Google's proprietary data.\u003c/p\u003e\n"],["\u003cp\u003eCustomer information used in the Audience Activation feature must be collected in a first-party context, directly from the customer.\u003c/p\u003e\n"],["\u003cp\u003eUsers are restricted from using sensitive interest categories found in the Personalized Advertising Policy to target ads, create audience lists, or combine non-Google sensitive data with Google data for ad targeting or commercial use.\u003c/p\u003e\n"]]],["Ads Data Hub (ADH) users must adhere to privacy and acceptable use policies. Users cannot disaggregate Google's data, identify users, or augment user profiles beyond ADH-approved channels. Only first-party data collected directly from customers can be used for audience activation. Users must get necessary data processing consents and maintain a public privacy policy. ADH access is restricted to the API or web interface. Query limits and restrictions on sensitive data categories are enforced to maintain system stability and protect user information.\n"],null,["# Ads Data Hub Policies\n\n| **Caution:** This is an archived copy of the policy from December 4, 2020. To read the current policy, see [Ads Data Hub Policies](../policies).\n\nWhen you agree to the terms of the Google Ads Data Hub Agreement, you are\nrequired to adhere to the following policies (in addition to applicable partner\nand product-specific policies that Google makes available to you). If you fail\nto comply with these policies, we may suspend and/or terminate your access to\nand use of Ads Data Hub (ADH).\n\n**Privacy**\n\nAds Data Hub facilitates your analysis of (a) data that you have uploaded to a\nBigQuery project; and (b) Google's proprietary data.\n\nYou must not:\n\n- Attempt to disaggregate data that Google reports in aggregate;\n- Attempt to use Google's proprietary data to identify end users;\n- Attempt to use Google's proprietary data to build, edit or augment user profiles or to build, edit or augment audience lists for any uses beyond those permitted in the audience activation channels approved by ADH and formally supported via ADH's official interface; or\n- Use identifiers in match tables uploaded to your Google Cloud Platform BigQuery project that Google could use or recognize as personally-identifiable information in any match tables uploaded to Ads Data Hub.\n\nYou will obtain any consents necessary to permit the processing of data provided\nto Google by you (or at your direction) via Ads Data Hub and maintain and abide\nby a publicly-available privacy policy setting forth your data collection,\nusage, and sharing practices relevant to your use of Ads Data Hub.\n\nWhen using the Audience Activation feature made available to you in Ads Data\nHub, you may only upload or otherwise use customer information that you (or, if\napplicable, the client on whose behalf you utilize Ads Data Hub) collected in\nthe first-party context---i.e., information you collected from your websites,\napps, physical stores, or other situations where customers shared their\ninformation directly with you.\n\nExamples:\n\n- You collected information from a customer who had purchased an item from your website.\n- You collected information from a customer who registered to receive marketing messages through your apps.\n- You collected information from a customer who signed up for your loyalty program in your physical store.\n\nIf you use Ads Data Hub in connection with other Google services to enable\ninterest-based advertising, you must follow the policies applicable to those\nGoogle services (e.g.,\n[Google Ads Policy for Personalized Advertising](https://support.google.com/adspolicy/answer/143465)\nand the\n[Platforms Program Policies](https://support.google.com/platformspolicy/answer/3013851)).\n\n**Acceptable use**\n\n- You must not access or use Ads Data Hub other than through Google's Ads Data Hub API or the Ads Data Hub web interface.\n- Google reserves the right to throttle an Ads Data Hub account's queries, per Advertiser, if more than 10 concurrent queries are submitted.\n- Google reserves the right to throttle an Ads Data Hub account's queries, per Advertiser, if more than 10 queries per minute are submitted.\n- If your query harms the stability of the Ads Data Hub, we reserve the right to pause your query.\n- You must not, directly or through a third party, use ADH to export, extract, or otherwise scrape or use Google's proprietary data for purposes of creating, promoting or enhancing any products or services that directly compete with any Google advertising products or service or publicly disclosing the results of any comparative testing, benchmarking, or evaluation of any Google advertising products or services.\n\n**Additional Restrictions Regarding Sensitive Information in Ads Data Hub**\n\nYou are subject to additional restrictions related to sensitive interest\ninformation or categories (as described in the\n[Google Personalized Advertising policy](https://support.google.com/adspolicy/answer/143465)).\nThose restrictions are as follows:\n\n- Sensitive interest categories listed in the Personalized Advertising policy can't be used by ADH users to create audience lists, target ads to users, or promote advertisers' products or services.\n- You cannot combine non-Google data associated with sensitive interest categories with Google data at query execution time for purposes of ad targeting\n- You cannot combine data from reports generated by you or on your behalf via Ads Data Hub with any data associated with sensitive interest categories for commercial use.\n\nUpdated: December 4, 2020"]]
