viewability_metrics |
enabled_count |
1 if Active View was enabled, else 0. To get the total number of
impressions with Active View enabled, sum this field. |
mrc_viewable_impressions |
Viewability metrics based on the MRC standard. That is, whether a video
ad showed 50% pixels on screen for 2 continuous seconds of playback, or a
display ad showed 50% pixels on screen for 1 continuous second.
measurable_count |
1 if MRC viewability was able to be measured, else 0. To get the
total number of impressions where MRC viewability was able to be
measured, sum this field. |
viewable_count |
1 if the impression met the MRC standard, else 0. To get the total
number of impressions that met the MRC viewable standard, sum this
field. |
|
time_on_screen |
Measures the total time on screen for viewable impressions as determined
by the MRC standard. The measurable count for impressions in this metric is
zero for impressions that do not meet the MRC viewability threshold.
measurable_count |
1 if Time On Screen was able to be measured and met the MRC
viewable standard, else 0. To get the total number of impressions
where Time On Screen was able to be measured and met the MRC viewable
standard, sum this field. |
msec |
Visible (at least 50% on screen) watchtime, in milliseconds, for
impressions that met the MRC viewable standard. |
|
mrc_cross_media_viewable_impressions (Video only) |
Measures video ads playing 100% on screen for 2 continuous seconds.
measurable_count |
1 if Cross-Media MRC viewability was able to be measured, else 0.
To get the total number of impressions where Cross-Media MRC
viewability was able to be measured, sum this field. |
viewable_count |
1 if the impression met the Cross-Media MRC viewable standard,
else 0. To get the total number of impressions that met the
Cross-Media MRC viewable standard, sum this field. |
|
groupm_viewable_impressions (Video only) |
Measures video ads playing 100% pixels on screen with audio volume > 0%
for playback of at least 15 seconds or 50% of the ad duration, whichever is
shorter.
measurable_count |
1 if GroupM viewability was able to be measured, else 0. To get
the total number of impressions where GroupM viewability was able to
be measured, sum this field. |
viewable_count |
1 if the impression met the GroupM standard, else 0. To get the
total number of impressions that met the GroupM standard, sum this
field. |
|
groupm_trueview_viewable_impressions (Video only) |
Similar to groupm_viewable_impressions, but with an
additional requirement on playback time for measurability.
Impressions must reach the GroupM threshold of 15 seconds or 50%
duration in addition to being GroupM measurable to be considered GroupM
TrueView measurable.
measurable_count |
1 if GroupM viewability was able to be measured and the impression
reached the GroupM playback threshold, else 0. To get the total number
of impressions where GroupM viewability was able to be measured and
that reached the GroupM playback threshold, sum this field. |
viewable_count |
1 if the impression met the GroupM standard, else 0. To get the
total number of impressions that met the GroupM standard, sum this
field. |
|
active_view_plus_metrics (Video only) |
Measures a variety of viewability metrics (including quartiles) that
share a common measurability denominator.
measurable_count |
1 if Active View Plus metrics were able to be measured, else 0. To
get the total number of impressions where Active View Plus metrics were
able to be measured, sum this field. |
audible_count |
1 if the impression was audible (volume > 0%) at any point during
playback, else 0. To get the total number of impressions that were
audible, sum this field. |
audible_watchtime_msec |
Total audible (volume > 0%) watchtime, in milliseconds. |
viewable_10_sec_count |
1 if impression was at least 50% on screen for at least 10 seconds
(cumulative), else 0. To get the total number of 10 sec viewable
impressions, sum this field. |
watchtime_msec |
Total watchtime in milliseconds.
Note: This may differ from the value reported in Google Ads, as it
is only populated when Ads Data Hub is able to measure Active View
metrics.
|
ad_duration_msec |
Total ad duration in milliseconds. |
visible_watchtime_msec |
Total visible (at least 50% on screen) watchtime, in milliseconds. |
fully_visible_watchtime_msec |
Total fully visible (100% on screen) watchtime in milliseconds. |
audible_and_visible_watchtime_msec |
Total audible (volume > 0%) and visible (at least 50% on screen)
watchtime in milliseconds. |
audible_and_fully_visible_watchtime_msec |
Total audible (volume > 0%) and fully visible (100% on screen)
watchtime in milliseconds. |
fullscreen_count |
1 if impression was fullscreened at any point during playback,
else 0. To get the total number of fullscreened impressions, sum this
field.
Note that this count only increments on YT platforms that have a
toggle between normal/fullscreen state. YT Platforms that are
always in fullscreen (like YouTube CTV Apps) will show up as 0.
|
background_count |
1 if impression was backgrounded at any point during playback, else
0. To get the total number of backgrounded impressions, sum this field.
|
{start, q1, q2, q3, q4}.reached |
Number of impressions that reached this point. |
{start, q1, q2, q3, q4}.visible |
Number of impressions that were at least 50% on screen at this
point. |
{start, q1, q2, q3, q4}.audible |
Number of impressions that were audible (volume > 0%) at this point.
|
{start, q1, q2, q3, q4}.audible_and_visible |
Number of impressions that were audible (volume > 0%) and 50% on
screen at this point. |
|
The following table maps deprecated Active View metrics to their replacements.
