Ad Manager 360 auctions
am360_auctions | |
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bid |
struct A repeated field describing each of the bids into the AdX auction. |
bid.bidder_name |
string The name of the bidder account's buyer network or the name of the third-party exchange that placed this bid. |
bid.buyer_name |
string The name of the buyer network or third-party exchange that placed this bid. |
bid.classified_advertiser_name |
string The Google-classified name of the advertiser whose ad would be served if this bid won. |
bid.cpm |
double The CPM of this bid, in the publisher network’s default currency. |
bid.deal_id |
string The ID of the deal that would apply if this bid won. |
bid.deal_type |
string The type of deal associated with this bid. Can be one of 'Private auction', 'Preferred deal', or 'Programmatic guaranteed', or null if no deal applied. |
bid.outcome |
string The outcome of this bid. Can be one of 'Winner' (a winning bid), 'Outbid' (lost to another bid or reservation), 'Floor' (rejected due to being below an auction floor under the publisher's control), 'No consent' (rejected due to lack of user consent for the vendor), 'Publisher blocked' (rejected due to publisher settings, such as product category filtering), 'Unidentified vendor'(rejected due to unidentifiable GDPR ad technology provider), 'Optimized pricing' (rejected due to reserve price optimization), or 'Other' (rejected for some other reason). |
bid.source |
string The source of this bid. Can either be 'Ad Exchange' (a bid from an authorized buyer) or 'Open Bidding' (a bid from a third-party exchange). |
bid.upr_floor_cpm |
double The unified pricing rule-based floor price that applied to this bid. |
bid.yield_group_ids |
int The IDs of the yield groups that allowed this source of demand to place this bid. |
bid.yield_partner_id |
int The ID of the company placing this bid. Joins to am360_match_company.company_id. |
event_time_usec |
timestamp The timestamp of the specific event. |
metadata |
struct A group of fields containing metadata about the event. |
metadata.child_network_code |
string Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad. |
metadata.event_id |
string A unique ID for this event across all tables. |
metadata.network_code |
string Identifies the publisher network that controls the inventory being filled by the ad query. |
metadata.request_id |
string An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request. |
request_time_usec |
timestamp The timestamp of the initial request to Google that became the ad query. |
user_id |
string Google-assigned ID of the browser that sent the ad event. Cannot be extracted. |
user_ppid |
string Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted. |
Ad Manager 360 conversions
am360_conversions | |
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activity_id |
int The ID of the activity that was performed, from the Spotlight tag. |
activity_trigger |
string The user action that led to this activity. One of 'Impression' or 'Click'. |
click_id |
string The ID of the click that led to this activity, if there was one. Joins to am360_interactions.metadata.event_id. |
delivery |
struct A group of fields describing the ad delivered to fill the query. |
delivery.advertiser_company_id |
int The ID of the company associated with this order. Can also be found through the order metadata table. Reservation-only. Joins to am360_match_company.company_id. |
delivery.auction_id |
string If an auction ran to fill the creative serve related to this event, the ID of the auction record. Joins to am360_auctions.metadata.event_id. |
delivery.bidder_name |
string The name of the bidder account's buyer network or the name of the third-party exchange that filled the ad. |
delivery.buyer_name |
string The name of the buyer network or third-party exchange that filled the ad. |
delivery.classified_advertiser_name |
string The Google-classified advertiser name whose ad served. |
delivery.creative_id |
int The ID of the publisher's reservation creative that was served. Reservation-only |
delivery.creative_serve_id |
string The ID of the served creative. If this event was a creative serve, will be equal to the event_id. Joins to am360_creative_serves.metadata.event_id. |
delivery.creative_size_delivered |
string The size of the creative that was served. |
delivery.deal_id |
string The ID of the direct deal used when choosing this ad. |
delivery.deal_type |
string The type of direct deal (e.g. 'Programmatic guaranteed', 'Preferred deal', 'Private auction', etc.). |
delivery.demand_channel |
string The demand channel that filled the ad request (e.g. 'Ad Server', 'Open Auction', etc.) |
delivery.estimated_revenue |
double An estimate of the revenue this event will cause the publisher to receive, in the publisher network's default currency. These are whole currency units, not CPM. |
delivery.line_item_id |
int The line item that allowed this ad to serve. Joins to am360_match_line_item.line_item_id. |
delivery.optimization_type |
string The type of optimization applied when choosing this creative (i.e. 'Optimized competition', 'Target CPM', 'First Look'). May be null |
delivery.order_id |
int The order (aka campaign) that contains the line item. Joins to am360_match_order.order_id. |
delivery.query_id |
string The ID of the originating query record in the queries table. Joins to am360_queries.metadata.event_id. |
delivery.targeted_audience_segment_ids |
int Audience segment (aka user list) IDs used when targeting this creative at the user, both positive and negative matches. |
delivery.targeted_custom_criteria |
struct A repeated field describing how the custom_criteria from the inventory was used in targeting this creative. |
delivery.targeted_custom_criteria.is_negative_match |
bool Whether this key/value was negatively matched by line item targeting. |
delivery.targeted_custom_criteria.key |
string The name of the custom_criteria key. |
delivery.targeted_custom_criteria.match_type |
string The type of match that was performed (e.g. 'Broad', 'Exact', 'Prefix', etc.). |
delivery.targeted_custom_criteria.pattern |
string The pattern that the value from inventory.custom_criteria matched. |
delivery.video_fallback_index |
int The index of this video fallback creative, or null. |
delivery.yield_group_ids |
int The IDs of the yield groups that allowed this source of demand to fill this ad. |
delivery.yield_partner_id |
int The company ID that filled this ad. Joins to am360_match_company.company_id. |
event_time_usec |
timestamp The timestamp of the specific event. |
inventory |
struct A group of fields describing the inventory properties from the ad query. |
inventory.ad_unit_id |
int The ID of the ad unit (aka inventory unit) where the ad will display. Joins to am360_match_ad_unit.ad_unit_id. |
inventory.ad_unit_path |
int The path to the ad unit. Ad units are organized into a hierarchical tree, like 'root/sports/frontpage/top'. The first entry in this list is the root ad unit ID, unique to each publisher network, and the last entry is the leaf. Each entry joins to am360_match_ad_unit.ad_unit_id. |
inventory.ad_unit_sizes |
string The requested size(s) of the ad to display in this ad unit. May contain values like '320x250', 'Native', and 'Fluid'. |
inventory.custom_criteria |
struct Repeated field containing free-form key values passed through the ad query. If a key is passed multiple times on the ad query, each will appear as its own custom_criteria entry. |
inventory.custom_criteria.key |
string The key of this custom criteria, passed in on the ad query. |
inventory.custom_criteria.value |
string The value of this custom criteria value, passed in on the ad query. |
inventory.device |
struct A group of fields describing the device that made the ad query. |
inventory.device_category |
string The type of device, such as 'Smartphone' or 'Desktop'. |
inventory.geo |
struct A group of fields describing the geographical location where the ad query came from. |
inventory.geo.country |
string The name of the country where the ad query came from. |
inventory.geo.language |
string The language of the query. |
inventory.geo.language_country |
string The country of the language of the query. May be different from the country if, e.g., someone from Seville is visiting the US. Often null. |
inventory.geo.region |
string The name of the geographical region where the ad query came from. |
inventory.inventory_format |
bool The name of the format of the inventory being requested. One of 'Native Custom Rendering', 'In-stream Video', 'In-stream Audio', 'Interstitial', 'Rewarded', 'Rewarded Interstitial', 'App Open', 'Banner', or 'Anchor'. Null if unspecified. |
inventory.is_companion |
bool True if the query was for a companion to another ad on the page. Such events are not counted by Ad Manager Reports. |
inventory.matched_audience_segment_ids |
int The IDs of audience segments (aka user lists) visible to the publisher network that contain the user ID making the ad query. |
inventory.placement_id |
int The ID of the placement (a group of ad units). Joins to am360_match_placement.placement_id. |
inventory.referer_url |
string The sanitized URL of the page that issued the ad query; for web queries, this is approximately the URL of the page that requested the ad; for mobile ad queries, this is an arbitrary string that looks like a URL, but identifies the mobile app. |
inventory.video_content_id |
int The ID of the video content the ad is displaying against (defined by the publisher). |
inventory.video_position |
int The position in the video where the ad will play. 1 is preroll, 3 is postroll, and 4+ are midrolls in consecutive order. |
inventory.web_property |
string The web property code associated with the ad request. |
metadata |
struct A group of fields containing metadata about the event. |
metadata.child_network_code |
string Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad. |
metadata.event_id |
string A unique ID for this event across all tables. |
metadata.network_code |
string Identifies the publisher network that controls the inventory being filled by the ad query. |
metadata.request_id |
string An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request. |
order_cost |
int The amount the user paid the advertiser, as reported in the cost= parameter of the Spotlight tag. |
order_number |
string The user's order number with the advertiser reported in the ord= parameter of the Spotlight tag. |
order_quantity |
int The quantity of items purchased by the user from the advertiser, as reported in the qty= parameter of the Spotlight tag. |
request_time_usec |
timestamp The timestamp of the initial request to Google that became the ad query. |
trigger_usec |
timestamp The timestamp of the user action that led to this activity. |
user_id |
string Google-assigned ID of the browser that sent the ad event. Cannot be extracted. |
user_ppid |
string Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted. |
Ad Manager 360 creative serves
am360_creative_serves | |
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delivery |
struct A group of fields describing the ad delivered to fill the query. |
delivery.advertiser_company_id |
int The ID of the company associated with this order. Can also be found through the order metadata table. Reservation-only. Joins to am360_match_company.company_id. |
delivery.auction_id |
string If an auction ran to fill the creative serve related to this event, the ID of the auction record. Joins to am360_auctions.metadata.event_id. |
delivery.bidder_name |
string The name of the bidder account's buyer network or the name of the third-party exchange that filled the ad. |
delivery.buyer_name |
string The name of the buyer network or third-party exchange that filled the ad. |
delivery.classified_advertiser_name |
string The Google-classified advertiser name whose ad served. |
delivery.creative_id |
int The ID of the publisher's reservation creative that was served. Reservation-only |
delivery.creative_serve_id |
string The ID of the served creative. If this event was a creative serve, will be equal to the event_id. Joins to am360_creative_serves.metadata.event_id. |
delivery.creative_size_delivered |
string The size of the creative that was served. |
delivery.deal_id |
string The ID of the direct deal used when choosing this ad. |
delivery.deal_type |
string The type of direct deal (e.g. 'Programmatic guaranteed', 'Preferred deal', 'Private auction', etc.). |
delivery.demand_channel |
string The demand channel that filled the ad request (e.g. 'Ad Server', 'Open Auction', etc.) |
delivery.estimated_revenue |
double An estimate of the revenue this event will cause the publisher to receive, in the publisher network's default currency. These are whole currency units, not CPM. |
delivery.line_item_id |
int The line item that allowed this ad to serve. Joins to am360_match_line_item.line_item_id. |
delivery.optimization_type |
string The type of optimization applied when choosing this creative (i.e. 'Optimized competition', 'Target CPM', 'First Look'). |
delivery.order_id |
int The order (aka campaign) that contains the line item. Joins to am360_match_order.order_id. |
delivery.query_id |
string The ID of the originating query record in the queries table. Joins to am360_queries.metadata.event_id. |
delivery.targeted_audience_segment_ids |
int Audience segment (aka user list) IDs used when targeting this creative at the user. Includes both positive and negative matches. |
delivery.targeted_custom_criteria |
struct A repeated field describing how the custom_criteria from the inventory was used in targeting this creative. |
delivery.targeted_custom_criteria.is_negative_match |
bool True if this key/value was targeted negatively. |
delivery.targeted_custom_criteria.key |
string The name of the custom_criteria key. |
delivery.targeted_custom_criteria.match_type |
string The type of match that was performed (e.g. 'Broad', 'Exact', 'Prefix', etc.). |
delivery.targeted_custom_criteria.pattern |
string The pattern that the value from inventory.custom_criteria matched. |
delivery.video_fallback_index |
int The index of this video fallback creative, or null. |
delivery.yield_group_ids |
int The IDs of the yield groups that allowed this source of demand to serve this ad. |
delivery.yield_partner_id |
int The company ID that filled this ad. Joins to am360_match_company.company_id. |
event_time_usec |
timestamp The timestamp of the specific event. |
inventory |
struct A group of fields describing the inventory properties from the ad query. |
inventory.ad_unit_id |
int The ID of the ad unit (aka inventory unit) where the ad will display. Joins to am360_match_ad_unit.ad_unit_id. |
inventory.ad_unit_path |
int The path to the ad unit. Ad units are organized into a hierarchical tree, like 'root/sports/frontpage/top'. The first entry in this list is the root ad unit ID, unique to each publisher network, and the last entry is the leaf. Each entry joins to am360_match_ad_unit.ad_unit_id. |
inventory.ad_unit_sizes |
string The requested size(s) of the ad to display in this ad unit. May contain values like '320x250', 'Native', and 'Fluid'. |
inventory.custom_criteria |
struct Repeated field containing free-form key values passed through the ad query. If a key is passed multiple times on the ad query, each will appear as its own custom_criteria entry. |
inventory.custom_criteria.key |
string The key of this custom criteria, passed in on the ad query. |
inventory.custom_criteria.value |
string The value of this custom criteria value, passed in on the ad query. |
inventory.device |
struct A group of fields describing the device that made the ad query. |
inventory.device_category |
string The type of device, such as 'Smartphone' or 'Desktop'. |
inventory.geo |
struct A group of fields describing the geographical location where the ad query came from. |
inventory.geo.country |
string The name of the country where the ad query came from. |
inventory.geo.language |
string The language of the query. |
inventory.geo.language_country |
string The country of the language of the query. May be different from the country if, e.g., someone from Seville is visiting the US. Often null. |
inventory.geo.region |
string The name of the geographical region where the ad query came from. |
inventory.inventory_format |
bool The name of the format of the inventory being requested. One of 'Native Custom Rendering', 'In-stream Video', 'In-stream Audio', 'Interstitial', 'Rewarded', 'Rewarded Interstitial', 'App Open', 'Banner', or 'Anchor'. Null if unspecified. |
inventory.is_companion |
bool True if the query was for a companion to another ad on the page. Such events are not counted by Ad Manager Reports. |
inventory.matched_audience_segment_ids |
int The IDs of audience segments (aka user lists) visible to the publisher network that contain the user ID making the ad query. |
inventory.placement_id |
int The ID of the placement (a group of ad units). Joins to am360_match_placement.placement_id. |
inventory.referer_url |
string The sanitized URL of the page that issued the ad query; for web queries, this is approximately the URL of the page that requested the ad; for mobile ad queries, this is an arbitrary string that looks like a URL, but identifies the mobile app. |
inventory.video_content_id |
int The ID of the video content the ad is displaying against (defined by the publisher). |
inventory.video_position |
int The position in the video where the ad will play. 1 is preroll, 3 is postroll, and 4+ are midrolls in consecutive order. |
inventory.web_property |
string The web property code associated with the ad request. |
metadata |
struct A group of fields containing metadata about the event. |
metadata.child_network_code |
string Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad. |
metadata.event_id |
string A unique ID for this event across all tables. |
metadata.network_code |
string Identifies the publisher network that controls the inventory being filled by the ad query. |
metadata.request_id |
string An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request. |
request_time_usec |
timestamp The timestamp of the initial request to Google that became the ad query. |
user_id |
string Google-assigned ID of the browser that sent the ad event. Cannot be extracted. |
user_ppid |
string Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted. |
Ad Manager 360 impressions
am360_impressions | |
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delivery |
struct A group of fields describing the ad delivered to fill the query. |
delivery.advertiser_company_id |
int The ID of the company associated with this order. Can also be found through the order metadata table. Reservation-only. Joins to am360_match_company.company_id. |
delivery.auction_id |
string If an auction ran to fill the creative serve related to this event, the ID of the auction record. Joins to am360_auctions.metadata.event_id. |
delivery.bidder_name |
string The name of the bidder account's buyer network or the name of the third-party exchange that filled the ad. |
delivery.buyer_name |
string The name of the buyer network or third-party exchange that filled the ad. |
delivery.classified_advertiser_name |
string The Google-classified advertiser name whose ad served. |
delivery.creative_id |
int The ID of the publisher's reservation creative that was served. Reservation-only |
delivery.creative_serve_id |
string The ID of the served creative. If this event was a creative serve, will be equal to the event_id. Joins to am360_creative_serves.metadata.event_id. |
delivery.creative_size_delivered |
string The size of the creative that was served. |
delivery.deal_id |
string The ID of the direct deal used when choosing this ad. |
delivery.deal_type |
string The type of direct deal (e.g. 'Programmatic guaranteed', 'Preferred deal', 'Private auction', etc.). |
delivery.demand_channel |
string The demand channel that filled the ad request (e.g. 'Ad Server', 'Open Auction', etc.) |
delivery.estimated_revenue |
double An estimate of the revenue this event will cause the publisher to receive, in the publisher network's default currency. These are whole currency units, not CPM. |
delivery.line_item_id |
int The line item that allowed this ad to serve. Joins to am360_match_line_item.line_item_id. |
delivery.optimization_type |
string The type of optimization applied when choosing this creative (i.e. 'Optimized competition', 'Target CPM', 'First Look'). May be null |
delivery.order_id |
int The order (aka campaign) that contains the line item. Joins to am360_match_order.order_id. |
delivery.query_id |
string The ID of the originating query record in the queries table. Joins to am360_queries.metadata.event_id. |
delivery.targeted_audience_segment_ids |
int Audience segment (aka user list) IDs used when targeting this creative at the user, both positive and negative matches. |
delivery.targeted_custom_criteria |
struct A repeated field describing how the custom_criteria from the inventory was used in targeting this creative. |
delivery.targeted_custom_criteria.is_negative_match |
bool Whether this key/value was negatively matched by line item targeting. |
delivery.targeted_custom_criteria.key |
string The name of the custom_criteria key. |
delivery.targeted_custom_criteria.match_type |
string The type of match that was performed (e.g. 'Broad', 'Exact', 'Prefix', etc.). |
delivery.targeted_custom_criteria.pattern |
string The pattern that the value from inventory.custom_criteria matched. |
delivery.video_fallback_index |
int The index of this video fallback creative, or null. |
delivery.yield_group_ids |
int The IDs of the yield groups that allowed this source of demand to fill this ad. |
delivery.yield_partner_id |
int The company ID that filled this ad. Joins to am360_match_company.company_id. |
event_time_usec |
timestamp The timestamp of the specific event. |
inventory |
struct A group of fields describing the inventory properties from the ad query. |
inventory.ad_unit_id |
int The ID of the ad unit (aka inventory unit) where the ad will display. Joins to am360_match_ad_unit.ad_unit_id. |
inventory.ad_unit_path |
int The path to the ad unit. Ad units are organized into a hierarchical tree, like 'root/sports/frontpage/top'. The first entry in this list is the root ad unit ID, unique to each publisher network, and the last entry is the leaf. Each entry joins to am360_match_ad_unit.ad_unit_id. |
inventory.ad_unit_sizes |
string The requested size(s) of the ad to display in this ad unit. May contain values like '320x250', 'Native', and 'Fluid'. |
inventory.custom_criteria |
struct Repeated field containing free-form key values passed through the ad query. If a key is passed multiple times on the ad query, each will appear as its own custom_criteria entry. |
inventory.custom_criteria.key |
string The key of this custom criteria, passed in on the ad query. |
inventory.custom_criteria.value |
string The value of this custom criteria value, passed in on the ad query. |
inventory.device |
struct A group of fields describing the device that made the ad query. |
inventory.device_category |
string The type of device, such as 'Smartphone' or 'Desktop'. |
inventory.geo |
struct A group of fields describing the geographical location where the ad query came from. |
inventory.geo.country |
string The name of the country where the ad query came from. |
inventory.geo.language |
string The language of the query. |
inventory.geo.language_country |
string The country of the language of the query. May be different from the country if, e.g., someone from Seville is visiting the US. Often null. |
inventory.geo.region |
string The name of the geographical region where the ad query came from. |
inventory.inventory_format |
bool The name of the format of the inventory being requested. One of 'Native Custom Rendering', 'In-stream Video', 'In-stream Audio', 'Interstitial', 'Rewarded', 'Rewarded Interstitial', 'App Open', 'Banner', or 'Anchor'. Null if unspecified. |
inventory.is_companion |
bool True if the query was for a companion to another ad on the page. Such events are not counted by Ad Manager Reports. |
inventory.matched_audience_segment_ids |
int The IDs of audience segments (aka user lists) visible to the publisher network that contain the user ID making the ad query. |
inventory.placement_id |
int The ID of the placement (a group of ad units). Joins to am360_match_placement.placement_id. |
inventory.referer_url |
string The sanitized URL of the page that issued the ad query; for web queries, this is approximately the URL of the page that requested the ad; for mobile ad queries, this is an arbitrary string that looks like a URL, but identifies the mobile app. |
inventory.video_content_id |
int The ID of the video content the ad is displaying against (defined by the publisher). |
inventory.video_position |
int The position in the video where the ad will play. 1 is preroll, 3 is postroll, and 4+ are midrolls in consecutive order. |
inventory.web_property |
string The web property code associated with the ad request. |
metadata |
struct A group of fields containing metadata about the event. |
metadata.child_network_code |
string Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad. |
metadata.event_id |
string A unique ID for this event across all tables. |
metadata.network_code |
string Identifies the publisher network that controls the inventory being filled by the ad query. |
metadata.request_id |
string An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request. |
request_time_usec |
timestamp The timestamp of the initial request to Google that became the ad query. |
user_id |
string Google-assigned ID of the browser that sent the ad event. Cannot be extracted. |
user_ppid |
string Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted. |
Ad Manager 360 interactions
am360_interactions | |
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action_count |
int The number of actions the user made. Always 1 for clicks. |
action_duration_sec |
double The duration of those actions. Always 1.0 for clicks. |
action_type |
string The type of action (one of 'Click', 'Standard', or 'Custom'). |
delivery |
struct A group of fields describing the ad delivered to fill the query. |
delivery.advertiser_company_id |
int The ID of the company associated with this order. Can also be found through the order metadata table. Reservation-only. Joins to am360_match_company.company_id. |
delivery.auction_id |
string If an auction ran to fill the creative serve related to this event, the ID of the auction record. Joins to am360_auctions.metadata.event_id. |
delivery.bidder_name |
string The name of the bidder account's buyer network or the name of the third-party exchange that filled the ad. |
delivery.buyer_name |
string The name of the buyer network or third-party exchange that filled the ad. |
delivery.classified_advertiser_name |
string The Google-classified advertiser name whose ad served. |
delivery.creative_id |
int The ID of the publisher's reservation creative that was served. Reservation-only |
delivery.creative_serve_id |
string The ID of the served creative. If this event was a creative serve, will be equal to the event_id. Joins to am360_creative_serves.metadata.event_id. |
delivery.creative_size_delivered |
string The size of the creative that was served. |
delivery.deal_id |
string The ID of the direct deal used when choosing this ad. |
delivery.deal_type |
string The type of direct deal (e.g. 'Programmatic guaranteed', 'Preferred deal', 'Private auction', etc.). |
delivery.demand_channel |
string The demand channel that filled the ad request (e.g. 'Ad Server', 'Open Auction., etc.) |
delivery.estimated_revenue |
double An estimate of the revenue this event will cause the publisher to receive, in the publisher network's default currency. These are whole currency units, not CPM. |
delivery.line_item_id |
int The line item that allowed this ad to serve. Joins to am360_match_line_item.line_item_id. |
delivery.optimization_type |
string The type of optimization applied when choosing this creative (i.e. 'Optimized competition', 'Target CPM', 'First Look'). May be null |
delivery.order_id |
int The order (aka campaign) that contains the line item. Joins to am360_match_order.order_id. |
delivery.query_id |
string The ID of the originating query record in the queries table. Joins to am360_queries.metadata.event_id. |
delivery.targeted_audience_segment_ids |
int Audience segment (aka user list) IDs used when targeting this creative at the user, both positive and negative matches. |
delivery.targeted_custom_criteria |
struct A repeated field describing how the custom_criteria from the inventory was used in targeting this creative. |
delivery.targeted_custom_criteria.is_negative_match |
bool Whether this key/value was negatively matched by line item targeting. |
delivery.targeted_custom_criteria.key |
string The name of the custom_criteria key. |
delivery.targeted_custom_criteria.match_type |
string The type of match that was performed (e.g. 'Broad', 'Exact', 'Prefix', etc.). |
delivery.targeted_custom_criteria.pattern |
string The pattern that the value from inventory.custom_criteria matched. |
delivery.video_fallback_index |
int The index of this video fallback creative, or null. |
delivery.yield_group_ids |
int The IDs of the yield groups that allowed this source of demand to fill this ad. |
delivery.yield_partner_id |
int The company ID that filled this ad. Joins to am360_match_company.company_id. |
event_time_usec |
timestamp The timestamp of the specific event. |
inventory |
struct A group of fields describing the inventory properties from the ad query. |
inventory.ad_unit_id |
int The ID of the ad unit (aka inventory unit) where the ad will display. Joins to am360_match_ad_unit.ad_unit_id. |
inventory.ad_unit_path |
int The path to the ad unit. Ad units are organized into a hierarchical tree, like 'root/sports/frontpage/top'. The first entry in this list is the root ad unit ID, unique to each publisher network, and the last entry is the leaf. Each entry joins to am360_match_ad_unit.ad_unit_id. |
inventory.ad_unit_sizes |
string The requested size(s) of the ad to display in this ad unit. May contain values like '320x250', 'Native', and 'Fluid'. |
inventory.custom_criteria |
struct Repeated field containing free-form key values passed through the ad query. If a key is passed multiple times on the ad query, each will appear as its own custom_criteria entry. |
inventory.custom_criteria.key |
string The key of this custom criteria, passed in on the ad query. |
inventory.custom_criteria.value |
string The value of this custom criteria value, passed in on the ad query. |
inventory.device |
struct A group of fields describing the device that made the ad query. |
inventory.device_category |
string The type of device, such as 'Smartphone' or 'Desktop'. |
inventory.geo |
struct A group of fields describing the geographical location where the ad query came from. |
inventory.geo.country |
string The name of the country where the ad query came from. |
inventory.geo.language |
string The language of the query. |
inventory.geo.language_country |
string The country of the language of the query. May be different from the country if, e.g., someone from Seville is visiting the US. Often null. |
inventory.geo.region |
string The name of the geographical region where the ad query came from. |
inventory.inventory_format |
bool The name of the format of the inventory being requested. One of 'Native Custom Rendering', 'In-stream Video', 'In-stream Audio', 'Interstitial', 'Rewarded', 'Rewarded Interstitial', 'App Open', 'Banner', or 'Anchor'. Null if unspecified. |
inventory.is_companion |
bool True if the query was for a companion to another ad on the page. Such events are not counted by Ad Manager Reports. |
inventory.matched_audience_segment_ids |
int The IDs of audience segments (aka user lists) visible to the publisher network that contain the user ID making the ad query. |
inventory.placement_id |
int The ID of the placement (a group of ad units). Joins to am360_match_placement.placement_id. |
inventory.referer_url |
string The sanitized URL of the page that issued the ad query; for web queries, this is approximately the URL of the page that requested the ad; for mobile ad queries, this is an arbitrary string that looks like a URL, but identifies the mobile app. |
inventory.video_content_id |
int The ID of the video content the ad is displaying against (defined by the publisher). |
inventory.video_position |
int The position in the video where the ad will play. 1 is preroll, 3 is postroll, and 4+ are midrolls in consecutive order. |
inventory.web_property |
string The web property code associated with the ad request. |
metadata |
struct A group of fields containing metadata about the event. |
metadata.child_network_code |
string Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad. |
metadata.event_id |
string A unique ID for this event across all tables. |
metadata.network_code |
string Identifies the publisher network that controls the inventory being filled by the ad query. |
metadata.request_id |
string An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request. |
request_time_usec |
timestamp The timestamp of the initial request to Google that became the ad query. |
user_id |
string Google-assigned ID of the browser that sent the ad event. Cannot be extracted. |
user_ppid |
string Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted. |
Ad Manager 360 match activity
am360_match_activity | |
---|---|
activity_group_clicks_lookback_days |
int The lookback number of days to track click-through conversions for all activities in the activity group that this activity belongs to. |
activity_group_company_ids |
int The company IDs whose ads will be included for conversion tracking on the activities in the activity group that this activity belongs to. Joins to am360_match_company.company_id. |
activity_group_display_name |
string Human-readable display name of the activity group that this activity belongs to. |
activity_group_id |
int Unique ID that represents the group of activities that this activity belongs to. |
activity_group_impressions_lookback_days |
int The lookback number of days to track view-through conversions for all activities in the activity group that this activity belongs to. |
activity_id |
int Unique ID that represents this activity. |
activity_type |
string Human-readable string representing the type of activity this activity tracks. Can be one of 'Unspecified', 'Android Application Downloads', 'Custom', 'Daily Visits', 'iOS Application Downloads', 'Items Purchased', 'Page Views', or 'Transactions'. |
display_name |
string Human-readable display name. |
expected_url |
string The URL of the webpage where the tags from this activity will be placed. |
Ad Manager 360 match ad unit
am360_match_ad_unit | |
---|---|
ad_unit_code |
string Publisher-defined or generated string used to identify this ad unit. |
parent_ad_unit_code_hierarchy |
string Path of ad unit codes leading to this ad unit. The first code in the list is the root, and the last is equal to ad_unit_code. |
ad_unit_id |
int Unique ID that represents this ad unit. |
display_name |
string Human-readable display name. |
external_set_top_box_channel_id |
string The set top box video on demand channel this ad unit corresponds to in an external set top box ad campaign system. |
is_fluid |
bool True if this ad unit supports fluid ads. |
is_interstitial |
bool True if this ad unit supports interstitial ads. |
is_native |
bool True if this ad unit supports native ads. |
parent_ad_unit_id |
int ID of the ad unit one above this ad unit in the hierarchy. Joins to am360_match_ad_unit.ad_unit_id. |
Ad Manager 360 match company
am360_match_company | |
---|---|
company_id |
int Unique ID that represents this company. |
display_name |
string Human-readable name of the company. |
Ad Manager 360 match line item
am360_match_line_item | |
---|---|
cost_per_unit |
double The cost per delivered unit of this line item, in the publisher network's default currency. |
cost_type |
string The method used for billing this LineItem. One of 'CPA', 'CPC', 'CPD', 'CPM', 'CPMAV', or 'CPM_IN_TARGET' |
create_time |
timestamp The date and time that the line item was created. |
display_name |
string Human-readable display name. |
end_time |
timestamp The date and time when the line item will stop serving. |
external_deal_id |
string The external ID shared between the publisher and a buyer for the deal associated with this line item. Only populated for programmatic line items and only when the deal has been finalized. |
external_id |
string A value set by the publisher that has meaning in external systems. |
line_item_id |
int Unique ID that represents this line item. |
missing_creatives |
bool True if this line item is missing at least one expected creative specified during setup. |
order_id |
int Order (aka campaign) this line item belongs to. Joins to am360_match_order.order_id. |
priority |
int The priority for the line item. See https://developers.google.com/ad-manager/api/reference/latest/ForecastService.LineItem#priority. |
start_time |
timestamp The date and time when the line item is set to begin serving. |
Ad Manager 360 match order
am360_match_order | |
---|---|
advertiser_company_id |
int The advertiser which is associated with this order. Joins to am360_match_company.company_id. |
agency_id |
int The agency which is associated with this order. Joins to company.company_id. |
display_name |
string Human-readable display name. |
end_time_usec |
timestamp The date and time when the order will stop delivering. |
external_order_id |
string A value set by the publisher that has meaning in external systems. |
is_programmatic |
bool Specifies whether or not the order is a programmatic order. |
order_id |
int Unique ID that represents this order. |
po_number |
string A value set by the publisher meant to hold the purchase order number for this order. |
start_time_usec |
timestamp The date and time when the order is set to begin delivering. |
Ad Manager 360 match placement
am360_match_placement | |
---|---|
ad_unit_ids |
int Collection of ad unit IDs that make up this placement. Joins to am360_match_ad_unit.ad_unit_id. |
display_name |
string Human-readable display name. |
placement_code |
string Publisher-defined or generated string used to identify this placement. |
placement_id |
int Unique ID that represents this placement. |
Ad Manager 360 queries
am360_queries | |
---|---|
auction_id |
string The ID of the auction that ran for this specific query. Not available on all queries. In some cases, this may point to a non-existent auction. Joins to am360_auctions.metadata.event_id. |
event_time_usec |
timestamp The timestamp of the specific event. |
inventory |
struct A group of fields describing the inventory properties from the ad query. |
inventory.ad_unit_id |
int The ID of the ad unit (aka inventory unit) where the ad will display. Joins to am360_match_ad_unit.ad_unit_id. |
inventory.ad_unit_path |
int The path to the ad unit. Ad units are organized into a hierarchical tree, like 'root/sports/frontpage/top'. The first entry in this list is the root ad unit ID, unique to each publisher network, and the last entry is the leaf. Each entry joins to am360_match_ad_unit.ad_unit_id. |
inventory.ad_unit_sizes |
string The requested size(s) of the ad to display in this ad unit. May contain values like '320x250', 'Native', and 'Fluid'. |
inventory.custom_criteria |
struct Repeated field containing free-form key values passed through the ad query. If a key is passed multiple times on the ad query, each will appear as its own custom_criteria entry. |
inventory.custom_criteria.key |
string The key of this custom criteria, passed in on the ad query. |
inventory.custom_criteria.value |
string The value of this custom criteria value, passed in on the ad query. |
inventory.device |
struct A group of fields describing the device that made the ad query. |
inventory.device_category |
string The type of device, such as 'Smartphone' or 'Desktop'. |
inventory.geo |
struct A group of fields describing the geographical location where the ad query came from. |
inventory.geo.country |
string The name of the country where the ad query came from. |
inventory.geo.language |
string The language of the query. |
inventory.geo.language_country |
string The country of the language of the query. May be different from the country if, e.g., someone from Seville is visiting the US. Often null. |
inventory.geo.region |
string The name of the geographical region where the ad query came from. |
inventory.inventory_format |
bool The name of the format of the inventory being requested. One of 'Native Custom Rendering', 'In-stream Video', 'In-stream Audio', 'Interstitial', 'Rewarded', 'Rewarded Interstitial', 'App Open', 'Banner', or 'Anchor'. Null if unspecified. |
inventory.is_companion |
bool True if the query was for a companion to another ad on the page. Such events are not counted by Ad Manager Reports. |
inventory.matched_audience_segment_ids |
int The IDs of audience segments (aka user lists) visible to the publisher network that contain the user ID making the ad query. |
inventory.placement_id |
int The ID of the placement (a group of ad units). Joins to am360_match_placement.placement_id. |
inventory.referer_url |
string The sanitized URL of the page that issued the ad query; for web queries, this is approximately the URL of the page that requested the ad; for mobile ad queries, this is an arbitrary string that looks like a URL, but identifies the mobile app. |
inventory.video_content_id |
int The ID of the video content the ad is displaying against. |
inventory.video_position |
int The position in the video where the ad will play. 1 is preroll, 3 is postroll, and 4+ are midrolls in consecutive order. |
inventory.web_property |
string The web property code associated with the ad request. |
is_filled |
bool True if query is associated with any rows in the am360_creative_serves table. |
is_video_backup |
bool True if this query was for a video backup ad. Such queries are not counted by Ad Manager Reports. |
metadata |
struct A group of fields containing metadata about the event. |
metadata.child_network_code |
string Identifies the Multiple Customer Management (MCM) child network who operates the property requesting the ad. |
metadata.event_id |
string A unique ID for this event across all tables. May be referenced by fields in other tables. |
metadata.network_code |
string Identifies the publisher network that controls the inventory being filled by the ad query. |
metadata.request_id |
string An identifier shared by all events related to a request to fill a single ad block (aka ad slot). Shared among all queries and later events related to a Single Request Architecture (SRA) or Video Pod request. |
request_time_usec |
timestamp The timestamp of the initial request to Google that became the ad query. |
user_id |
string Google-assigned ID of the browser that sent the ad event. Cannot be extracted. |
user_ppid |
string Encoded Publisher Provided ID (PPID) from the ad query. Cannot be decoded. Cannot be extracted. |