Ads Data Hub Program Policies

When you agree to the terms of the Google Ads Data Hub Program Agreement, you are required to adhere to the following policies (in addition to applicable partner and product-specific policies that Google makes available to you). If you fail to comply with these policies, we may suspend and/or terminate your access to and use of the Ads Data Hub Program.


The Ads Data Hub Program facilitates your analysis of (a) data that you have uploaded to a Google Cloud Platform BigQuery project; and (b) Google’s proprietary data. The results of such analysis shall be reported to you in aggregate only.

You must not:

  • Attempt to disaggregate such data;
  • Attempt to use Google’s proprietary data to identify end users;
  • Attempt to use Google’s proprietary data to build, edit or augment user profiles; or
  • Use identifiers in match tables uploaded to your Google Cloud Platform BigQuery project that Google could use or recognize as personally-identifiable information in any match tables uploaded to Ads Data Hub.

Acceptable use

  • You must not access or use the Ads Data Hub Program other than through Google’s Ads Data Hub API or the Ads Data Hub web interface.
  • Google reserves the right to throttle an Ads Data Hub account's queries if more than 10 concurrent queries are submitted per minute per Advertiser.
  • If your query harms the stability of the Ads Data Hub, we reserve the right to pause your query.