Os anúncios intersticiais ocupam toda a tela e cobrem a interface do app host. Geralmente, eles aparecem em momentos de transição natural no fluxo de um app, como entre atividades ou durante a pausa entre os níveis de um jogo.
Quando um app mostra um anúncio intersticial, o usuário pode tocar nele e continuar até o destino ou fechá-lo e voltar para o app. Leia um dos nossos estudos de caso.
Neste guia, explicamos como integrar anúncios intersticiais a um app Android.
Pré-requisitos
Google Mobile Ads SDK (Legacy) 19.7.0 ou versão mais recente.
Ao criar e testar seus apps, use anúncios de teste em vez de anúncios de produção ativos. Caso contrário, sua conta poderá ser suspensa.
A maneira mais fácil de carregar anúncios de teste é usar nosso ID de bloco de anúncios de teste dedicado para intersticiais do Android:
ca-app-pub-3940256099942544/1033173712
Ele foi configurado especialmente para retornar anúncios de teste em todas as solicitações, e você pode usá-lo nos seus próprios apps durante a programação, os testes e a depuração. Substitua pelo ID do seu bloco de anúncios antes de publicar o aplicativo.
Para detalhes sobre os anúncios de teste do Google Mobile Ads SDK (Legacy), consulte Ativar anúncios de teste.
Carregar um anúncio
Para carregar um anúncio intersticial, chame o método estático load() do InterstitialAd e transmita um InterstitialAdLoadCallback para receber o anúncio carregado ou possíveis erros. Assim como outros callbacks de carregamento de formato, InterstitialAdLoadCallback usa LoadAdError para fornecer detalhes do erro com maior fidelidade.
Os anúncios intersticiais devem ser exibidos durante pausas naturais no fluxo de um app (por exemplo, entre as fases de um jogo ou depois que o usuário conclui uma tarefa).
Para mostrar anúncios desse tipo, use o método show().
/**Copyright(C)2013Google,Inc.**LicensedundertheApacheLicense,Version2.0(the"License");*youmaynotusethisfileexceptincompliancewiththeLicense.*YoumayobtainacopyoftheLicenseat**http://www.apache.org/licenses/LICENSE-2.0**Unlessrequiredbyapplicablelaworagreedtoinwriting,software*distributedundertheLicenseisdistributedonan"AS IS"BASIS,*WITHOUTWARRANTIESORCONDITIONSOFANYKIND,eitherexpressorimplied.*SeetheLicenseforthespecificlanguagegoverningpermissionsand*limitationsundertheLicense.*/packagecom.google.android.gms.example.interstitialexample;importandroid.annotation.SuppressLint;importandroid.os.Bundle;importandroid.os.CountDownTimer;importandroid.util.Log;importandroid.view.Menu;importandroid.view.MenuItem;importandroid.view.View;importandroid.widget.Button;importandroid.widget.PopupMenu;importandroid.widget.TextView;importandroid.widget.Toast;importandroidx.annotation.NonNull;importandroidx.appcompat.app.AppCompatActivity;importandroidx.core.graphics.Insets;importandroidx.core.view.ViewCompat;importandroidx.core.view.WindowInsetsCompat;importcom.google.android.gms.ads.AdError;importcom.google.android.gms.ads.AdRequest;importcom.google.android.gms.ads.FullScreenContentCallback;importcom.google.android.gms.ads.LoadAdError;importcom.google.android.gms.ads.MobileAds;importcom.google.android.gms.ads.RequestConfiguration;importcom.google.android.gms.ads.interstitial.InterstitialAd;importcom.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;importjava.util.Arrays;importjava.util.concurrent.atomic.AtomicBoolean;/**MainActivity.Inflatesmainactivityxml.*/@SuppressLint("SetTextI18n")publicclassMyActivityextendsAppCompatActivity{//CheckyourlogcatoutputforthetestdevicehashedIDe.g.//"Use RequestConfiguration.Builder().setTestDeviceIds(Arrays.asList("ABCDEF012345"))//togettestadsonthisdevice" or//"Use new ConsentDebugSettings.Builder().addTestDeviceHashedId("ABCDEF012345") to set this as//adebugdevice".publicstaticfinalStringTEST_DEVICE_HASHED_ID="ABCDEF012345";privatestaticfinallongGAME_LENGTH_MILLISECONDS=3000;privatestaticfinalStringAD_UNIT_ID="ca-app-pub-3940256099942544/1033173712";privatestaticfinalStringTAG="MyActivity";privatefinalAtomicBooleanisMobileAdsInitializeCalled=newAtomicBoolean(false);privateGoogleMobileAdsConsentManagergoogleMobileAdsConsentManager;privateInterstitialAdinterstitialAd;privateCountDownTimercountDownTimer;privateButtonretryButton;privatebooleangamePaused;privatebooleangameOver;privatebooleanadIsLoading;privatelongtimerMilliseconds;@OverrideprotectedvoidonCreate(BundlesavedInstanceState){super.onCreate(savedInstanceState);setContentView(R.layout.activity_my);setSupportActionBar(findViewById(R.id.toolBar));ViewCompat.setOnApplyWindowInsetsListener(findViewById(R.id.container),(view,insets)-> {InsetssystemBarsInsets=insets.getInsets(WindowInsetsCompat.Type.systemBars());view.setPadding(systemBarsInsets.left,0,systemBarsInsets.right,systemBarsInsets.bottom);returninsets;});//LogtheMobileAdsSDKversion.Log.d(TAG,"Google Mobile Ads SDK Version: "+MobileAds.getVersion());googleMobileAdsConsentManager=GoogleMobileAdsConsentManager.getInstance(getApplicationContext());googleMobileAdsConsentManager.gatherConsent(this,consentError-> {if(consentError!=null){//Consentnotobtainedincurrentsession.Log.w(TAG,String.format("%s: %s",consentError.getErrorCode(),consentError.getMessage()));}startGame();if(googleMobileAdsConsentManager.canRequestAds()){initializeMobileAdsSdk();}if(googleMobileAdsConsentManager.isPrivacyOptionsRequired()){//Regeneratetheoptionsmenutoincludeaprivacysetting.invalidateOptionsMenu();}});//Thissampleattemptstoloadadsusingconsentobtainedintheprevioussession.if(googleMobileAdsConsentManager.canRequestAds()){initializeMobileAdsSdk();}//Createthe"retry"button,whichtriestoshowaninterstitialbetweengameplays.retryButton=findViewById(R.id.retry_button);retryButton.setVisibility(View.INVISIBLE);retryButton.setOnClickListener(newView.OnClickListener(){@OverridepublicvoidonClick(Viewview){showInterstitial();}});}publicvoidloadAd(){//Requestanewadifoneisn't already loaded.if(adIsLoading||interstitialAd!=null){return;}adIsLoading=true;InterstitialAd.load(this,AD_UNIT_ID,newAdRequest.Builder().build(),newInterstitialAdLoadCallback(){@OverridepublicvoidonAdLoaded(@NonNullInterstitialAdinterstitialAd){Log.d(TAG,"Ad was loaded.");MyActivity.this.interstitialAd=interstitialAd;adIsLoading=false;Toast.makeText(MyActivity.this,"onAdLoaded()",Toast.LENGTH_SHORT).show();interstitialAd.setFullScreenContentCallback(newFullScreenContentCallback(){@OverridepublicvoidonAdDismissedFullScreenContent(){//Calledwhenfullscreencontentisdismissed.Log.d(TAG,"The ad was dismissed.");//Makesuretosetyourreferencetonullsoyoudon't//showitasecondtime.MyActivity.this.interstitialAd=null;}@OverridepublicvoidonAdFailedToShowFullScreenContent(AdErroradError){//Calledwhenfullscreencontentfailedtoshow.Log.d(TAG,"The ad failed to show.");//Makesuretosetyourreferencetonullsoyoudon't//showitasecondtime.MyActivity.this.interstitialAd=null;}@OverridepublicvoidonAdShowedFullScreenContent(){//Calledwhenfullscreencontentisshown.Log.d(TAG,"The ad was shown.");}@OverridepublicvoidonAdImpression(){//Calledwhenanimpressionisrecordedforanad.Log.d(TAG,"The ad recorded an impression.");}@OverridepublicvoidonAdClicked(){//Calledwhenadisclicked.Log.d(TAG,"The ad was clicked.");}});}@OverridepublicvoidonAdFailedToLoad(@NonNullLoadAdErrorloadAdError){Log.d(TAG,loadAdError.getMessage());interstitialAd=null;adIsLoading=false;Stringerror=String.format(java.util.Locale.US,"domain: %s, code: %d, message: %s",loadAdError.getDomain(),loadAdError.getCode(),loadAdError.getMessage());Toast.makeText(MyActivity.this,"onAdFailedToLoad() with error: "+error,Toast.LENGTH_SHORT).show();}});}privatevoidcreateTimer(finallongmilliseconds){//Createthegametimer,whichcountsdowntotheendofthelevel//andshowsthe"retry"button.if(countDownTimer!=null){countDownTimer.cancel();}finalTextViewtextView=findViewById(R.id.timer);countDownTimer=newCountDownTimer(milliseconds,50){@OverridepublicvoidonTick(longmillisUnitFinished){timerMilliseconds=millisUnitFinished;textView.setText("seconds remaining: "+((millisUnitFinished/1000)+1));}@OverridepublicvoidonFinish(){gameOver=true;textView.setText("done!");retryButton.setVisibility(View.VISIBLE);}};countDownTimer.start();}@OverridepublicvoidonResume(){//Startorresumethegame.super.onResume();resumeGame();}@OverridepublicvoidonPause(){super.onPause();pauseGame();}@OverridepublicbooleanonCreateOptionsMenu(Menumenu){getMenuInflater().inflate(R.menu.action_menu,menu);returntrue;}@OverridepublicbooleanonOptionsItemSelected(MenuItemitem){ViewmenuItemView=findViewById(item.getItemId());PopupMenupopup=newPopupMenu(this,menuItemView);popup.getMenuInflater().inflate(R.menu.popup_menu,popup.getMenu());popup.show();popup.getMenu().findItem(R.id.privacy_settings).setVisible(googleMobileAdsConsentManager.isPrivacyOptionsRequired());popup.setOnMenuItemClickListener(popupMenuItem-> {if(popupMenuItem.getItemId()==R.id.privacy_settings){pauseGame();//Handlechangestouserconsent.googleMobileAdsConsentManager.showPrivacyOptionsForm(this,formError-> {if(formError!=null){Toast.makeText(this,formError.getMessage(),Toast.LENGTH_SHORT).show();}resumeGame();});returntrue;}elseif(popupMenuItem.getItemId()==R.id.ad_inspector){MobileAds.openAdInspector(this,error-> {//Errorwillbenon-nullifadinspectorclosedduetoanerror.if(error!=null){Toast.makeText(this,error.getMessage(),Toast.LENGTH_SHORT).show();}});returntrue;}returnfalse;});returnsuper.onOptionsItemSelected(item);}privatevoidshowInterstitial(){//Showtheadifit's ready. Otherwise restart the game.if(interstitialAd!=null){interstitialAd.show(this);}else{Log.d(TAG,"The interstitial ad is still loading.");startGame();if(googleMobileAdsConsentManager.canRequestAds()){loadAd();}}}privatevoidstartGame(){//Hidethebutton,andkickoffthetimer.retryButton.setVisibility(View.INVISIBLE);createTimer(GAME_LENGTH_MILLISECONDS);gamePaused=false;gameOver=false;}privatevoidresumeGame(){if(gameOver||!gamePaused){return;}//Createanewtimerforthecorrectlength.gamePaused=false;createTimer(timerMilliseconds);}privatevoidpauseGame(){if(gameOver||gamePaused){return;}countDownTimer.cancel();gamePaused=true;}privatevoidinitializeMobileAdsSdk(){if(isMobileAdsInitializeCalled.getAndSet(true)){return;}//Setyourtestdevices.MobileAds.setRequestConfiguration(newRequestConfiguration.Builder().setTestDeviceIds(Arrays.asList(TEST_DEVICE_HASHED_ID)).build());newThread(()-> {//InitializetheGoogleMobileAdsSDKonabackgroundthread.MobileAds.initialize(this,initializationStatus-> {});//Loadanadonthemainthread.runOnUiThread(()-> loadAd());}).start();}}
MainActivity.kt
packagecom.google.android.gms.example.interstitialexampleimportandroid.os.Bundleimportandroid.os.CountDownTimerimportandroid.util.Logimportandroid.view.Menuimportandroid.view.MenuItemimportandroid.view.Viewimportandroid.widget.PopupMenuimportandroid.widget.Toastimportandroidx.appcompat.app.AppCompatActivityimportandroidx.core.view.ViewCompatimportandroidx.core.view.WindowInsetsCompatimportcom.google.android.gms.ads.*importcom.google.android.gms.ads.interstitial.InterstitialAdimportcom.google.android.gms.ads.interstitial.InterstitialAdLoadCallbackimportcom.google.android.gms.example.interstitialexample.databinding.ActivityMainBindingimportjava.util.concurrent.atomic.AtomicBooleanimportkotlinx.coroutines.CoroutineScopeimportkotlinx.coroutines.Dispatchersimportkotlinx.coroutines.launchclassMainActivity:AppCompatActivity(){privatevalisMobileAdsInitializeCalled=AtomicBoolean(false)privatelateinitvarbinding:ActivityMainBindingprivatelateinitvargoogleMobileAdsConsentManager:GoogleMobileAdsConsentManagerprivatevarinterstitialAd:InterstitialAd?=nullprivatevarcountdownTimer:CountDownTimer?=nullprivatevargamePaused=falseprivatevargameOver=falseprivatevaradIsLoading:Boolean=falseprivatevartimerMilliseconds=0LoverridefunonCreate(savedInstanceState:Bundle?){super.onCreate(savedInstanceState)binding=ActivityMainBinding.inflate(layoutInflater)valview=binding.rootsetContentView(view)setSupportActionBar(binding.toolBar)ViewCompat.setOnApplyWindowInsetsListener(binding.root){view,insets->
valsystemBars=insets.getInsets(WindowInsetsCompat.Type.systemBars())view.setPadding(systemBars.left,0,systemBars.right,systemBars.bottom)insets}//LogtheMobileAdsSDKversion.Log.d(TAG,"Google Mobile Ads SDK Version: "+MobileAds.getVersion())googleMobileAdsConsentManager=GoogleMobileAdsConsentManager.getInstance(this)googleMobileAdsConsentManager.gatherConsent(this){consentError->
if(consentError!=null){//Consentnotobtainedincurrentsession.Log.w(TAG,"${consentError.errorCode}: ${consentError.message}")}//Kickoffthefirstplayofthe"game".startGame()if(googleMobileAdsConsentManager.canRequestAds){initializeMobileAdsSdk()}if(googleMobileAdsConsentManager.isPrivacyOptionsRequired){//Regeneratetheoptionsmenutoincludeaprivacysetting.invalidateOptionsMenu()}}//Thissampleattemptstoloadadsusingconsentobtainedintheprevioussession.if(googleMobileAdsConsentManager.canRequestAds){initializeMobileAdsSdk()}//Createthe"retry"button,whichtriggersaninterstitialbetweengameplays.binding.retryButton.visibility=View.INVISIBLEbinding.retryButton.setOnClickListener{showInterstitial()}}overridefunonCreateOptionsMenu(menu:Menu?):Boolean{menuInflater.inflate(R.menu.action_menu,menu)returnsuper.onCreateOptionsMenu(menu)}overridefunonOptionsItemSelected(item:MenuItem):Boolean{valmenuItemView=findViewById<View>(item.itemId)valactivity=thisPopupMenu(this,menuItemView).apply{menuInflater.inflate(R.menu.popup_menu,menu)menu.findItem(R.id.privacy_settings).setVisible(googleMobileAdsConsentManager.isPrivacyOptionsRequired)show()setOnMenuItemClickListener{popupMenuItem->
when(popupMenuItem.itemId){R.id.privacy_settings-> {pauseGame()//Handlechangestouserconsent.googleMobileAdsConsentManager.showPrivacyOptionsForm(activity){formError->
if(formError!=null){Toast.makeText(activity,formError.message,Toast.LENGTH_SHORT).show()}resumeGame()}true}R.id.ad_inspector-> {MobileAds.openAdInspector(activity){error->
//Errorwillbenon-nullifadinspectorclosedduetoanerror.error?.let{Toast.makeText(activity,it.message,Toast.LENGTH_SHORT).show()}}true}//Handleotherbrancheshere.else-> false}}returnsuper.onOptionsItemSelected(item)}}privatefunloadAd(){//Requestanewadifoneisn't already loaded.if(adIsLoading||interstitialAd!=null){return}adIsLoading=trueInterstitialAd.load(this,AD_UNIT_ID,AdRequest.Builder().build(),object:InterstitialAdLoadCallback(){overridefunonAdLoaded(ad:InterstitialAd){Log.d(TAG,"Ad was loaded.")interstitialAd=adadIsLoading=falseToast.makeText(this@MainActivity,"onAdLoaded()",Toast.LENGTH_SHORT).show()}overridefunonAdFailedToLoad(adError:LoadAdError){Log.d(TAG,adError.message)interstitialAd=nulladIsLoading=falsevalerror="domain: ${adError.domain}, code: ${adError.code}, "+"message: ${adError.message}"Toast.makeText(this@MainActivity,"onAdFailedToLoad() with error $error",Toast.LENGTH_SHORT,).show()}},)}//Createthegametimer,whichcountsdowntotheendofthelevel//andshowsthe"retry"button.privatefuncreateTimer(milliseconds:Long){countdownTimer?.cancel()countdownTimer=object:CountDownTimer(milliseconds,50){overridefunonTick(millisUntilFinished:Long){timerMilliseconds=millisUntilFinishedbinding.timer.text="seconds remaining: ${ millisUntilFinished / 1000 + 1 }"}overridefunonFinish(){gameOver=truebinding.timer.text="done!"binding.retryButton.visibility=View.VISIBLE}}countdownTimer?.start()}//Showtheadifit's ready. Otherwise restart the game.privatefunshowInterstitial(){if(interstitialAd!=null){interstitialAd?.fullScreenContentCallback=object:FullScreenContentCallback(){overridefunonAdDismissedFullScreenContent(){//Calledwhenfullscreencontentisdismissed.Log.d(TAG,"Ad was dismissed.")//Don't forget to set the ad reference to null so you//don't show the ad a second time.interstitialAd=null}overridefunonAdFailedToShowFullScreenContent(adError:AdError){//Calledwhenfullscreencontentfailedtoshow.Log.d(TAG,"Ad failed to show.")//Don't forget to set the ad reference to null so you//don't show the ad a second time.interstitialAd=null}overridefunonAdShowedFullScreenContent(){//Calledwhenfullscreencontentisshown.Log.d(TAG,"Ad showed fullscreen content.")}overridefunonAdImpression(){//Calledwhenanimpressionisrecordedforanad.Log.d(TAG,"Ad recorded an impression.")}overridefunonAdClicked(){//Calledwhenadisclicked.Log.d(TAG,"Ad was clicked.")}}interstitialAd?.show(this)}else{startGame()if(googleMobileAdsConsentManager.canRequestAds){loadAd()}}}//Hidethebutton,andkickoffthetimer.privatefunstartGame(){binding.retryButton.visibility=View.INVISIBLEcreateTimer(GAME_LENGTH_MILLISECONDS)gamePaused=falsegameOver=false}privatefunpauseGame(){if(gameOver||gamePaused){return}countdownTimer?.cancel()gamePaused=true}privatefunresumeGame(){if(gameOver||!gamePaused){return}createTimer(timerMilliseconds)gamePaused=true}privatefuninitializeMobileAdsSdk(){if(isMobileAdsInitializeCalled.getAndSet(true)){return}//Setyourtestdevices.MobileAds.setRequestConfiguration(RequestConfiguration.Builder().setTestDeviceIds(listOf(TEST_DEVICE_HASHED_ID)).build())CoroutineScope(Dispatchers.IO).launch{//InitializetheGoogleMobileAdsSDKonabackgroundthread.MobileAds.initialize(this@MainActivity){}runOnUiThread{//Loadanadonthemainthread.loadAd()}}}//Resumethegameifit's in progress.publicoverridefunonResume(){super.onResume()resumeGame()}publicoverridefunonPause(){super.onPause()pauseGame()}companionobject{//ThisisanadunitIDforatestad.ReplacewithyourowninterstitialadunitID.privateconstvalAD_UNIT_ID="ca-app-pub-3940256099942544/1033173712"privateconstvalGAME_LENGTH_MILLISECONDS=3000LprivateconstvalTAG="MainActivity"//CheckyourlogcatoutputforthetestdevicehashedIDe.g.//"Use RequestConfiguration.Builder().setTestDeviceIds(Arrays.asList("ABCDEF012345"))//togettestadsonthisdevice" or//"Use new ConsentDebugSettings.Builder().addTestDeviceHashedId("ABCDEF012345") to set this as//adebugdevice".constvalTEST_DEVICE_HASHED_ID="ABCDEF012345"}}
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],["Última atualização 2026-07-13 UTC."],[],["Interstitial ads are full-screen ads displayed at natural app transition points. Implementations require the Google Mobile Ads SDK. Key actions include loading ads using `InterstitialAd.load()`, with callbacks for success or failure, and handling errors through `LoadAdError`. Display ads with `show()`, after verifying that the ad is not null. A `FullScreenContentCallback` manages ad events, including clicks and dismissal. Use test ads during development, and preload ads to improve user experience, but avoid excessive frequency. The `MyActivity` example (Java/Kotlin) details game implementation, consent management and integration with the SDK.\n"]]