type MobileApplicationTargeting (v202411)

  • MobileApplicationTargeting allows line items to target or exclude users based on their mobile applications.

  • Targeting can be achieved by specifying mobile application IDs, and you can choose to either include or exclude specific apps.

  • This targeting feature uses the mobileApplicationIds and isTargeted fields for specifying apps and targeting preference, respectively.

  • The isTargeted field defaults to true, implying inclusion targeting if not explicitly set.
Service
AdRuleService AdjustmentService ForecastService LineItemService NativeStyleService ProposalLineItemService ProposalService PublisherQueryLanguageService TargetingPresetService YieldGroupService
Dependencies
Targeting
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MobileApplicationTargeting

Provides line items the ability to target or exclude users' mobile applications.

Namespace
https://www.google.com/apis/ads/publisher/v202411

Field

mobileApplicationIds

xsd:long[]

The IDs that are being targeted or excluded by the LineItem.

isTargeted

xsd:boolean

Indicates whether mobile apps should be targeted or excluded. This attribute is optional and defaults to true.