AI-generated Key Takeaways
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GrpSettings
stores demographic targeting information for line items, enabling tracking and reporting on audience demographics. -
It includes fields for age range, gender, and provider (like Nielsen) for targeting specific audience segments.
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Nielsen-specific settings include in-target ratio estimates, pacing types for connected devices, and device categorization for auto-pacing.
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These settings are crucial for setting up and managing GRP (Gross Rating Point) campaigns within Google Ad Manager.
GrpSettings
contains information for a line item that will have a target demographic when
serving. This information will be used to set up tracking and enable reporting on the demographic
information.
- Namespace
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https://www.google.com/apis/ads/publisher/v202411
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Specifies the minimum target age (in years) of the LineItem. This field is only applicable if provider is not null. |
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Specifies the maximum target age (in years) of the LineItem. This field is only applicable if provider is not null. |
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Specifies the target gender of the LineItem. This field is only applicable if provider is not null. Enumerations
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Specifies the GRP provider of the LineItem. Enumerations
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Estimate for the in-target ratio given the line item's audience targeting. This field is only applicable if provider is Nielsen, LineItem.primaryGoal is in-target impressions, and LineItem.CostType is in-target CPM. This field determines the in-target ratio to use for pacing Nielsen line items before Nielsen reporting data is available. Represented as a milli percent, so 55.7% becomes 55700. |
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Specifies which pacing computation to apply in pacing to impressions from connected devices.
This field is required if Enumerations
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Specifies whether to use Google or Nielsen device breakdown in Nielsen Line Item auto pacing. Enumerations
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