type CustomCreativeAsset (v202411)

  • A CustomCreativeAsset links a CustomCreative and an asset, enabling asset insertion into HTML snippets.

  • Assets associated with a creative can be accessed within its HTML snippet using macros referencing the asset's name.

  • The CustomCreativeAsset object includes a macroName to reference the asset and an asset object containing the asset itself.

A CustomCreativeAsset is an association between a CustomCreative and an asset. Any assets that are associated with a creative can be inserted into its HTML snippet.


Namespace
https://www.google.com/apis/ads/publisher/v202411

Field

macroName

xsd:string

The name by which the associated asset will be referenced. For example, if the value is "foo", then the asset can be inserted into an HTML snippet using the macro: "%%FILE:foo%%".

asset

CreativeAsset

The asset. This attribute is required. To view the asset, use CreativeAsset.assetUrl.