type HistoricalBasisVolumeSettings (v202411)

  • HistoricalBasisVolumeSettings determine forecasted ad traffic by referencing historical data and applying a multiplier.

  • You can base the forecast on either parent traffic forecast segment targeting or specific targeting criteria.

  • A historical date range is used to gather traffic data, which is then multiplied to predict future traffic volume.

  • The multiplier is expressed in thousandths of a percent, allowing for precise adjustments to the forecast.
Service
AdjustmentService
Dependencies
ForecastAdjustment
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HistoricalBasisVolumeSettings

Settings to specify the volume of ad opportunities per day over the ForecastAdjustment date range based on the traffic volume of a historical reference period.

The daily historical traffic for the provided targeting and date range is fetched, multiplied by the provided multiplier, and used as the daily expected traffic for the adjustment.

The number of days included in the historical date range does *not* need to be the same as the number of days included in the adjustment date range.

Namespace
https://www.google.com/apis/ads/publisher/v202411

Field

useParentTrafficForecastSegmentTargeting

xsd:boolean

Whether the parent traffic forecast segment targeting's or the targeting's historical volume data should be used.

This attribute is required.

targeting

Targeting

The targeting criteria to use as the source of the historical volume data. This field is required if useParentTrafficForecastSegmentTargeting is false and ignored otherwise.

historicalDateRange

DateRange

The date range to use for the historical ad opportunity volume.

This attribute is required.

multiplierMilliPercent

xsd:long

The multiplier to apply to the historical traffic volume, expressed in thousandths of a percent. For example, to set the forecasted traffic as 130% of the historical traffic, this value would be 130,000.

This attribute is required.