type BrowserTargeting (v202411)

  • BrowserTargeting is used to target or exclude specific web browsers for ad delivery within Google Ad Manager Line Items.

  • It utilizes a boolean field "isTargeted" to determine whether to include or exclude the specified browsers, defaulting to inclusion.

  • The "browsers" field allows selection from various technology categories including Browser, BandwidthGroup, and more, enabling granular targeting.

  • This targeting feature helps advertisers refine their audience reach by focusing on users with specific browser preferences.

  • The BrowserTargeting object is associated with various services within the Ad Manager API, including LineItemService, ProposalService, and others, allowing for comprehensive campaign management.
Service
AdRuleService AdjustmentService ForecastService LineItemService NativeStyleService ProposalLineItemService ProposalService PublisherQueryLanguageService TargetingPresetService YieldGroupService
Dependencies
TechnologyTargeting
▼
BrowserTargeting

Represents browsers that are being targeted or excluded by the LineItem.

Namespace
https://www.google.com/apis/ads/publisher/v202411

Field

isTargeted

xsd:boolean

Indicates whether browsers should be targeted or excluded. This attribute is optional and defaults to true.

browsers

  1. Technology[]
    1. BandwidthGroup
    2. Browser
    3. BrowserLanguage
    4. DeviceCapability
    5. DeviceCategory
    6. DeviceManufacturer
    7. MobileCarrier
    8. MobileDevice
    9. MobileDeviceSubmodel
    10. OperatingSystem
    11. OperatingSystemVersion

Browsers that are being targeted or excluded by the LineItem.