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Definitions
EntityFeed Definition
messageEntityFeed{repeatedEntitydata=1;}
Entity Definition
//// Information about an Entity that is on the partner's platform. For example,// an Entity could be a retail store, a hospital, an online business etc.messageEntity{// An opaque string generated by the partner that identifies an Entity.// Must be unique across all entities.// Strongly recommended to only include URL-safe characters. (required)stringentity_id=1;// If present, the name, telephone, url and location are used to support// matching partner inventory with entities already present on Google. This// information will not be displayed.// The name of the Entity. (required)stringname=2;// The contact telephone number of the Entity including its country and area// codes, e.g. +14567891234. Highly recommended. (optional)stringtelephone=3;// The url of the Entity's public website. Highly recommended. (optional)stringurl=4;// The location of the Entity (required)madden.ingestion.GeoCoordinateslocation=5;}
GeoCoordinates Definition
// The Geo data of a location, including latitude, longitude, and address.// At least one of [lat/lng or address] should be provided (or both).messageGeoCoordinates{// [-90, +90] degrees (inclusive). (optional)doublelatitude=1;// [-180, +180] degrees (inclusive). (optional)doublelongitude=2;// Address for a location, could either be structured or unstructured.oneofaddresses{// Postal address of the location, preferred.PostalAddressaddress=3;// An unstructured address could also be provided as a fallback.// E.g. "1600 amphitheatre parkway mountain view, ca 94043"stringunstructured_address=4;}}
PostalAddress Definition
// The postal address for a merchant.messagePostalAddress{// The country, using ISO 3166-1 alpha-2 country code, e.g. "US" (required)stringcountry=1;// The locality/city, e.g. "Mountain View". (required)stringlocality=2;// The region/state/province, e.g. "CA". This field is only required in// countries where region is commonly a part of the address. (optional)stringregion=3;// The postal code, e.g. "94043". (required)stringpostal_code=4;// The street address, e.g. "1600 Amphitheatre Pkwy". (required)stringstreet_address=5;}
Entity feeds samples
Entity Feed
{"data":[{"entity_id":"reservations-redirect-merchant-1","name":"Lorem ipsum Barbershop","telephone":"+11111222233","url":"https://example.com","location":{"latitude":37.422113,"longitude":-122.084041,"address":{"country":"US","locality":"Mountain View","region":"California","postal_code":"94043","street_address":"1600 Amphitheater Drive"}}}]}
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-03-01 UTC."],[[["Entity feeds, defining business information like name, location, and contact details, should be uploaded in JSON format, despite the specification being in protobuffer."],["Each entity within the feed requires a unique `entity_id`, name, and location, while telephone and URL are highly recommended for better matching with Google's existing data."],["Location data can be provided using latitude/longitude coordinates or a postal address, with the postal address being preferred for accuracy."],["Postal addresses require country, locality, postal code, and street address, with region being optional but recommended for specific countries."],["Sample JSON feeds and a descriptor file are available to guide the structure and content of the data provided."]]],["Partners provide Entity Feeds in JSON format, defining entities with unique `entity_id`, `name`, `telephone`, and `url`. Each `Entity` requires `location` data, which can be specified by `latitude`, `longitude`, or a `PostalAddress`. `PostalAddress` needs `country`, `locality`, `postal_code`, and `street_address`. The Entity Feed contains an array of `Entity` data. A descriptor file contains feed information, `name` and `data_file`. The entity feed sample shows an example of an `Entity` information.\n"]]