Move to Production

  • Upon Sandbox Review approval, your Production SFTP servers will be activated by the Google team.

  • Once active and eligible, upload your data feeds to the Production environment using your Production SFTP username found in the Partner Portal, following a 24-hour cadence.

  • Implement conversion tracking in Production by sending at least three conversion events weekly to the Production endpoint until passing the Production Review.

  • Request a review for your integration in Production after completing all outlined Production steps in your Onboarding Plan.

  • Successful completion of the Production Review will result in a notification from the Google team with launch scheduling details.

Upon successful completion of the Sandbox Review milestone, you should be receiving a notification from the Google team confirming that your Production SFTP servers are active.

Once your SFTP servers are active, proceed with the following in Production:

Upload Feeds to Production SFTP Servers

Once you are eligible to begin working in Production, upload your data using feeds to the Production environment.

Your Production SFTP username can be found in the Partner Portal

If you have been uploading Production data in Sandbox, upload the same feeds to the Production servers. Otherwise, send Production-quality data in your feeds that adhere to our policies.

Production feeds must be uploaded on a 24 hour cadence, even after you launch.

Implement Conversion Tracking in Production

Follow the steps outlined in the Conversion Tracking guide to send at least three conversion events to the Production endpoint every week until you have passed the Production Review.

Request Review in Production

Once all the Production steps have been completed in your Onboarding Plan, request a review for your integration in Production. On successful completion of the Production Review milestone, you should be receiving a notification from the Google team with details on scheduling the launch of your integration.